Strategy, Marketing and Business Development

1. “Prime Value Partners”
Strategy, Marketing and
Business Development
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction

2. “Prime Value Partners”
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction
Strategy, Marketing and
Business Development www.joinforces.es
Index
1. JoinForces
2. Values & Differential Factors
3. Services
4. Experience
5. Recent Projects
6. Credentials
7. Team
8. Counselor Partners

3. “Prime Value Partners”
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction
Strategy, Marketing and
Business Development www.joinforces.es
1. JoinForces
In JoinForces we like to define ourselves as Business Developers, and we want to help you make your
business more successful every day, joining forces with yours.
Strategy, Marketing and Business Development
• We want to grow our clients over their competitors.
• We want to improve the performance of our clients’ business.
• Working on a day to day and strategic planning projects, as a member of their team.
• Our spirit of work is summarized in our motto:
“Prime Value Partners”
• Providing innovative solutions.
• Working on projects that "Move" from within the organization.
• With top professionals.

4. “Prime Value Partners”
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction
Strategy, Marketing and
Business Development www.joinforces.es
Values
Integrity and Integration in the client’s
culture and procedures
Diversity
Energy and enthusiasm
Achieve results
Constructive sensitivity and proximity
“Prime Value Partners”
Differential Factors
• We anticipate and adapt to your needs in order to
develop your business
• Strategic Vision, experience and operative and
pragmatic work.
• We help our clients from within their team,
facilitating interdepartmental interaction and
seeking to achieve their objectives.
• We integrate with the client and its various
departments.
• Nexus between general, marketing and sales.
• Cross-sectorial experience with many different
typologies of projects.
2. Values & Differential Factors
I
D
E
A
S

5. “Prime Value Partners”
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction
Strategy, Marketing and
Business Development www.joinforces.es
• Business, Marketing & Sales
• Single view of customers
• Sales Potential
• CRM/eCRM
• Segmentation and BIG DATA
• Development and Loyalty
• Fidelity
6 Key Services where we have extensive executive and managerial experience, both advising clients and working with
them.
STRATEGY, MARKETING AND BUSINESS DEVELOPMENT INTEGRATION
• Online and Offline Integration
• Strategy
• Marketing & Technology
Experience
• Portfolio Management
• Positioning / Insights / Image
• Branding / Brand Architecture
• Pricing
• eStrategy / eCommerce
• Customer Profitability
• Trade Priorities
• Route to Market
• Trade Marketing
• Incentives for Sales Force
• General Management Outsourcing
• General Marketing Outsourcing
• Brand Manager and Product
Manager Outsourcing
• Interim Management
• Trade support activities
• New Channels
• New Markets
• New Business
• New Technologies
• Marketing Plans
• ATL and BTL
• Innovation (NPD)
• On & Off Plans
• Cost savings (**)
• Digital Marketing:
SEM/SEO/ SM/GA
Strategy
Action Plan and
Roadmaps
Supervision,
Monitoring
And Dashboards
SCOPE
(*) Business, Marketing & Sales
(**) Cost Optimization Unit / Marketing
and Sales
3. Services
Strategy: Marketing, Business Development,
Sales
BMS (*)
Intelligence
Trade
Policy
External Executive and Counselor
Business
Development
Marketing
Plans

6. “Prime Value Partners”
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction
Strategy, Marketing and
Business Development www.joinforces.es
CONSUMER & RETAIL
• Eyewear
• Retail Distribution Appliances
• Beers
• Spirits
• Wines
• Shaving Products
• Home Cleaning
• Dairy Products
• Iberian: Cold cuts and Meat
• Food
TIC'S SERVICES
• Telecom: telephone and internet
• Information Technology and Communication
• P2P Portal
• B2B Services
• B2C and B2B Editorial
• Management Software
SERVICES
• Universities
• Business Centers
• Public Enterprises
• Water Distribution
• Insurers
• Security Services
• Media
• Automotive AfterMarket
• Aesthetic Centers
• Home Entertainment
• Freight
• Financial Services
• Real Estate
INDUSTRIAL
• Furniture
• Industrial Bakery, Cookies and Pastries
• Photography
• Health Care
4. Sectorial Experience

