4. 3 | Queen’s Case Competition 2016
A Message from the QCC Director
September 2016
Dear Competitor,
Thank you for your participation in the 8th annual Queen’s Case Competition (QCC). On behalf of
the Smith School of Business and the Inter-Collegiate Business Competition (I.C.B.C.) Executive, we
are so excited to welcome you to a weekend full of challenging cases, developmental workshops, and
networking with our generous corporate sponsors.
The Queen’s Case Competition was founded to provide an opportunity for Queen’s Commerce
students of all years and levels of experience to come together and learn about case competitions,
as well as to improve their case preparation and presentation skills. QCC competitors come from all
sorts of different backgrounds, allowing competitors to learn from the experience, each other, and
alumni from a variety of industries who are attending the competition. One of our biggest goals is to
open new doors to future case competitions for our attendees through the relationships they foster
throughout the weekend. We hope that you can take advantage of all that the competition and other
weekend events have to offer to grow your network and hone your case skills.
QCC has grown to feature 100 competitors in two streams, the Maroon stream and the Gold stream.
The Maroon stream allows first-year students to collaborate and grow together at, what is for many,
one of their first case competitions. The Gold stream allows students in upper-years to learn from
each other through completing two cases in less than 24 hours. This year, we are especially excited
to challenge the Gold stream with a Texas Style case presentation, which will push competitors to
analyze a problem and develop a solution at depths they have most likely never explored in a case
before.
Your interest and partnership with the Queen’s Case Competition is highly valued, and we cannot
wait to see the results of your hard work at this year’s competition. We hope that this weekend
marks a memorable moment in your Queen’s Commerce experience, and that you will choose to
return in the years to come. Best of luck!
Sincerely,
Aislin Roth
Queen’s Case Competition Director
I.C.B.C. 2017
Introduction
5. QCC Competitor Package | 4
A Message from the I.C.B.C. Co-chairpersons
September 2016
Dear Competitor,
On behalf of the I.C.B.C. 2017 Executive, it is our pleasure to welcome you to the 8th annual Queen’s
Case Competition (QCC). Every year, QCC strives to continue its legacy of excellence, bearing a
mission similar to that of I.C.B.C. – uniting business students, enriching their learning experience,
and challenging them in a stimulating environment.
We hope that this weekend will be an opportunity for you to strengthen your cases analysis and
presentation skills, collaborate with your accomplished peers, and make strong connections with
our corporate partners. For our Maroon Stream competitors, think of QCC as a learning experience,
introducing you to case competitions, while also providing you with the unique opportunity to
watch the performance of outstanding upper-year competitors. For our Gold Stream competitors,
use QCC as a platform to showcase the skills you have built over your years at the Smith School of
Business.
This weekend’s competition would not be possible without the continued support of the friends
of I.C.B.C. and QCC. We sincerely appreciate their generous financial support and their expertise
in judging events, writing cases, and providing invaluable feedback to our competitors. We would
also like to express our deepest gratitude to the faculty, staff, and administration of the Smith
School of Business for supporting the mission of QCC, and for serving as the primary patrons of the
competition. Additionally, we would like to thank the student volunteers for their efforts in ensuring
the competition runs smoothly, as well as the I.C.B.C. 2017 executive team for their passion and
dedication in making QCC a continued success.
We wish all competitors the best of luck, and hope that you will feel challenged and rewarded by
this weekend.
With I.C.B.C. love,
Jess Zhu Nicole Li
Co-Chairperson Co-Chairperson
I.C.B.C. 2017 I.C.B.C. 2017
6. 5 | Queen’s Case Competition 2016
General
Teams will be composed of four (4) members.
Gold Stream Open Case
• Cases will be distributed in Goodes Hall Atrium, but cannot be opened until the specified
time on the envelope.
• Teams will have from the specified starting time until fifteen (15) minutes before their
presentations to prepare.
• You are permitted to work anywhere with the exception of Presentation Rooms and
Preparation Rooms allotted to other Gold Stream teams.
• Teams are allowed to use any resources currently available to all Queen’s students.
• Teams must check in at the Info Desk one hour before presentation time.
• Presentations are to be structured with a (3) minute intro, (12) minute Q&A and (3) minute
conclusion.
Gold Stream Closed Case & Maroon Stream
• Teams will be responsible for retrieving their case packages five (5) minutes prior to their
designated preparation time. An I.C.B.C. Executive Team member or a QCC Volunteer will
distribute cases at the designated time.
• Gold stream teams will have three and a half (3.5) hours of preparation time and Maroon
stream teams will have three hours (3) of preparation time.
• GoldStreamPresentationsaretobetwelve(12)minuteslong,MaroonStreamPresentations
are to be ten (10) minutes long.
• Gold presentations will be followed by a six (6) minute Q&A period and Maroon
presentations will be followed by a five (5) minute Q&A period.
• USBs will be collected fifteen (15) minutes prior to the presentation.
