Shootsta presented 'How to Make Powerful and Engaging Video Content – At Scale'

1. Melissa De Coster - CREATIVE SERVICES MANAGER
Gary Mitchell - SALES MANAGER
Harvey Dixon - SALES MANAGER
How to make
POWERFUL & ENGAGING
VIDEO
At Scale

2. 3 KEY
QUESTIONS.
1 WHAT IS A POWERFUL VIDEO?
2 WHAT IS AN ENGAGING VIDEO?
3 HOW TO SCALE VIDEO?

4. 3 KEY
QUESTIONS.
1 WHAT IS A POWERFUL VIDEO?
2 WHAT IS AN ENGAGING VIDEO?
3 HOW TO SCALE VIDEO?

5. 1. WHAT IS A
POWERFUL VIDEO?

6. Story Message
Communication
of information
Message using
narrative

7. Story
??
??
??
Message
HERO
PROBLEM
SOLUTION

9. 2. WHAT IS AN
ENGAGING VIDEO?

11. WATERFALL
METHOD.
REACH ↴
AVERAGE VIEW DURATION ↴
VIEWS ↴
CONVERSION RATE
ENGAGEMENT RATE

12. 3. HOW TO SCALE
VIDEO?

14. SOLUTION.
CAMERA KIT
TRAINING &
CONSULTATION
CAMERA OPERATORS*
CLOUD-BASED HUB
24 HOUR TURNAROUND
WHOLE LOT OF
* ADDITIONAL FEES APPLY.

15. EXAMPLES? OHHH
YES.