7. “Prime Value Partners”
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction
Strategy, Marketing and
Business Development www.joinforces.es
Our team manages projects in different industrial sectors and services, which include the following:
5. Recent Projects
Strategic Plan
Marketing Plan
Introduction of new products and services
Entry into new markets and channels
Branding
Pricing Strategy
Brand Architecture
Innovation Strategy
New Business Models
New Sales Channels
Marketing Outsourcing

8. “Prime Value Partners”
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction
Strategy, Marketing and
Business Development www.joinforces.es
JoinForces team accumulates experience managing and leading projects in various sectors and companies:
6. Credentials

9. “Prime Value Partners”
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction
Strategy, Marketing and
Business Development www.joinforces.es
Jorge Llamosas Rodríguez
• Extensive experience in Marketing and Sales in FMCG industry and marketing services
companies, developing his career at Andersen Consulting, Heineken, SC Johnson Wax,
Wanadoo, Bodegas Vinartis Group, Grupo Caballero and ADN- Ayuda al Desarrollo de Negocio.
• Degree in Economics and Business Administration by Autonomous University of Madrid,
specializing in Quantitative Methods. MBA by IESE - Barcelona.
7. Team
Marta Buesa Suárez de Puga
• Marketing, Advertising and Corporate Development specialist, with strategic and analytical
profile, has developed her career as an expert consultant in Business Intelligence and
Strategic Marketing Projects, Marketing Outsourcing and Business Development, in companies
like Bassat & Ogilvy, Autocontrol, Telefónica and ADN- Ayuda al Desarrollo de Negocio.
• Degree in Business Administration and Management by University of Navarra, with
specialization in Marketing.
Elena Miovska
• She began her professional career in Kavadarci, Macedonia, for DOOEL VA-STE, in the
financial accounting team. Later, he worked for two years in the textile trade developing
customer activities, defining and implementing advertising campaigns and contacting with
suppliers in Maje and Desigual companies.
• Degree in Economics by Ss. Ciryl and Methodius University in Skopje, with specialization in
Marketing.

10. “Prime Value Partners”
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction
Strategy, Marketing and
Business Development www.joinforces.es
Nuño Alonso
• With great experience in the field of marketing and new business development, has
developed its activity in companies like Mars, Heineken, Osborne, Caballero. Jabugo
Consortium, Aguila Amstel, Buckler, Toro Osborne, Five Jacks, and Osborne Group.
• Currently, he leads the brand marketing of companies such as Ponche Caballero, Ron
Contraband, Geneva Premium Opihr, Liquor Witch Bella, and Lustau wines, La Ina and
Viña Herminia and consultant for Jabugo Consortium Group, Quesos Canal and Cava
Roger Goulart.
David Vega
• He began his professional career in consulting area of Coopers & Lybrand. Later, he
devoted himself to developing his own company, Lexington Business Center, where he
started more than 20 years ago. He has now placed the company as a leader in its
sector in Spain, providing services to more than 1.000 clients in different sectors. At the
same time he is member of the Board of Director of CAN, Spanish Business Center
Association and member of the Economic and political and financial Committee of the
CEOE, representing the industry of Business Centers.
• Degree in Business Administration by Lincoln University – UK
8. External Counselor Partners

11. “Prime Value Partners”
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction
Strategy, Marketing and
Business Development www.joinforces.es
8. External Counselor Partners
Pilar Villegas
• Expert on Corporate Reputation and Brand, Pilar has over 23 years experience in
strategic consulting and communication that she has acquired working for companies
like Cooper & Lybrand, Accenture, Najeti, Kantya (JWT), Reputation Institute,
Telefónica, Access and Villafañe.
• She has led the creation and launch of methodologies and innovative projects that
have proven highly useful for companies that have implemented them and contributed
to the development and spread of knowledge about corporate communication.
• Pilar is currently Director of Villafañe & Asociados and External Counselor Partner in
JoinForces
Pablo Sturzer
• He is a founding partner of 4ONE and also founder of other digital business, among
them www.agend.it and www.motovitae.com stand out. 4ONE is the first Spanish
agency integrating Facebook and Twitter actions to implement promotional campaigns
On & Offline.
• Extensive experience in integration projects and interactive mobile technology
marketing strategies.

12. “Prime Value Partners”
Strategy, Marketing and
Business Development
2015 JoinForces
Confidential Information: Prohibited its total or partial reproduction
THANKS
Contact details:
www.joinforces.es
Tf: 916 22 70 82
C/Amaniel 27,bajo, 28015, MADRID