• Teams are not permitted to leave their presentation rooms apart from washroom breaks.
• Teams are not permitted to use the Internet, or any outside resource, including but not
limited to textbooks, print outs, magazines, newspapers, cellphones, and e-readers.
All Streams
• Teams are not permitted to discuss the case with any outside person - this includes other
competitors, students, judges, faculty, or other personal contacts until after all presentations
are complete.
• 15 minutes before your presentation time, please present a QCC Volunteer with your
Powerpoint presentation on the given USB Key.
• You are responsible for being ON TIME for your presentation- please arrive to the
presentation room five (5) minutes prior to your stated presentation time.
• All team members MUST speak during each presentation.
Competition Rules
7. QCC Competitor Package | 6
Laptop
All teams will be allowed one (1) laptop per team member.
• USB keys should be delivered to the presentation room fifteen (15) minutes prior to your
presentation time by the team host (they will pick it up from you in your breakout room).
• Each team will recieve one USB key for backing up the presentation. Please ensure that you
periodically save any files that you are working on in the event of computer failure.
Evaluation
• All teams will be scored based on a combination of averages of judges’ scores and
standardized ranking scores. In the case of a tie, the teams will be reassessed looking only
at the content scores.
PowerPoint
• All competitors are permitted to make and design their own slide deck, remembering that
your team will be judged primarily on content.
Calculators
• All non-programmable calculators are allowed. Any types of programmable or graphing
calculators are not permitted. Financial calculators may be used.
8. 7 | Queen’s Case Competition 2016
Texas Style Case
What is a Texas Style Case?
“Texas Style” is a unique format of case competition presentation that has been likened to a
boardroom. You will have 12 hours to complete the case. The structure is as follows:
• Three minute introduction
• 12 minutes Q&A
• Three minute conclusion
The keys to making your presentation successful are simple to learn but difficult to master: a clear and
concise introduction, a menu slide that leads judges to ask the right questions, and a Q&A strategy on
who will answer what question.
1. The Introduction
The introduction is potentially the most important part of a Texas Style presentation. In 3 minutes
you have to make sure the judges are crystal clear on what your idea is and why it’s the best.
Briefly mention the problem, then jump straight into your solution. At the end of the first minute
they should know what your solution is. Dedicate the first half of minute two to a timeline or an
outline of your solution going through the key milestones, and then the last half should briefly
touch on the financials and then have a mini conclusion.
If you are lucky the judges will have followed along and when the time keeper lets the judges know
that they may start asking questions they’ll have something to ask — however if they don’t be
afraid to carry on. Make sure you are ready to talk about something in case no questions are asked.
Frequently the reason judges don’t ask questions right after the 3 minutes is because they still have
no idea what exactly your solution is. Make sure that your 3 minute intro is a complete pitch that
can stand on it’s own.
2. The Menu Slide
One of the key components to your presentation will be your menu slide. This will be your master
slide and should be clickable. Try to organize it in some fashion so it’s easy for you and the judges
to look at. If I have room, I like to put in questions — “How much will it cost?” Instead of “Costs”.
This will subtly tell the judges what questions to ask. You may even embed clickable questions
inside the slides themselves. So when you click on a slide about costs and have a line item on
insurance, the word insurance will be hyper-linked to a slide about insurance. The judges want to
ask questions that you have the answers to as it makes the presentation flow smoothly.
9. QCC Competitor Package | 8
2. Q&A Management
There are essentially two ways to answer questions in a Texas style competition:
1) You can either make sure that everyone knows which slides are theirs and have a designated
person to take questions for when you have no slide.
2) Or you can use the quarter back method, where one individual takes ALL the questions and
passes it off to other team members based on their expertise. The QB is almost like the MC, doing
the intro and the outro and directing the flow of questions. Sometimes this works better when
there are a lot of judges.
At the end of questioning you’ll get 3 minutes to wrap it up. If there is an outstanding question,
answer it briefly then run through your prepared conclusion.
10. 9 | Queen’s Case Competition 2016
5:00 PM - 5:30 PM
5:30 PM - 6:00 PM
6:00 PM - 7:00 PM
7:00 PM - 7:30 PM
7:30 PM - 10:00 PM
7:00 AM - 7:30 AM
7:30 AM - 9:00 AM
11:00 AM - 1:00 PM
1:00 PM - 2:00 PM
2:00 PM - 3:00 PM
3:30 PM - 5:00 PM
5:30 PM - 6:30 PM
6:30 PM
7:15 PM - 8:30 PM
8:30 PM - 9:30 PM
9:30 PM
10:30 PM
Friday, September 23
Registration & Networking (Goodes Hall Atrium)
Opening Announcements (Goodes Hall Atrium)
EY Workshop (Goodes Room 153)
Hors D’oevres (Goodes Hall Atrium)
Capital One: Crack the Case Workshop (Goodes Room 153)
Breakfast (Goodes Hall Atrium)
Cases Distributed (7:30, 8:00, 8:30, 9:00)
Presentations: (11:00, 11:30, 12:00, 12:30)
EY Networking Lunch (Goodes Hall Lounge)
PwC Panel (Goodes Room 141)
Watch Gold Presentations (3:30, 4:00, 4:30)
Networking
Buses Depart Goodes for Final Banquet
QCC Final Banquet (Held at Holiday Inn, 2 Princess St.)
