The document discusses a brand's approach to improving the customer experience across the entire consumer decision journey, including research, awareness, consideration, purchase, experience, and loyalty. It outlines several areas of focus: 1) customer experience research, 2) broadband connectivity, and 3) building up digital properties. The brand aims to optimize experiences for multiple exposure channels, provide personalized experiences triggered by data, and design on-demand customer experience journeys.

1. BRAND S ATTACK
ON UX
Paris.Young
Email: parisyxc@gmail.com
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2. Customer s interactions across the whole consumer decision journey
1. Customer experience research
2. Broadband connectivity
3. Build up digital property
EVALUATE
PURCHASE
-Customer research
-multiple awareness touch point
-experience optimization for
-Usability research and test
-User experience trend spot
-publishing extended to
virtualized media
multiple exposure channel
-campaign site design
-Existing experience audit
CONSIDER
-personalized experience
triggered through data
-on-demand customer
experience journey conception
-get better understanding about
the brand through experience
-interaction design
-information architecture
-target deals and offers
-in store experience
-O2O experience design
-digital installations design
-mobile, web, social (wechat)
commerce revamp and design
-E-store experience
-digital merchandizing
-streamlined payment
EXPERIENCE
-service design
-product design
-customer service
-product invention
-intelligent supporting tool
-loyalty program
BOUND
-social CRM experience
-community and emerging
platform user experience
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3. THANKS!
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