1. Social Media Plan of Action
 Purpose
o Comprehensive outline of social media objectives and goals to work towards for
better presence on platforms and more appeal to college women.
 Goals
o Increase presence on social media and generate more interest from followers
o Update Instagram and increase followers
o Use the student corner on the website as a blog that appeals to college women
o Have more involvement on the sites to increase attendance with events and
hosting speakers on campus
 Strategy
o Home-base: Blog
 Update the student corner, rename, and make more appealing to college
women
 Cute format, relatable and engaging posts, and easy to understand
educational posts
o Work with Lil on education
 Stem other social media usage back to blog
 Easy to do more when there is at least one thing to have consistency with
and always refer back to
o Facebook
 Currently have very good following and presence
 Use it to promote other social media platforms and blog
o Instagram
 Really need to increase following
 Most used social media platform, behind Facebook, for college
women
 Consistent posts weekly
 Conservative Woman Wednesday
 Motivation Monday
 Post on holidays, including fun, obscure ones
o Fourth of July, National Donut Day, First day of (season of
the year)
 Make it cute and appealing  more likes
 Promote speakers and events
o Twitter
 Use to promote blog

2.  Retweet: speakers, people who mention us in tweets, pictures we are
mentioned in
 Generate hashtag for questions at events
 Quotes from the Event
 Social Media at events
o Hashtag for live streams or girls who are too timid to ask questions
 If Q&A has to be short, could allow speaker to respond
o Encourage girls to tag us in posts
 Twitter quotes/pictures, Instagram pictures, Facebook location/tag
 Hashtag
o Mention social media at the beginning of events
 Blue card with handles gets lost
 QR codes
 Programs
o List of Programs to help with postings
 Conclusion
o Long-term benefits of increasing social media presence
 Increase event attendees, interest in speakers, interest in internship
program

3. Purpose:
This plan is to come up with a way to use social media more effectively to promote
events, the institute as a whole, and increase involvement with girls.
Evaluation:
Currently, our Facebook has 2,628 likes, our Twitter has 2,339 followers, and our
Instagram has 132 Followers. While our Facebook and Instagram have a strong following base,
our Instagram does not. We believe this is because of how little we use it, and that we are not
using posts that appeal to our demographic, college aged girls.
Goals:
Our goals in terms of social media are to create a comprehensive profile of our target
audience, college aged conservative women, and figure out what is the best way to appeal to
them; increase followers mainly on Instagram, but follower involvement on Facebook and
Twitter as well; and we need to find one single interface to always go back to so nothing is
getting lost.
We decided that the best interface, and most logical one to use, would be the student
corner on cblpi.org. College aged women tend to enjoy reading short blogs with fun pictures that
also give them the information they need on a specific subject. College aged women are
millennials, and most millennials have shorter attention spans from social media usage. Creating
a blog that helps inform women on issues, while also being fun, aesthetically pleasing, and
interesting would create a large following base that could lead them to other parts of the website,
like the speaker page.
Strategy:
Home base – The blog
To make social media easier and to always have a home base to fall back on, we thought
that we could revamp the student corner section of cblpi.org and use whatever posts to promote
our other social media accounts, as well as using the other accounts to support the blog posts.
Taking note from social media, girls like posts like the ones Future First Lady puts up, or
Buzzfeed. They’re cute, fun, but also relatable. We thought that if we changed the formatting and
name of the student corner, and started incorporating issue topics in a more relatable way, this
could be an effective way to have a solid follower base for other social media platforms. The
blog posts need to be engaging, there needs to be at least one a week, and it needs to promote
some aspect of the institute.
A few post ideas we had were tips and advice on professionalism, public speaking, and
job searching as well as short posts on issues that we find a way to relate back to the concerns of
a college woman. Some articles interns are currently working on that could go up are Danielle

