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1. Google Ads: A
Beginner Friendly
Guide
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2. Google Ads is the company's ecosystem for
paid web marketing and advertising.
You can use the platform to create a dynamic
mix of web adverts targeted at particular
demographic groups in your target market.
INTRODUCTION
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3. Google Ads is a product that you can use to promote your
business, help sell products or services, raise awareness,
and increase traffic to your website.
Google Ads accounts are managed online, so you can
create and change your ad campaign at any time,
including your ad text, settings, and budget.
WHY DO WE USE GOOGLE ADS
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4. STEPS TO ADVERTISE ON
GOOGLE ADS
Learn the Basics
Finding Keywords to
Target
Choosing the type of ad
you want to run
Strategize on budget and
bidding strategy
Creating the ad
Preparing your website landing
page
Test the ads and optimize
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5. Learn the fundamentals of the platform before
you begin to construct your adverts.
You'll have a greater chance of choosing
keywords, setting settings, and creating
content that will appeal to your target
demographic and provide a consistently high
return on investment (ROI) if you are familiar
with the platform's fundamental operations.
LEARN THE BASICS
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6. Effectively reaching your target audience requires
choosing the appropriate keywords for your Google Ads
campaign.
To find out which keywords are useful and popular for
your company, think about using tools like Google
Keyword Planner, SEMrush, or Ahrefs.
FINDING KEYWORDS
TO TARGET
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7. Depending on your objectives, you can choose the
best Google Ads format. Search advertising nab
people who are already looking for your keywords to
get instant responses.
Brand visibility through display ads on websites is
effective. On YouTube, video adverts draw viewers in
with eye-catching graphics.
CHOOSING THE TYPE OF AD YOU
WANT TO RUN
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8. When employing a manual bidding method, you can set a
clear limit on your cost-per-click (CPC) if you have a
limited advertising budget.
However, automatic bidding may provide good results if
you're wanting to save time and optimize your ads across
numerous campaigns (and your budget is a little more
flexible).
STRATEGIZE ON BUDGET
AND BIDDING STRATEGY
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9. Writing succinct, appealing copy is essential to
creating a good Google Ads campaign. Start
with catchy headlines that emphasize your
primary product or service.
Start with catchy headlines that emphasize
your primary product or service. Then, provide
brief, benefit-focused descriptions that tempt
users to click.
CREATING THE AD
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10. The destination of your ad must be just as valuable
and appealing as the ad itself in order to get
someone to click on. Your landing page should fulfill
the promises made in your Google Ad and build upon
its messaging.
PREPARING YOUR WEBSITE
LANDING PAGE
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11. Last but not least, test your advertising frequently to identify
methods to improve them in the future for the best possible
outcomes.
By doing this, you may assess which elements of your
advertisement work the best and modify your campaign as
necessary.
TEST THE ADS AND
OPTIMIZE
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12. CONCLUSION
In summary, Google Ads provides a flexible platform to successfully reach your
target demographic and realize specific marketing objectives. You can improve
traffic, boost conversions, and increase the visibility of your business by choosing
the appropriate ad kind, creating engaging content, and carefully monitoring
performance.
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13. THANK YOU
CONTACT US:
www.nidmindia.com
+91 9611361147
nidmindia@gmail.com