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How To Introduce
Your Fellow BNI
Member To Your
Contacts Via
Email
1. Introduction
2. Endorsement or Testimonial
3. Benefit
4. Call To Action
5. Contact Information
Introduction
“Hi ________,
I’d like to introduce a good friend of mine, <friend’s name> who
specializes in ……………………..
Endorsement or Testimonial
“Recently he helped ……….”
OR
“Amongst my contacts, <friend’s name> is the best in ………..”
Benefit
“I believe he’ll benefit you greatly in …………”
Call To Action
“I encourage you to get in touch with him, and explore collaboration
opportunities”
Contact Information
“Here’s some information you might find helpful:
Name
Company Name (Website)
Email Address
1. Thank Referrer
2. Greet Referrer’s Contact
3. Compliment Referrer’s Contact
4. Benefit
5. Set Up Meeting
Thank Referrer
“Hey <referrer’s name, thanks for the connection!”
Greet Referrer’s Contact
“Hi <referrer contact’s name>,
It’s a pleasure to e-meet you here”
Compliment Referrer’s Contact
“I visited your website. ……..”
OR
“I know <referrer’s company> ….”
Benefit
“I see potential in <outcome> by <your service>. “
E.g. “I see potential in an increase in inbound leads via your LinkedIn
Profile by including a professional photo of yourself that reflects your
industry expertise”
OR
E.g. “I see potential in your business saving 20-30 Thousand Dollars in
operational costs by leveraging on the WorkPro Grant by the
government.
Set Up Meeting
“Shall we get on a call, or meet up for a simple discussion to see if
there is scope for us to work together?”
WARM
SIA

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Using Email To Introduce Your Fellow BNI Member