This document provides a 5-step process for web designers and developers to accurately price website projects for clients. The steps include preparing information about services, screening potential leads, conducting consultations to understand client needs through questions, and using a Website Cost Estimator tool to educate clients on project scope and pricing in a way that builds trust. The tool helps designers avoid overpricing or underpricing work and gives clients transparency into how design choices affect final costs.

2. Pricing Websites Like a Pro
Pricing a website is a subjective process and there are many ways to go
about it. The strategy you end up choosing will often be based on the clients
you have, the projects you’re working on, and the career stage you find
yourself in.
Since websites aren’t a fixed, tangible product, correctly pricing a website
project can be a tricky task for many web designers and developers,
particularly freelancers and newcomers working with smaller businesses.

3. Pricing Websites Like a Pro
Pricing a website is a subjective process and there are many ways to go
about it. The strategy you end up choosing will often be based on the clients
you have, the projects you’re working on, and the career stage you find
yourself in.
Since websites aren’t a fixed, tangible product, correctly pricing a website
project can be a tricky task for many web designers and developers,
particularly freelancers and newcomers working with smaller businesses.

4. Tricky Business
Overpricing will alienate potential clients.
Underpricing leads to undercutting
yourself and losing money on the job.
Not accurately assessing the scope of a
site costs you time and money.
It’s no wonder so many web designers
and developers go into panic mode!

5. Tricky Business
Overpricing will alienate potential clients.
Underpricing leads to undercutting
yourself and losing money on the job.
Not accurately assessing the scope of a
site costs you time and money.
It’s no wonder so many web designers
and developers go into panic mode!

6. Now You Can Relax
We’ve created an easy, five-step process you can use with your
prospective website clients to:
1. Determine an accurate and fair price for a
client website
2. Gain the trust and confidence of your
prospective clients
3. Win client website business
4. Have a thriving career

7. Step One: Preparation is Key
Your Success Lies in Making a Good Impression Before a Client
Meets You.
Must Be Clear About:
• Who your clients are
• What you can do for them
• Range of services
• Why you are an expert they can trust

8. Step Two : Quality Leads
Your Success Lies in Not Wasting Your Time.
10 Minute Screening Call:
• Who referred them?
• What do they need?
• Do they have a website now?
• How much were they planning to spend?

9. Step Three :Consultation Part 1
Your Success Lies in the Questions You Ask.
• Ask questions about their business
• Make it personal
• Listen to them talk
• Connect!

10. Step Four :Consultation Part 2
Your Success Lies in Offering Your Prospective Client Value.
• Show your expertise
• Teach them about web marketing
• Make recommendations
• Connect!

11. Step Four :Consultation Part 2
Your Success Lies in Offering Your Prospective Client Value.
Let your prospect know what they can
expect when they choose to work with
you!
How do you communicate?
How long will it take?
How do the payments go?
How are you different than the others?

12. Step Four :Consultation Part 2
Moment of Truth Arrives
How much will this website cost?

13. Step Five :Consultation Part 3
Your Use Your New Secret Weapon: The Website Cost Estimator™
Your success lies in developing a Mutual Understanding and Trust
PDF VERSION Automated Gravity Forms Version

14. The Website Cost Estimator™
Do Some Testing before using with a prospective client:
• Run several simulations
• Validate it to your prices
• Make adjustments to the services and
prices as needed
• Test that the total conforms to what you
are comfortable charging

15. The Website Cost Estimator™
Have a Conversation
Covering the details of the project,
including possible sticky areas – right up
front – Let’s you:
1) educate your prospective client on
what’s involved in a website project
2) provide the client the opportunity to see
how their choices and decisions affect
the bottom line

16. The Website Cost Estimator™
Have a Conversation
• Tally the final price, is it reasonable for the
scope of the project.
• Gauge how your prospect reacts to the
cost.
• If your client thinks that the price is too
high, go back and look for adjustments that
will reduce the cost.
• If you think the generated price was too
high, offer them a discount.

17. The Website Cost Estimator™
Results of The Website Cost Estimator Conversation
- Prospect learns a great deal
- Understands the many elements involved in
the creation of a website.
- Is easier for you to set limits once the project
is underway.
- Lays groundwork for managing change
requests later
- Everything you need to create your proposal
- Creates trust leading to a great client
relationship
.

18. The Website Cost Estimator™
What’s Included With The Website Cost Estimator?
• PDF for printing out to use with clients.
• Word Doc file that you can use to edit the
form to reflect your own business needs.
• An automated Gravity Forms version that
comes in an .JSON file that you can import
into Gravity Forms on your own website.
• Video and PDF Instructions for editing the
automated version of The Website Cost
Estimator™