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Layout of a Project Proposal
i. Executive Summary: It covers the
fundamental nature of the proposal in
minimally technical language, as well as the
general benefits that are expected.
ii. Cover Letter: It is a key marketing document
& is worthy of careful attention.
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iii. The Technical Approach: The proposal begins
with a general description of the problem to
be addressed or project to undertaken. If the
problem is complex, the major subsystems of
the project are to be noted, together with the
organization’s approach to each. The
presentation is in sufficient detail that a
knowledgeable reader can understand what
the proposer intends to do.
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The general method for interfacing them are
covered. In addition, any special client
requirements are listed along with proposed
ways of meeting them, & compliance with
specifications are noted.
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iv. The Implementation Plan: It contains
estimates of the time required, the cost, and
the material used. Each major subsystem of
the project is listed along with estimates of its
cost. These cost are aggregated for the whole
project, and totals are shown for each
category. Hours of work and quantities of
material used are shown (along with the wage
rates and unit material costs). The list of all
costs is added, as is a list of all overhead &
administrative costs.
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v. The Plan for Logistic Support &
Administration: It includes a description of the
ability of the proposer to supply the routine
facilities, equipment, a7d skills needed during
any project. Having the means to furnish
artist’s renderings, special signs, meeting
rooms, stenographic assistance, reproduction
of oversized documents, computer graphics,
word processing, video teleconferencing, and
many other occasionally required capabilities
provides a “touch of class.”
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Indeed, their unavailability can be irritating.
Attention to detail in all aspects of project
planning increases the probability of success
for the project and impresses the potential
funder. It is important that the proposal
contains a section explaining how the project
will be administered. Of particular interest will
be explanation of how control over
subcontractors will be administered, including
an explanation of how proper subcontractor
performance is to be insured and evaluated.
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The nature and timing of all progress reports,
budgetary reports, audits, and evaluations
are covered, together with a description of
the final documentation to be prepared for
users of the proposed deliverables.
Termination procedures are described, clearly
indicating the decomposition of project
personnel, materials, and equipment at
project end.
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A detail description of how change orders will
be handled & how their costs will be estimated.
Changed orders are a significant source of
friction & lawsuit between the organization
doing the project & client.
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vi. Past Experience: It covers the past experience
of the proposing group. It contains a list of key
project personnel together with their titles &
qualifications.