Jamila Abong swot analysis

2. Robinsons Place Iligan
is a shopping mall located along Macapagal
Avenue in iligan. It is owned and operated
by Robinson Land Corporation, one of the largest
mall operators in the Philipines. The mall opened on
July 26, 2017. The mall is the first Robinson Mall in the
province of Lanao Del Norte, and the 45th in the
Philippines.

3. STRENGTHS WEAKNESSES
OPPORTUNITIES THREATS

4. STRENGTHS
• 1st Mall in Lanao Del Norte
• Ownership of the existing places
• Wi-Fi availability
• Interior and exterior design

5. • Large parking space
• Security guards and staffs

6. WEAKNESSES
• Some stalls are close or late in opening
• Far from City
• Traffic because of the small road
• Crowded outside

7. OPPORTUNITIES
• Open for franchising
• Promotional offers to attract customers
• Top 1 shopping mall in Iligan City
• Mall activities

8. THREATS
• Similar products to other malls
• Malls that are also known
• Small business are closing
• Increasing prices

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