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A high-quality training program for a new era of chamber management
August 9-12, 2015
Sacramento, California
Experience!
DATES AND LOCATION	 August 9-12, 2015
	 Hyatt Regency
	 1209 L Street, Sacramento, CA 95814
CLASSES	 All Academy Courses will be from August 9-12.
	Check-in and an opening reception will be from 5:30–7 p.m. on Sunday, August 9 at the
California Chamber of Commerce office (next door to the Hyatt Regency).
	 Sessions at the Hyatt run from 8:15–11:45 a.m. and from 1:15–4:45 p.m.
	NOTE: In order to receive credit for the program, participants MUST attend ALL
classes. No airline departures should be made before 6 p.m. on Wednesday, August 12
(see attendance policy on registration page).
	 Space is limited. Registrations will be accepted on a first-paid, first-reserved basis.
TUITION	$550 for W.A.C.E. members. $800 for non-members. Prices increase by $250 after June 17.
Note: Tuition includes opening reception, breaks and all materials, and the Monday night
networking event, but does NOT include meals, transportation, hotel accommodations or parking.
HOTEL ACCOMMODATIONS	$139 per night + tax for a single/double occupancy room. Parking is approximately $18 per day
(self-parking) at the Hyatt Regency Sacramento. Call (888) 421-1442 and ask for the W.A.C.E.
Academy block. Or use the online hotel reservation page at https://resweb.passkey.com/
go/2015CAC9. Hotel reservations MUST be made by July 14.
QUESTIONS?	 Call the W.A.C.E. office at (916) 442-2223.
*Academy Graduation Requirements
Academy is a three-day (three-year) high-quality summer
program on chamber management essentials geared for
today’s chamber executives and professional staff.
Successful completion of three
years of Academy curriculum.
*All three years of classes must
be completed within a five year
period in order to graduate.
After attending first year of
Academy, participants must
attend (as a full three-day
delegate) two of the next three
W.A.C.E. Annual Conferences.
Earn 10 additional credits by providing documentation of attendance/
participation in any of the following:
•	W.A.C.E. Webinars—1 credit each. Maximum of 6 credits allowed.
•	Regional or other state chamber executive conferences (2 credits each).
•	Other conferences or programs must be approved by the Academy Steering
Committee (2 credits maximum).
Experience!
JOIN THE CONVERSATION
Use this hashtag when tweeting about the 2015 W.A.C.E. Academy.
#WACEAcademy15
●	 Chamber Overview, Trends and Issues	
An overview of the keys to chamber success,
current trends and issues facing chambers of
commerce today and background regarding
the W.A.C.E. Tool Kit.
●	 Membership Development
and Retention
Discover new and proven ways to develop
effective membership recruitment and
retention programs to grow your chamber.
●	 Budget Preparation and Monitoring	
Tips for developing an effective budget and
establishing a financial monitoring program
for your chamber.
●	 Legal Basics of Chamber Management
Thorough review of the legal basics, common
pitfalls (and how to avoid them).
●	 Marketing and Communications
Learn how to communicate value in “Tool
Kit” terms and examine tools and techniques
to help you market your chamber. Ideas
presented will help you develop a consistent,
core competency-based chamber image and
identity for members, prospects and the public.
●	 Committee and Board Development
	Explore staff and volunteer relations, roles in
decision making and skills needed to be an
effective leader guiding chamber boards and
committees.
●	 Representing Business
Interests with Government
Keys to developing an effective program to
represent the interests of your members at
all levels of government.
●	 Policy Development
Developing, implementing and evaluating
various operational, personnel and
legislative policies.
●	 Being on the Cutting Edge of
Technology
Integrating and effectively applying social
media, reviewing communications trends
and ideas to better utilize technology to
improve your chamber.
●	 Financial Policies and Procedures
Develop and implement sound financial
policies and procedures to ensure that your
chamber’s assets are protected and your
tax-exempt status is maintained.
●	 Human Resource Management
Essentials
Essential labor law issues will be covered
including: independent contractors,
exempt/non-exempt employees, employee
handbooks and employment contracts.
