NIDM (National Institute Of Digital Marketing) Bangalore Is One Of The Leading & best Digital Marketing Institute In Bangalore, India And We Have Brand Value For The Quality Of Education Which We Provide. Our Curriculum/ Courses Are Designed with Practical knowledge are Fully For Job Orientation Bases.

1. 9 GOOGLE ADS
TRENDS YOU
CAN'T IGNORE IN
2023
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2. Performance Max Campaigns
Artificial Intelligence
Smart Bidding
Video Ads
Personalization
Voice Search
Mobile Optimization
Audience Targeting
Social Media
Agenda
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3. Performance Max Campaigns
This new sort of campaign automates the
placement of ads across all of Google's
platforms, including search, display, and
YouTube. It enhances ad performance
and delivery using machine learning.
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4. Artificial Intelligence
Ad targeting, bidding, and creative optimisation
are all being enhanced by AI in various ways. As
an illustration, Google's Smart Bidding program
makes real-time bid adjustments based on the
possibility of conversion
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5. Smart Bidding
This machine learning-based bidding system
adjusts bids in accordance with the
probability of conversion. It uses a variety of
tactics, like Target CPA and Target ROAS.
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6. Video Ads
Google is providing new tools to make it
simpler to design and optimize video
advertising, which are growing in
popularity. For instance, the YouTube
Bumper Machine may cut larger movies
into shorter bumper adverts.
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7. As customers demand more relevant and
customized advertising, personalization is
becoming increasingly crucial. The removal of
Google's third-party cookies, however, will
make it more challenging to gather and use
data for personalization.
Personalization
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8. Voice Search
Due to the increasing popularity of voice
search, advertisers must make sure their
campaigns are voice search query-ready.
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9. Mobile Optimization
Advertisers must make sure their campaigns
are optimized for mobile users because
mobile devices are becoming more and more
crucial for ad delivery.
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10. Audience Targeting
To target particular user groups,
advertisers are adopting audience
targeting more and more. There are
many audience targeting options
available on Google, including in-market
audiences and bespoke intent audiences.
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11. Social Media
Advertisers should think about adding
social media into their campaigns as
social media platforms are becoming
increasingly crucial for the distribution
of ads.
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12. Conclusion
Overall, the most essential lesson is that machine
learning and automation are becoming more and more
significant in Google Ads, and marketers must adjust to
these developments to stay competitive. Personalization,
video advertisements, and mobile optimization are other
significant developments to take into account.
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13. THANK YOU
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+91 9611361147
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