One case study among many. Check out our Website xebecindia dot com

1. CASE STUDY
By Xebec Communications Pvt. Ltd.

2. Client : VBHC
•Product- Real Estate
•Serene Town, project of
VBHC in Whitefield,
Bangalore

3. Challenge:
•Increasing number of projects in Whitefield ranging from Rs. 30 Lac to 1.5
crore
•VBHC known for value homes under 30lakhs and not for lifestyle
apartments
•Market not conducive for new launches. Some projects launches had failed
miserably. Adjoining property belonging to Mantri was also not selling.
THE TASK WAS TO LAUNCH THE PROJECT
SUCCESSFULLY AMIDST THESE CHALLENGES

4. So how did we
go about it?

5. We decided to do a survey of the location and set out to
collect the details of the existing competitor projects
(pricing, approach, facilities, etc. )
RESULT: We identified one strong differentiator.
The location was away from the markets and
commercial establishments!
We made this aspect as a plus for the project

6. GOOD OLD
DAYS
ARE HERE
AGAIN!
OUR IDEA

7. A promise to take the individual
back to the good old times where
life was uncomplicated,
uncluttered and full of life

8. •Unwind after a stressful day in a beautiful home offered by
VBHC
•Relive the good old days by staying in a peaceful environment
as in the past
•Bask in the small pleasures of life as in the good old days in
the past
A communication that is
catchy, novel and nostalgic!
Why Good Old
Days are here
again?

9. COMMUNICATION AND INITIATIVES BY
XEBEC FOR SERENE TOWN

10. We did a Pre Pre Launch offer for the First 30 individuals.
And then a Pre Launch offer .
Pre- launch was done through the digital media – E-mailers, Social
media, SEM

11. Taking the retro theme to the digital platform

12. An AV to relive the good ol’ days in the website

13. Engaging the customers on facebook – retro style

14. …and the Google Plus Page

15. You tube channel with Serene Town videos

16. Taking the retro romance further…
Photography for all the marketing communication

17. “Tuning in to the bygone era”

18. “Bringing on the good ol’ charm”

19. Site Branding for greater visibility

20. Brochure

21. E-mailer campaign

22. Invites

23. We also developed the project elevation

25. More than 50% of the project
sold out within 1 month!
OUTCOME

26. THANK YOU