Session 5 comparison

1. - Proximity business informations (restaurants, leisures, stores etc..;)
- Booking online
- Room services etc…
- Complete map (interest point available offline, touristic areas, famous places
etc…
- Online reception desk (no more line at the reception desk)
- Instant message
- Languages (8 languages available, no more misunderstanding)
- Online chat (possibility to communicate with every single guest)

2. - ICE bedside
- ICE mobile
- ICE TV
- ICE lobby
- ICE web
- ICE multi property
Features:
- Powerful integration
- Security measures
- Direct messaging
- Full content management
- Business intelligent
- Built-in ticket management
- Location based marketing

3. - Mobile concierge: Mobile booking, reviews, cross-selling
- Drive guest satisfaction and increase customer loyalty: GPS guided
tour, handy near by points, multi-language service available, work on
and offline
- Increase revenue: Marketing analytics, brand awareness

4. Comparison between them
Similataries Differences
front desk online They propose different but secondary's options (complete
map, cross-selling , reviews…)
Access to near-by-points
Multi-languages translator
Direct Messaging

5. How has mobile impacted travellers behaviours?
- Guest book their rooms through mobile phone and not by the reservation department
anymore
- Less social interactions
- Facilitate travel moves
- No more barriers of language and cultural
- Every guest from all over the world is treated the same way

6. We choose
Why?
- Interactive website
- Available on all mobile devices, directly connected through geo-location
- Easy to use (intuitive)
- More complete: complete map, online chat etc…
- Personalisation: add providers adapt itself to the specificities of the hotel
- The most famous application