Mahala Mobile presentation 2011


Published on

Mahala Mobile's offerings.

Published in: Technology, Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Mahala Mobile presentation 2011

  1. 2. Who is mahalaMobile? <ul><li>Mobile Development </li></ul><ul><ul><li>Mobile site design and setup, custom development </li></ul></ul><ul><ul><li>Full handset detection, auto mobile number detection </li></ul></ul><ul><ul><li>On-the-fly mobi site rendering based on handset capabilities </li></ul></ul><ul><ul><li>Mobile Ad serving engines </li></ul></ul><ul><ul><li>Mobile Analytics and reporting </li></ul></ul><ul><ul><li>SMS Gateway and SMS modules </li></ul></ul><ul><li>Mobile Marketing </li></ul><ul><li>Ad targeting offered by the following methods: </li></ul><ul><ul><li>Demographic, Geographic, Contextual, Device, Carrier </li></ul></ul><ul><ul><li>Mobile display vs Mobile Search </li></ul></ul><ul><ul><ul><li>CPC Text + Banner and CPM Text + Banner ad placement on a number of mobile ad networks </li></ul></ul></ul><ul><ul><li>We provide mobile strategy, campaign optimization, interim & post campaign reporting and post campaign click analysis </li></ul></ul><ul><ul><li>We also ensure all ads and campaigns are in accordance with the current Mobile Best Practice </li></ul></ul>
  2. 3. Mobi Sites: mobile marketing and mobile technology enabler creative mobile marketing and custom development solutions in-house design and technology development team create a powerful mobile communication channel direct to your customer non intrusive mobile solutions that are designed according to your own strategy and objectives conceptualising, managing, developing & implementing mobile technologies offers mobi sites, advertising & premium rated SMS and more... * Home/service-products/optin- signup/contact/about pages * Mobile device recognition & rendering * Click-2-Call & SMS WAP Push links * Optin Database/Registration Form * SMS Short Codes/SMS, Multimedia, Voting & Voucher Modules * Mobile analytics (reporting)
  3. 4. mahalaSMS Advertising Campaigns : SMS Advertising: 60 characters that are provided for advertisers to be placed on any free text message being sent through mahalaSMS YAY! U2 is comng 2 S.Africa-Will buy tickets @ the shop 4 us now! It’s gonna b so gr8! <Visit ! Stand a chance to win ten U2 concert tickets> m a h a l a SMS Options Back Reply Mobile Site Advertising: Connect to Goodyz
  4. 5. Some of our services <ul><li>Mahala means “free” mahalaMobile’s clients: </li></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul><ul><ul><li> </li></ul></ul>
  5. 6. What is <ul><li>What is </li></ul><ul><li>Is a place where anyone can build their own mobi site for MAHALA! </li></ul><ul><li>mahalaMobile has spent the last 2 years developing best practices for mobile development, all of which are showcased in! </li></ul><ul><li>Technologies </li></ul><ul><li>Fast document orientated database (as used by Facebook & YouTube) </li></ul><ul><li>Full Handset detection </li></ul><ul><li>Transcoding - Image/Font Resizing (based on handset capabilities) </li></ul><ul><li>Own Mobile Ad Serving </li></ul><ul><li>Geolocation, tinyURL </li></ul><ul><li>Multimedia (images, video, music) </li></ul><ul><li>Own Analytics and tracking </li></ul><ul><li>Click-2-call </li></ul><ul><li>SMS (including WAP PUSH), Email Modules </li></ul><ul><li>3rd Party API Integration (weather, translation, currency conversion) </li></ul>
  6. 7. Mobile Check Your mobi.readiness score is calculated from the results displayed below. Failing tests and large page sizes both lower the score. Readiness, Size, Time & Cost
  7. 8. Handset Rendering Emulation Actual Device
  8. 9. Display vs Search? VS
  9. 10. Neil Croft (t) 011 025 2818 (sales) (t) 011 023 2818 (technical) (w) (e) (e)