The document outlines various types of Google Ads campaigns, including search network, display network, video, shopping, app, discovery, and smart campaigns. Each campaign type serves different advertising goals, from capturing high-intent users to building brand awareness, promoting products, or optimizing app engagement with automated targeting. It highlights the advantages of each campaign type and the technologies used, such as machine learning, to enhance advertising effectiveness.

1. TYPES OF
GOOGLE ADS
CAMPINGS
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2. GOOGLE ADS
CAMPAIGNS
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SEARCH NETWORK CAMPAIGNS
DISPLAY NETWORK CAMPAIGNS
VIDEO CAMPAIGNS
SHOPPING CAMPAIGNS
APP CAMPAIGNS
DISCOVERY CAMPAIGNS
SMART CAMPAIGNS

3. SEARCH NETWORK CAMPAIGNS
These campaigns display text ads on Google
search results pages when users search for
relevant keywords.

4. Advertisers bid on keywords to trigger their ads,
and they only pay when someone clicks on their
ad (pay-per-click or PPC).
Search Network campaigns are ideal for
capturing high-intent users actively searching for
specific products or services.
SEARCH NETWORK CAMPAIGNS

5. Display Network campaigns place image or
text ads on a vast network of websites, mobile
apps, and video platforms partnered with
Google.
Display Network Campaigns

6. Advertisers can target specific audiences or demographics
and pay on a cost-per-click (CPC) or cost-per-thousand-
impressions (CPM) basis. Display Network campaigns are
suitable for building brand awareness and reaching a
broader audience.
Display Network Campaigns

7. Video campaigns allow advertisers to
display video ads on YouTube and other
Google Display Network partner sites.
Video Campaigns
These campaigns can help businesses
engage users through video content and
target specific demographics, interests, or
placements.

8. Shopping campaigns enable e-commerce businesses to
promote their products by displaying product listings
(including images, prices, and merchant information)
directly on Google search results.
Shopping Campaigns
Advertisers upload their product data to create
shopping ads, which are automatically generated
based on user search queries and bidding strategies.

9. App Campaigns
App campaigns are designed to promote
mobile applications across various Google
platforms, including Search, Display,
YouTube, and Google Play.

10. Advertisers can define goals such as
app installations, in-app actions, or user
engagement, and Google uses machine
learning to optimize the ads and deliver
them to users most likely to engage with
the app.
App Campaigns

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Discovery campaigns allow advertisers to
reach users across multiple Google
surfaces, including the YouTube Home and
Watch Next feeds, Gmail promotions tab,
and the Discover feed in the Google app.
Discovery Campaigns

12. These campaigns use automated targeting to
display visually rich and personalized ads to users
based on their interests.
Discovery Campaigns

13. Smart campaigns are designed for
small businesses or advertisers with
minimal time or expertise to manage
their advertising campaigns.
Smart Campaigns

14. They utilize machine learning to automate
campaign management, ad creation, and
targeting, making it easier for advertisers to
reach their goals across the Google Search
Network, Display Network, and YouTube.
Smart Campaigns

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DIGITAL MARKETING
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