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Consumers are driving the disruptive behaviour of
researching, purchasing and sharing online via a variety
of devices. Going online, exercising and watching TV used to
be mutually exclusive experiences but not any longer.
Marketers need to ensure their digital marketing platforms
are flexible enabling them to take advantage of the devices
available now as well as whatever is round the corner.
CONCLUSION
THE FRUSTRATIONS
23%
of people with
wearables are frustrated
by them every day
77%
therefore
accept the frustrations
of being part and parcel
of ‘early adoption’
of wearable technology
Presented by
Acquia provides the leading cloud platform for building, delivering and optimising
digital experiences. We harness Drupal to provide customers with greater agility,
at a dramatically lower cost than software products of the past.
01865 520 010acquia.com/gb
Source – Acquia’s Research 2015: Is technology developing too fast for consumers?
Recommending and sharing
data on a product or service
58% of people who have wearable tech use it to
recommend a product or service, 36% via a Smart TV
and 30% via a Games console.
55% of people who have wearable tech use it to share
information on a product or service, 31% of people with
a Smart TV and 28% of people with a Games console.
30%
36%
58%
Smart TV
Wearable tech
Games console
SHARE INFO ON A PRODUCT / SERVICE
RECOMMEND A PRODUCT / SERVICE
POST-PURCHASE
28%
31%
55%
Tablet
PC / Laptop
Smartphone
#postpurchase
Brands need
to be aware of
these interfaces as
growing platforms
for community
access
28%
36%
58%
Smart TV
Wearable tech
Games console
97% of respondents still use a PC or laptop to buy online
76% use their tablets and 59% use their smartphone.
Integrated with social,
leisure, gaming and home life
58% of people who have wearable tech use it to
buy online, 36% of people with a Smart TV and
28% of people with a games console.
PURCHASE
59%
76%
97%
Tablet
PC / Laptop
Smartphone
Research, compare & peer
review before purchase
66% of people who have wearable tech use it to look for
information online about a product or service, 48% use
their Smart TV and 37% use their games console.
PRE-PURCHASE
The New Marketing Frontier:
Wearable Tech and Smart Devices
Wearable technology and smart devices now integrate the
internet with lifestyle and social activity. This has changed the
nature of the purchase.
#prepurchase
An indicator
that in 2015,
wearables are
already gaining
traction as a
commerce
platform
37%
48%
66%
Smart TV
Wearable tech
Games console
USE GROWING PLATFORMS TO BUY ONLINE
USE TRADITIONAL PLATFORMS TO BUY ONLINE
USE GROWING PLATFORMS TO RESEARCH A PRODUCT / SERVICE
#purchase
However,
it certainly isn’t
all over for the
PC/laptop which tops
the charts against
tablets & phones
for purchasing
online
MY PC
I s t i l l
#retail
#wearabletech

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THE NEW MARKETING FRONTIER: WEARABLE TECH & SMART DEVICES

  • 1. Consumers are driving the disruptive behaviour of researching, purchasing and sharing online via a variety of devices. Going online, exercising and watching TV used to be mutually exclusive experiences but not any longer. Marketers need to ensure their digital marketing platforms are flexible enabling them to take advantage of the devices available now as well as whatever is round the corner. CONCLUSION THE FRUSTRATIONS 23% of people with wearables are frustrated by them every day 77% therefore accept the frustrations of being part and parcel of ‘early adoption’ of wearable technology Presented by Acquia provides the leading cloud platform for building, delivering and optimising digital experiences. We harness Drupal to provide customers with greater agility, at a dramatically lower cost than software products of the past. 01865 520 010acquia.com/gb Source – Acquia’s Research 2015: Is technology developing too fast for consumers? Recommending and sharing data on a product or service 58% of people who have wearable tech use it to recommend a product or service, 36% via a Smart TV and 30% via a Games console. 55% of people who have wearable tech use it to share information on a product or service, 31% of people with a Smart TV and 28% of people with a Games console. 30% 36% 58% Smart TV Wearable tech Games console SHARE INFO ON A PRODUCT / SERVICE RECOMMEND A PRODUCT / SERVICE POST-PURCHASE 28% 31% 55% Tablet PC / Laptop Smartphone #postpurchase Brands need to be aware of these interfaces as growing platforms for community access 28% 36% 58% Smart TV Wearable tech Games console 97% of respondents still use a PC or laptop to buy online 76% use their tablets and 59% use their smartphone. Integrated with social, leisure, gaming and home life 58% of people who have wearable tech use it to buy online, 36% of people with a Smart TV and 28% of people with a games console. PURCHASE 59% 76% 97% Tablet PC / Laptop Smartphone Research, compare & peer review before purchase 66% of people who have wearable tech use it to look for information online about a product or service, 48% use their Smart TV and 37% use their games console. PRE-PURCHASE The New Marketing Frontier: Wearable Tech and Smart Devices Wearable technology and smart devices now integrate the internet with lifestyle and social activity. This has changed the nature of the purchase. #prepurchase An indicator that in 2015, wearables are already gaining traction as a commerce platform 37% 48% 66% Smart TV Wearable tech Games console USE GROWING PLATFORMS TO BUY ONLINE USE TRADITIONAL PLATFORMS TO BUY ONLINE USE GROWING PLATFORMS TO RESEARCH A PRODUCT / SERVICE #purchase However, it certainly isn’t all over for the PC/laptop which tops the charts against tablets & phones for purchasing online MY PC I s t i l l #retail #wearabletech