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the difference

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the difference helps charities and NGOs to achieve social change through exciting, far-reaching and transformational campaigns.

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the difference

  1. 1. campaign strategy – action - evaluationthe difference.
  2. 2. I’m constantly inspired by the passion that brings people together to make the world a better place. It’s that passion, together with brilliant creative and technical expertise, that I bring to the table. the difference.
  3. 3. I love working with projects functional or dysfunctional, organisations big or small, and pockets deep or shallow.And for me, campaigning is a holistic fusion of art and science – so I focus on both digital and grassroots work. the difference.
  4. 4. I offer expertise in three key areas: Strategy Action Evaluation the difference.
  5. 5. Strategy I’ll help you think laterally, stay one step aheadand get the change you want. the difference.
  6. 6. Dangerous pavements in the UK A major UK charityA UK charity wanted to press Local Authorities to repairpavements and prevent the 2300 falls every dayamong older people in the UK. Only a dynamicapproach would help them do that.I devised a strategy encompassing: - a Freedom of Information investigation and report - ‘murder scene’ campaign stunts across the UK, compelling the public to solve the mystery why councils were not doing more to address the issue; - a celebrity tie-in with former London Met Deputy Assistant Police Commissioner Brian Paddick; - a digital and offline mechanism allowing the public to report dangerous pavements to their local council, with whom the charity then followed up. the difference.
  7. 7. Dangerous pavements in the UK A major UK charityThe campaign yielded more than 2.5 millionopportunities to view in the media, a 1% actionrate from cold flyering, and hundreds of faultypavements reported and repaired. the difference.
  8. 8. ActionI’ll help you cut through the outside noise and use the tools at your disposal to turn policy around. the difference.
  9. 9. Age discrimination in the UK A major UK charityIn 2009, the Labour government was in danger oftaking a U-turn on its decision to make agediscrimination illegal as part of its forthcomingEquality Bill.I used an ‘Age Cage’ - a prop representing thebarriers that older people faced in society due toageism - as the focus of a photo petition. With it: - I led a team across the country to collect the support of constituents of key target cabinet ministers to stop this reversal; - I briefed constituents to hand over the thousands of signatures; and - I launched e-actions, SMS petitioning, above-the-line and online advertising to shame the government into action.   the difference.
  10. 10. Age discrimination in the UK A major UK charityAlongside precisely timed and targeted advocacy and media work, this arrayof actions ensured that the government passed the historic legislation. the difference.
  11. 11. Evaluation I’ll separate your outputs fromyour outcomes and tell you what you need to know to go further, faster. the difference.
  12. 12. Strategic planning, monitoring A major internationaland evaluation for international NGOadvocacyThis organisation lackedstandardised strategiccampaign planning andevaluation systems - making itdifficult to maintain strategicoperations across its workforce,prove impact and knowwhere to improve.I devised and implemented a campaign planning and management toolset aswell as monitoring and evaluation reporting across the organisation.   the difference.
  13. 13. Strategic planning, monitoring A major internationaland evaluation for international NGOadvocacyWith the resultant systems inplace and clear explanationsof the organisation’scontributions to change, theorganisation met itsfundraising targets 6 monthsearly in 2010. the difference.
  14. 14. If you want support, training or just a differentkind of campaigning, you can call on me.Hugh MouserEmail: hugh@the-difference.org.ukMobile: +44 (0) 7590 920 778Skype: hughmouserTwitter: @hughmouser the difference.

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