Chelsea Perino and Georgina Zhou Presented 'Lessons from Two Brands Becoming One – Herman Miller & The Executive Centre Group'

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WHO WE ARE
Chelsea Perino, Managing Director, Marketing & Communications Georgina Zhou, Head of Marketing, Asia Pacific

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Herman Miller is 100+
year-old company with
a culture of high
ambition – driven by a
sense of purpose.
Headquarters: Zeeland,
Michigan, US
Founded: 1905
“A business is rightly judged by its products and services, but it must also face
scrutiny as to its humanity.”
- D.J. De Pree, Herman Miller Founder

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OUR BRANDS

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TEC X Herman Miller
RELATIONSHIP
Help people do great things

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It all started back in 2001 (I think)
Development
of TEC & HM

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It's all about experience.
Exemplary
Products
Outstanding
Service
Inspiring
Environment

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But consumer experiences are often poor.
The transition from individual to branded relationships
67%
Of customers
Say their standards for
good experiences are
higher than ever
51%
Of customers
Say most companies fall short
of their expectations
for great experiences
Consumers
Business Buyers

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And experience
is personal.

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Herman Miller has always been about PEOPLE.
It is PEOPLE no matter individual end users or from
global corporates that give us a purpose in
everything we do.
We Create Timeless Solutions for Fundamental Problems.
We Share Knowledge You Can Use.
We Make Products You Can Trust.
We Are a Reliable Partner—Globally.
We Live by Our Values.

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Opportunity beyond the transaction.
It's about helping people understand how to
elevate and make their own workspace work for
them.

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So where to begin?

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Herman Miller is so proud to have grown
with The Executive Centre for more than
25 years in Asia Pacific. Our relationship
with them is a case study in partnering
with fast growing business leaders.
“We fully trust in the deliverability, the
quality, and the assuredness of the
Aeron Chair so that it’s never something
that we worry about. The future for The
Executive Centre is global. That will
mean that our relationship with Herman
Miller will continue to grow and will
continue to become even more robust.”
- Paul Salnikow, Founder and CEO,
The Executive Centre.

21. MASTERCLASS: Lessons from Two Brands Becoming One
Herman Miller is so proud to have grown
with The Executive Centre for more than
25 years in Asia Pacific. Our relationship
with them is a case study in partnering
with fast growing business leaders.
“We fully trust in the deliverability, the
quality, and the assuredness of the
Aeron Chair so that it’s never something
that we worry about. The future for The
Executive Centre is global. That will
mean that our relationship with Herman
Miller will continue to grow and will
continue to become even more robust.”
- Paul Salnikow, Founder and CEO,
The Executive Centre.

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Research Powerhouse
Every real design solution begins
with research.

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Design Powerhouse
And every excellent experience
begins with thoughtful design.

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So how do we combine our resources and expertise?

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And how to we reap the benefits of each other's audience
and reach?

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WHAT’S NEXT?
HOW DO WE EVOLVE EVEN FURTHER?

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KEY TAKE AWAY
Great Minds
Think Alike
Tailor Contents Help Each
Other Do Great Things
Elevate Customer
Experience

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