●	 Revenue Development
An extensive look at new and best practices
for funding a chamber (beyond membership).
●	 Strategic Planning
Focus on the need for strategic planning,
using research, organizational analysis and
the strategic planning process. Real-life tips
for a successful board planning conference.
●	 Personal Leadership Development
Traits of a successful leader, the chamber
CEO as a community leader, setting personal
goals and suggested skills to develop for
success.
●	 Dealing with the Media
Care and feeding of the media, successful
interview techniques, the basics of press
releases and tips for getting your story com-
municated to the general public, including
the use of new media.
●	 Intro to Economic
Development Essentials
Basics and principles of economic
development, community analysis, business
attraction and retention. Best practices of
what chambers are doing (and could be
doing) to help strengthen the local economy
in their communities.
●	 Staff Development and Management
Hiring and keeping good staff members,
orientation and training, tips to get and keep
your team motivated.
●	 Everyday Ethics
Chambers of Commerce, like all businesses,
are increasingly exposed to the glare of public
scrutiny. This requires a complete rethinking
of the functions of compliance, governance,
social accountability and putting ethics
into the daily vocabulary of mainstream
management. Everyday Ethics will examine
your personal ethics IQ and provide tools for
doing what’s right, time and time again.
2015 Academy Curriculum
Third Year
(Successful completion of Second Year is a prerequisite)
Second Year
(Successful completion of First Year is a prerequisite)
First Year
Here’s what some of our participants said about their 2014 Academy experience:
“Academy provided more
than just classroom
information but practical
ideas and solutions for the
everyday challenges facing
chamber professionals. The
connections with other
chamber executives and staff
also create future opportuni-
ties for the exchange of ideas and ongoing real life
experiences.”
Mark Turner
President/CEO
Gilroy (CA) Chamber
“Academy was the best
professional development
training program I could have
asked for as a new chamber
executive. I started year one
as a staffer and ended year
three as the CEO. Everything
I learned in the first two years
prepared me to take on my
new role as the CEO and the third year gave me the
tools to lead my chamber into the future.”
Joanne Webster
President/CEO
San Rafael (CA) Chamber
“Academy has helped me
develop a greater sense of
knowledge, confidence , and
motivation to lead my
chamber down a strategic
path that will help us
succeed in our mission.”
Sofia Valenzuela
CEO
Tracy (CA) Chamber
Academy Registration
Please complete registration form in full—one form per registrant.
Payment due at time of registration.
No registrations accepted after July 14.
W.A.C.E. Member Registration by June 17—$550 per person............................................................................. $ _______
Non-Member Registration by June 17—$800 per person.................................................................................... $ _______
$250 late fee if registering after June 17............................................................................................................. $ _______
	 Total enclosed............................................................................................................................................ $ _______
I will be enrolling in ❑ First Year ❑ Second Year* ❑ Third Year* (*requires completion of previous year’s curriculum)
❑ I have read and understand the Academy Graduation Requirements* outlined on the bottom of page two.
NAME									TITLE
EMAIL
CHAMBER
ADDRESS									 CITY/STATE/ZIP
PHONE									FAX
CELL PHONE NUMBER							 EMERGENCY CONTACT NAME/NUMBER			
DIETARY/ADA REQUIREMENTS			
Will you be attending the Monday Night Networking Event (included with registration)? ❑ Yes ❑ No
The Delta King stationary river boat, Dockside Reception and Dinner, 6:00 p.m. to 8:00 p.m.
Polo Shirt: ____ Men’s ____ Women’s Circle size: S M L XL XXL
❑ Enclosed is my check. Please make payable to W.A.C.E.
❑ Charge my credit card ❑ Visa ❑ Mastercard	
CARD #								EXPIRATION DATE
NAME ON CARD							BILLING ADDRESS
	
Class Attendance Policy: By registering for Academy, you agree to abide by and follow this policy. Missing more than five minutes of any one
class will require the completion of an extra assignment in order to receive credit. Missing more than one hour of any class will require retaking
that class in order to receive credit.
Refund Policy: A 90% refund will be made if requested in writing by July 14. No refunds after July 14. Substitutions on existing registrations
allowed until July 14.
