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Ideas for increasing footfalls

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Ideas for increasing footfalls

  1. 1. Ideas for increasing footfalls1. Purchase of some amount and above would exempt the car parking charges in themall premises. This would help to increase conversion from window shoppers.2. Include counters where all types of bill payments can be made.3. Conduct some activities related to the local and regional festivals.4. 24*7 hours mall-which is not popular in India. Mall management must try and trapBPO workers as well as young crowd which love spending time in malls till latenight. Also for a household who might require any product in urgency. So 24*7 mallswill increase footfalls and will mainly increase conversion.5. Introducing a spa which would give a complete different experience for a day to thecustomers. Apart from relaxation, green and clean environment completely differentand in an enclosed place which cuts the outside tension.6. Introduction of artificial snow and its environment.7. Promotions, shows, art exhibitions, decorations, fun activities for children,competitions for children in various fields like painting, dancing, singing, debatingetc in weekdays because weekends already pull crowd.8. Family disco in the mall as family people hesitate to go in other discos9. Facility for senior citizen like wheel chair, as these people normally avoid mallsbecause of the inconvenience in moving within the mall.10. Having small garden and play area for kids.11. Winning the customer’s share of mind, will win a share of his wallet- keeping database of visitors about birthday, anniversaries etc and sending messages and invitingthem for mall visit with offers exclusively for them.12. Free Wi-Fi internet13. The middle class Indian consumers with newer and innovative formats avoid mallsbecause the existing formats largely address the affluent classes.14. Handy mall maps at every entrance, because many visitors are not able to find thestore they are looking for.15. Mall guides dressed in unique uniform guiding the mall visitors.16. Telecasting live matches like IPL, FIFA, World Cup as well as award functions likeFilmfare in the atrium.17. Mall builder/ owner can build new residential buildings in the vicinity of the mall.18.

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