Brand's attack on ux

327 views

Published on

Brand's attack on ux

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
327
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Brand's attack on ux

  1. 1. BRAND S ATTACK ON UX Paris.Young Email: parisyxc@gmail.com 1
  2. 2. Customer s interactions across the whole consumer decision journey 1. Customer experience research 2. Broadband connectivity 3. Build up digital property EVALUATE PURCHASE -Customer research -multiple awareness touch point -experience optimization for -Usability research and test -User experience trend spot -publishing extended to virtualized media multiple exposure channel -campaign site design -Existing experience audit CONSIDER -personalized experience triggered through data -on-demand customer experience journey conception -get better understanding about the brand through experience -interaction design -information architecture -target deals and offers -in store experience -O2O experience design -digital installations design -mobile, web, social (wechat) commerce revamp and design -E-store experience -digital merchandizing -streamlined payment EXPERIENCE -service design -product design -customer service -product invention -intelligent supporting tool -loyalty program BOUND -social CRM experience -community and emerging platform user experience 2
  3. 3. THANKS! 3

×