Fax registration to (916) 444-6685 or mail to W.A.C.E. Academy, P.O. Box 1736, Sacramento, CA 95812-1736
or register online at www.waceonline.com with a credit card.
Register online at
www.waceonline.com

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2015_Academy_Brochure

  • 1. A high-quality training program for a new era of chamber management August 9-12, 2015 Sacramento, California Experience!
  • 2. DATES AND LOCATION August 9-12, 2015 Hyatt Regency 1209 L Street, Sacramento, CA 95814 CLASSES All Academy Courses will be from August 9-12. Check-in and an opening reception will be from 5:30–7 p.m. on Sunday, August 9 at the California Chamber of Commerce office (next door to the Hyatt Regency). Sessions at the Hyatt run from 8:15–11:45 a.m. and from 1:15–4:45 p.m. NOTE: In order to receive credit for the program, participants MUST attend ALL classes. No airline departures should be made before 6 p.m. on Wednesday, August 12 (see attendance policy on registration page). Space is limited. Registrations will be accepted on a first-paid, first-reserved basis. TUITION $550 for W.A.C.E. members. $800 for non-members. Prices increase by $250 after June 17. Note: Tuition includes opening reception, breaks and all materials, and the Monday night networking event, but does NOT include meals, transportation, hotel accommodations or parking. HOTEL ACCOMMODATIONS $139 per night + tax for a single/double occupancy room. Parking is approximately $18 per day (self-parking) at the Hyatt Regency Sacramento. Call (888) 421-1442 and ask for the W.A.C.E. Academy block. Or use the online hotel reservation page at https://resweb.passkey.com/ go/2015CAC9. Hotel reservations MUST be made by July 14. QUESTIONS? Call the W.A.C.E. office at (916) 442-2223. *Academy Graduation Requirements Academy is a three-day (three-year) high-quality summer program on chamber management essentials geared for today’s chamber executives and professional staff. Successful completion of three years of Academy curriculum. *All three years of classes must be completed within a five year period in order to graduate. After attending first year of Academy, participants must attend (as a full three-day delegate) two of the next three W.A.C.E. Annual Conferences. Earn 10 additional credits by providing documentation of attendance/ participation in any of the following: • W.A.C.E. Webinars—1 credit each. Maximum of 6 credits allowed. • Regional or other state chamber executive conferences (2 credits each). • Other conferences or programs must be approved by the Academy Steering Committee (2 credits maximum). Experience!
  • 3. JOIN THE CONVERSATION Use this hashtag when tweeting about the 2015 W.A.C.E. Academy. #WACEAcademy15 ● Chamber Overview, Trends and Issues An overview of the keys to chamber success, current trends and issues facing chambers of commerce today and background regarding the W.A.C.E. Tool Kit. ● Membership Development and Retention Discover new and proven ways to develop effective membership recruitment and retention programs to grow your chamber. ● Budget Preparation and Monitoring Tips for developing an effective budget and establishing a financial monitoring program for your chamber. ● Legal Basics of Chamber Management Thorough review of the legal basics, common pitfalls (and how to avoid them). ● Marketing and Communications Learn how to communicate value in “Tool Kit” terms and examine tools and techniques to help you market your chamber. Ideas presented will help you develop a consistent, core competency-based chamber image and identity for members, prospects and the public. ● Committee and Board Development Explore staff and volunteer relations, roles in decision making and skills needed to be an effective leader guiding chamber boards and committees. ● Representing Business Interests with Government Keys to developing an effective program to represent the interests of your members at all levels of government. ● Policy Development Developing, implementing and evaluating various operational, personnel and legislative policies. ● Being on the Cutting Edge of Technology Integrating and effectively applying social media, reviewing communications trends and ideas to better utilize technology to improve your chamber. ● Financial Policies and Procedures Develop and implement sound financial policies and procedures to ensure that your chamber’s assets are protected and your tax-exempt status is maintained. ● Human Resource Management Essentials Essential labor law issues will be covered including: independent contractors, exempt/non-exempt employees, employee handbooks and employment contracts. ● Revenue Development An extensive look at new and best practices for funding a chamber (beyond membership). ● Strategic Planning Focus on the need for