Jon Bausman discusses establishing a professional brand on LinkedIn by having a consistent brand image through pictures, content, and interviews posted on your profile. He recommends fully completing your profile by thinking of it as your online portfolio and resume, and getting recommendations to highlight your career experience and keywords. Bausman also suggests joining relevant LinkedIn groups to expand your network through your connections and their connections, taking advantage of LinkedIn's "7 degrees of separation" to potentially get introduced to new contacts.
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Establishing Your Professional Brand On Linked In
1. Jon Bausman, CMO Hat Trick Establishing Your Professional Brand On
2. Having a consistent brand image on social media How to maximize your profile on LinkedIn Groups and 7 degrees of separation What will you learn today ?
4. Master of my domain Completely fill it out Think of it as your online portfolio and resume Recommendations Add features like “Box” Focus on keywords related to your career Update your status with relevant information
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6. There’s no place like home Join the group! Connections and their connections Who is looking at me? Keywords help The 500 Upload current contacts
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8. 7 degrees of separation Kevin Bacon Get introduced Search by company, people, jobs and location
