Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Predicting the future
with HERE Traffic
Ben Wilson
GTMO APAC - Traffic
Introduction
01
2
33
Enables four out
of five in-car nav
systems in North
America and
Europe
Enables mobile,
web, and enterprise
solutions f...
• In 2004, HERE kicked off its traffic
business in the US with Honda Acura RL
• 12 years later, we deliver 24x7 dynamic
tr...
HERE Traffic is global
© 2016 HERE | Product Marketing | Company confidential5
Automotive ConsumerGovernment & Enterprise
HERE Traffic
02
6
HERE Traffic Creation Process
© 2016 HERE | Product Marketing | Company confidential7
Quality
Big Data
Low Latency
Process...
Predictive Traffic
03
8
Predictive Traffic Summary
© 2016 HERE | Product Marketing | Company confidential9
Coverage
1. USA
2. Canada
3. Germany
4....
1010
Predictive Influencers
• Events or occurrences having a measureable effect on traffic
Real Time Traffic
• Defines cur...
1111
Dynamic Model Selection
Predictive Traffic values are generated
from multiple traffic models
Models are selected from...
1212
Predictive Traffic: Model Demo
© 2016 HERE | Company confidential
1313
Predictive Traffic: Light Day
© 2016 HERE | Company confidential
1414
Routes greater than 30 minutes in duration
Immediate Departures* Future Departures**
Predictive Improvement
over Real...
Predictive Use Cases
04
15
Predictive Traffic | Alert: Leave Earlier
• Alert drivers in advance of
their departure when they need to
adjust their pla...
17
Predictive Traffic: Signaling Optimization
© 2015 HERE | Company confidential
• Pilot of Predictive Traffic is
now bein...
HERE Traffic: What’s Next?
05
18
Split Lane Traffic
• Provides lane level precision on highways and ramps
where there is a major discrepancy in speeds betw...
• Historical trip counts and travel times
between zones on the map
• For Origin/Destination (OD) analysis
• Enables better...
© 2016 HERE | Product Marketing | Company confidential21
Upcoming SlideShare
Loading in …5
×

Predicting the future with HERE Traffic

181 views

Published on

Ben Wilson

Published in: Education
  • Be the first to comment

  • Be the first to like this

Predicting the future with HERE Traffic

  1. 1. Predicting the future with HERE Traffic Ben Wilson GTMO APAC - Traffic
  2. 2. Introduction 01 2
  3. 3. 33 Enables four out of five in-car nav systems in North America and Europe Enables mobile, web, and enterprise solutions for global industry leaders Produces maps for nearly 200 countries Employs 6,000 people in 55 countries HERE: Dedicated location-based company with global reach © 2016 HERE | Confidential
  4. 4. • In 2004, HERE kicked off its traffic business in the US with Honda Acura RL • 12 years later, we deliver 24x7 dynamic traffic information, providing updated data on 100% of roads in 58 countries • Real-time speed and travel times • Real-time incidents (accidents, construction) • Updated every 60 seconds to ensure fresh traffic for our customers 12 years in real-time traffic business © 2016 HERE | Product Marketing | Company confidential
  5. 5. HERE Traffic is global © 2016 HERE | Product Marketing | Company confidential5 Automotive ConsumerGovernment & Enterprise
  6. 6. HERE Traffic 02 6
  7. 7. HERE Traffic Creation Process © 2016 HERE | Product Marketing | Company confidential7 Quality Big Data Low Latency Processing Advanced Traffic Computing Probe Data Sensor Data Historical Data Journalistic Data RDS TMC DAB+ & HD Radio Connected HERE Platform DistributionProcessingData inputs Customers
  8. 8. Predictive Traffic 03 8
  9. 9. Predictive Traffic Summary © 2016 HERE | Product Marketing | Company confidential9 Coverage 1. USA 2. Canada 3. Germany 4. France 5. UK 6. Italy 7. Netherlands 8. Russia 9. Brazil 10. Australia 11. New Zealand Forecasted traffic data up to 12 hours into the future Precision • Speeds provided in 15 minute intervals for up to 12 hours • Referenced to TMC codes • Predictions made every minute Uses • Improved planning and alerting capabilities • Highly accurate ETA’s • Available in Traffic ML 3.1 feed
  10. 10. 1010 Predictive Influencers • Events or occurrences having a measureable effect on traffic Real Time Traffic • Defines current conditions and serves as the base from which all predictions are made Relevant Historical Trends • Historical, reoccurring traffic behavior Predicting Traffic © 2016 HERE | Company confidential
  11. 11. 1111 Dynamic Model Selection Predictive Traffic values are generated from multiple traffic models Models are selected from an internal coefficient called model confidence Model confidence measures multiple models’ performance over the last 1 hour Expect model confidence to further improve anomaly detections and corner use cases © 2016 HERE | Company confidential 40 50 60 70 80 90 100 110 120 ModelConfidence Current Time Model 1 Model 2 Switch to model 2 Switch back to Model 1
  12. 12. 1212 Predictive Traffic: Model Demo © 2016 HERE | Company confidential
  13. 13. 1313 Predictive Traffic: Light Day © 2016 HERE | Company confidential
  14. 14. 1414 Routes greater than 30 minutes in duration Immediate Departures* Future Departures** Predictive Improvement over Real Time 10% 23% Predictive Improvement over Traffic Patterns 16% 19% Average Peak ETA Improvement © 2016 HERE | Predictive Traffic * Includes departures from 0 to 15 minutes ** Includes departures from 30 minutes to 4 hours
  15. 15. Predictive Use Cases 04 15
  16. 16. Predictive Traffic | Alert: Leave Earlier • Alert drivers in advance of their departure when they need to adjust their plans because of changing traffic conditions • Alert mobile users when delays along their routes are longer than usual © 2016 HERE | Product Marketing | Company confidential16
  17. 17. 17 Predictive Traffic: Signaling Optimization © 2015 HERE | Company confidential • Pilot of Predictive Traffic is now being conducted in Rome with road authority • Traffic light signaling system is updated with HERE Predictive Traffic • The demonstration has improved travel times and reduced congestion under these conditions.
  18. 18. HERE Traffic: What’s Next? 05 18
  19. 19. Split Lane Traffic • Provides lane level precision on highways and ramps where there is a major discrepancy in speeds between the lanes as opposed to averaging all the lanes together for one averaged speed • Key user experience benefits: – Enhanced visualization – Lane alerts based on route and congestion – Highly accurate travel times Check out our whitepaper at: here.com/heretraffic © 2016 HERE | Product Marketing | Company confidential19
  20. 20. • Historical trip counts and travel times between zones on the map • For Origin/Destination (OD) analysis • Enables better traffic modeling than ever possible before − Quicker, better coverage and higher quality than travel diaries or roadblock surveys • Based on the same probe data that powers our other products • Tailored to custom analysis zones • Launching in Germany, France, Brazil, US • Separate truck and passenger data available © 2016 HERE | Traffic Analytics Trip Data | Company confidential Enables detailed modeling of travel demand and road network bottlenecks. Expands on previous sources to reveal trends over time. Helps companies understand where their visitors come from and go to, over time. Government Enterprise Trip Data
  21. 21. © 2016 HERE | Product Marketing | Company confidential21

×