strategic planning, using research, organizational analysis and the strategic planning process. Real-life tips for a successful board planning conference. ● Personal Leadership Development Traits of a successful leader, the chamber CEO as a community leader, setting personal goals and suggested skills to develop for success. ● Dealing with the Media Care and feeding of the media, successful interview techniques, the basics of press releases and tips for getting your story com- municated to the general public, including the use of new media. ● Intro to Economic Development Essentials Basics and principles of economic development, community analysis, business attraction and retention. Best practices of what chambers are doing (and could be doing) to help strengthen the local economy in their communities. ● Staff Development and Management Hiring and keeping good staff members, orientation and training, tips to get and keep your team motivated. ● Everyday Ethics Chambers of Commerce, like all businesses, are increasingly exposed to the glare of public scrutiny. This requires a complete rethinking of the functions of compliance, governance, social accountability and putting ethics into the daily vocabulary of mainstream management. Everyday Ethics will examine your personal ethics IQ and provide tools for doing what’s right, time and time again. 2015 Academy Curriculum Third Year (Successful completion of Second Year is a prerequisite) Second Year (Successful completion of First Year is a prerequisite) First Year Here’s what some of our participants said about their 2014 Academy experience: “Academy provided more than just classroom information but practical ideas and solutions for the everyday challenges facing chamber professionals. The connections with other chamber executives and staff also create future opportuni- ties for the exchange of ideas and ongoing real life experiences.” Mark Turner President/CEO Gilroy (CA) Chamber “Academy was the best professional development training program I could have asked for as a new chamber executive. I started year one as a staffer and ended year three as the CEO. Everything I learned in the first two years prepared me to take on my new role as the CEO and the third year gave me the tools to lead my chamber into the future.” Joanne Webster President/CEO San Rafael (CA) Chamber “Academy has helped me develop a greater sense of knowledge, confidence , and motivation to lead my chamber down a strategic path that will help us succeed in our mission.” Sofia Valenzuela CEO Tracy (CA) Chamber
  • 4. Academy Registration Please complete registration form in full—one form per registrant. Payment due at time of registration. No registrations accepted after July 14. W.A.C.E. Member Registration by June 17—$550 per person............................................................................. $ _______ Non-Member Registration by June 17—$800 per person.................................................................................... $ _______ $250 late fee if registering after June 17............................................................................................................. $ _______ Total enclosed............................................................................................................................................ $ _______ I will be enrolling in ❑ First Year ❑ Second Year* ❑ Third Year* (*requires completion of previous year’s curriculum) ❑ I have read and understand the Academy Graduation Requirements* outlined on the bottom of page two. NAME TITLE EMAIL CHAMBER ADDRESS CITY/STATE/ZIP PHONE FAX CELL PHONE NUMBER EMERGENCY CONTACT NAME/NUMBER DIETARY/ADA REQUIREMENTS Will you be attending the Monday Night Networking Event (included with registration)? ❑ Yes ❑ No The Delta King stationary river boat, Dockside Reception and Dinner, 6:00 p.m. to 8:00 p.m. Polo Shirt: ____ Men’s ____ Women’s Circle size: S M L XL XXL ❑ Enclosed is my check. Please make payable to W.A.C.E. ❑ Charge my credit card ❑ Visa ❑ Mastercard CARD # EXPIRATION DATE NAME ON CARD BILLING ADDRESS Class Attendance Policy: By registering for Academy, you agree to abide by and follow this policy. Missing more than five minutes of any one class will require the completion of an extra assignment in order to receive credit. Missing more than one hour of any class will require retaking that class in order to receive credit. Refund Policy: A 90% refund will be made if requested in writing by July 14. No refunds after July 14. Substitutions on existing registrations allowed until July 14. Fax registration to (916) 444-6685 or mail to W.A.C.E. Academy, P.O. Box 1736, Sacramento, CA 95812-1736 or register online at www.waceonline.com with a credit card. Register online at www.waceonline.com