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Music moguls - homework task
- 1. Homework Task MUSIC MOGULS JOSIE CHARMAN
- 2. What do managers do? Managers take care of the career of artists and get as much work for them as they can. They also aim to achieve the highest salaries for their artists; whilst some managers in the 70s took a higher of the percentage profits leaving the artists with very little for themselves. Back then, it was all about finding and breaking new artists for the managers. Nowadays, managers seem to all do the same thing and aim for their artists to all get a one hit album.
- 3. Name some music managers mentioned and the artists they manage… Manager… Artist they manage… Simon Napier-Bell The Yardbirds Bill Curbishley The Who Jonathan Dickins Adele Colonel Tom Parker Elvis Paul McGuiness U2 Brian Epstein The Beatles & Cilla Black Andrew Loog Oldham The Rolling Stones
- 4. How did Sharon Osbourne come to manage Ozzie Osbourne & what was her father like? Don Arden was a “notorious Salford/Manchester gangster”, he had an aggressive strategy of managing but it did work. He was seen as a ruthless villain but he was more complicated than that. He worked from home and his wife Hope Shaw was in charge of all of his clients. But she then turned bankrupt so Mr. Arden turned to his daughter Sharon Osbourne. She was put in charge of Black Sabbath and then fell in love with the job as well as Ozzy Osbourne. Sharon took complete charge of Ozzy’s career and obviously Don Arden did not like this at all; he sued Sharon and created a family feud which lasted for 15 years.
- 5. Who manages Justin Bieber & what strategies did he employ? Justin Bieber is managed by Scooter Braun and his strategy was to become the adult in Justin’s life that he needed. Scooter Braun is the mature figure in Justin’s career that looks out for him and decides what is best and will give him the best image in the public eye. Also he looks to earn him the highest profits.