Speeches and Awards
Buses Return to Goodes Hall
Ale House Social
Maroon Stream Schedule
Saturday, September 24
11. QCC Competitor Package | 10
Gold Stream Schedule
5:00 PM - 5:30 PM
5:30 PM - 6:00 PM
6:00 PM - 7:00 PM
7:00 PM - 7:30 PM
7:30 PM - 8:30 PM
8:30PM - 10:00 PM
7:00 AM - 8:00 AM
10:00 AM - 11:00 AM
11:00 AM - 12:00 PM
12:00 PM - 1:00 PM
3:30 PM - 5:00 PM
5:30 PM - 6:30 PM
6:30 PM
7:15 PM - 8:30 PM
8:30 PM - 9:30 PM
9:30 PM
10:30 PM
Friday, September 23
Saturday, September 24
Registration & Networking (Goodes Hall Atrium)
Opening Announcements (Goodes Hall Atrium)
Monitor Deloitte Workshop (Goodes Room 151)
Hors D’oevres (Goodes Hall Atrium)
Texas Style Case Tutorial (Goodes Room 151)
Cases Distributed (8:30, 9:00, 9:30)
Breakfast & Preparations (Goodes Hall Atrium)
Presentations (10:00, 10:30, 11:00)
Networking & Lunch (Atrium)
Cases Distributed (12:00, 12:30, 1:00)
Presentations (3:30, 4:00, 4:30)
Networking
Buses Depart Goodes for Final Banquet
QCC Final Banquet (Held at Holiday Inn, 2 Princess St.)
Speeches and Awards
Buses Return to Goodes Hall
Ale House Social
13. QCC Competitor Package | 12
Map of Goodes Hall
100 101
102 103
141
151
153120
118
1st Floor
302
304
308
G
O
O
D
E
S
A
T
R
I
U
M
GOODES
COMMONS
3rd Floor
Gold Presentation Rooms Maroon Presentation Rooms
Rm 151
Rm 153
Rm 118
Rm 120
Rm 101
Rm 102
Rm 103
To grow with confidence, organizations need to make clear choices about where to
play and how to win. And in a world where the pace of change is rapid and
sometimes unexpected, leaders need to act nimbly, and decisively.
Monitor Deloitte is a leading management consulting firm that works with the
world’s most ambitious corporations, governments, and social sector organizations
to address issues that are most important to them, and resolve the highest-order
strategic choices that fundamentally affect their future direction.
100 101
102 103
302
304
308
M
GOODES
COMMONS
3rd Floor
Gold Presentation Rooms Ma
Rm 151
Rm 153
Rm 118
Rm 120
100 101
102 103
141
151
153120
118
302
304
308
G
O
O
D
E
S
A
T
R
I
U
M
GOODES
COMMONS
3rd Floor
Gold Presentation Rooms Maroon Presentation Rooms
Rm 151
Rm 153
Rm 118
Rm 120
Rm 101
Rm 102
Rm 103
To grow with confidence, organizations need to make clear choices about where to
play and how to win. And in a world where the pace of change is rapid and
sometimes unexpected, leaders need to act nimbly, and decisively.
Monitor Deloitte is a leading management consulting firm that works with the
world’s most ambitious corporations, governments, and social sector organizations
to address issues that are most important to them, and resolve the highest-order
strategic choices that fundamentally affect their future direction.
We hire and develop the next generation of business leaders and look forward to
getting to know you at the competition this year.
14.
15. QCC Competitor Package | 14
YOU’RE GONNA LIKE US.
You’re unique, and you’re looking for a place where your personality, talent and
ideas can thrive. You want to be challenged to do the best work – with the best
people – and have fun doing it. If this sounds like you, you’ve come to the right
place.
Our culture reflects our amazing people. It’s an open and collaborative
environment that inspires us to be the best version of ourselves – every day!
We’reopen-minded,respectfulandcommittedtoservingnotonlyourcustomers,
but people in the communities where we live and work.
OUR VALUES: EXCELLENCE AND DO THE RIGHT THING.
These two fundamental values are ingrained in everything we do, from our
attitude to our actions. They drive how we work together, make decisions,
innovate and serve our customers.
PEOPLE ARE AT THE HEART OF OUR CULTURE.
We’re a diverse and talented group of strategists, visionaries and creative
thinkers who are always looking for better, simpler, more innovative ways to do
things for our customers.
BE YOURSELF. DO GREAT WORK.
BE PART OF
OUR TEAM.capitalone.ca | capitalonecampus.ca