4. DiQuattro’s 10 points on being a woman and conservative; Elizabeth Campbell’s article about
Clare Boothe Luce; and Danielle Fife’s article about networking with other conservative women.
An easy post that could be implemented on the blog monthly that people could go back to is a
“Clare Story of the Month” on one of Clare Boothe Luce’s many accomplishments, adventures,
and life. The goal is to start with that monthly post, as well as one post a week, eventually
increasing to at least three posts a week. While we want the website to look appealing to college
women, and have a format similar to FFL’s and Buzzfeed, we also want to make sure it is
focused on education and informative.
Facebook
Facebook is our media account with the largest following, which is something we can use
to our advantage when trying to increase presence on other networks. The benefit of having the
blog as a home base for social media is that it is easily sharable to the Clare Boothe Luce
Facebook page, which has the most followers. This could be a way to start promoting the more
fun student based blog, as well as using it to promote other social media platforms. Currently, we
think that the Facebook page has a solid foundation and could be used more to increase presence
with other platforms, especially instagram.
Instagram
Instagram is an extremely important social media site to use to reach our demographic of
college women, however, we found Instagram to be our weakest social media platform, with
only 132 followers and us only following 37 people. Just behind Facebook, Instagram is one of
the most used social media platforms for 18-24 year olds, which falls directly into our
demographic. In order to increase our following on Instagram, we think it will be beneficial to
follow more girls, especially those who attend events and tag the account.
There also should be at least one post a week that people know about and can look for on
the account. Something simple would be doing a conservative woman Wednesday highlighting a
speaker or another conservative woman. Another really easy post to do weekly would be
motivation Monday, where we could highlight quotes from Clare Boothe Luce herself and
impose them over a picture of her. Not only that, but we can schedule posts for recognized
federal holidays as well as fun holidays like National Donut Day or National Best Friends day.
These are all really easy posts that we could use to promote our speakers, appeal to our
demographic, and have a set routine so people know to look for them.
Instagram posts are also easily shareable to Facebook, which could get Facebook
followers to follow the Instagram account as well. Some girls that are following the Facebook
page may not even realize that the institute has an Instagram account. We also need to make the
account aesthetically pleasing for the target audience of college aged women. Girls want to like
cute pictures, or pictures that motivate them, and they would be more likely to share a
motivational quote from Instagram shared to the CBL Facebook page than a picture that only has

5. employees in it, or girls that they do not know. If they find something inspiring or relatable about
it, it gives them a reason to share with other people.
Twitter
Really utilizing our Twitter account in a positive way could not only work to spread our
message to our current network, but to our followers networks as well. Twitter is a great tool to
use to promote events, speakers, and to put blog posts from the student blog on blast.
For events, it’s easy to create a hashtag that girls can use to ask questions if the event is
live streamed and they are unable to attend, or if they are too nervous to answer the question
themselves. This also allows the speaker to answer a question via twitter if the Q&A ends before
the question is asked. Having a hashtag is also nice when girls are going to quote something on
twitter that a speaker said. They can put the hashtag, and then we can retweet it to show how
involved we are with attendees, and how much attendees really like the speakers. An easy one to
use for all events would be #ClaresConservatives. It embodies the name of the institute and it
also makes the girls feel like they are a part of something larger than just their individual self.
This is also an easy way to get girls to tweet about going to the events, post pictures at the event,
and show that they are really involved with the event. When a speaker is at an event and a girl
tweets something about her, or a quote from her speech, it would also be a simple way to plug in
the fact that they could bring that speaker to their campus.
Another good practice to use on twitter is to retweet relevant tweets that the twitter is
tagged in and retweet and tweet about relevant news stories. A fun weekly twitter post would be
a trivia Tuesday, where the tweet could include a question about something dealing with
conservatism or the institute, and girls can answer. This could be supplemented with a small
prize, or a way to promote the hashtag even more.
Using Social Media at Events:
The social media handout we have right now is really easy to lose, and not something that
girls seem to pay much attention too. It would be more efficient if we mentioned something
about social media accounts at the very beginning of the event, having a sign with the social
media information where the girls check in at the events, having props like cardboard picture
frames or a cutout of Clare Boothe Luce, or even having QR codes for the different social media
accounts that the girls can scan to follow.
If we encourage girls to tag us in their posts during events, do fun contests like “if you
tweet about our event and tag us and use ‘x’ hashtag, we will randomly select someone to win
___”. This is engaging and encourages the girls to interact with the different accounts, and it can
be done in a way to promote events. They’re not only engaging and reaching the following we
have, but whatever following they have. We also think that it would work well to have the girls
put their Twitter and Instagram handles on forms either when they sign up or on their feedback
so we can follow them. This could be more encouraging for them to follow our media sites.

6. Programs:
Different programs that can be used to help implement these ideas are sproutsocial.com,
tweepi, and reposting Instagram. Sproutsocial.com is a way to schedule social media content,
save posts to be edited and approved, and publish a calendar of posts for the different accounts.
However, this account only has a 30 day free trial, so it may be something that we could look in
investing in if we want to use social media to that extent. Tweepi is an app that goes through
Twitter accounts similar to ours to let us look at and follow the people that follow them. This
allows us to engage with new people, and for them to learn about us. Finally, Reposting
Instagram is literally that. The app allows you to repost pictures from other accounts which
tagged you in a post. This way you can show how members are going to events, and what their
thoughts are.
Conclusion:
Social media is a major form of communication and promotion among the demographic
of college aged girls. Most of the time girls hear about events, they are either scrolling through
Facebook, Twitter, Instagram, another person’s blog, a blog post that was shared to an account,
or really anything related to social networking. The benefit of having a large social network
follower base is it allows our follower to share our posts and accounts with their networks and
then it expands to just beyond who we have now. This would be a good way to increase interest
in events, hosting speakers, and event attendee numbers.