The document provides 9 actionable ways to grow an email list for marketing purposes. It recommends using a dedicated email service with professional templates and compliance, paper and app sign-up forms at events, asking for emails at all in-person encounters, over the phone, a Facebook app, pop-up sign-up boxes on websites, adding a sign-up form to website footers, sharing the email on social media and turning it into an ad, integrating apps like Wisestamp, and using text to join. The overall goal is to determine the purpose and target audience of the list to effectively build subscribers.
3. Hi, I’m John
Walker!
Co-founder and CSO
Talent Evolution
Over 15 Years of Digital
Marketing Experience
Certified Constant Contact
Solution Provider
Helping Businesses Succeed
Subscribe for more digital
marketing tips on YouTube
https://youtube.com/johnwalkersd
&
Click the Bell for Notifications
4. An Easy List
Building Strategy
Determine what your
list is for…
What are you trying to
achieve?
Promote a product or
service?
Determine your target
audience
TalentEvolution.com
5. 1. Use a dedicated
email service
Contact Management
Professional Looking
Templates
Compliance (CAN-SPAM)
List Segmentation
Email Marketing Analytics
Email Marketing
Automation
TalentEvolution.com
6. 2. Use a Paper
Sign-up Form
Reception Desk
Conferences or
Tradeshows
Networking Events
TalentEvolution.com
7. 2. Use an App
Sign-up Form
Reception Desk
Conferences or
Tradeshows
Networking Events
TalentEvolution.com
8. 3. Ask at Every
Face-to-Face
Encounter
Train your staff and
yourself to ask for a
name and email address
at every hands-on
opportunity.
TalentEvolution.com
9. 4. Over The Phone
End every conversation
by asking the person
your are talking to for
permission to them to
your email list.
TalentEvolution.com
10. 5. Facebook App
Add a Facebook App to
collect email addresses.
Constant Contact has the
“Join My List” app.
TalentEvolution.com
11. 6. Use a Pop Up
Sign-up Box
Pop up forms on average
see a 3-10% conversion
rate.
1000 website visitors a
month could get you
between 30-100
subscribers
TalentEvolution.com
12. 6. Use a Pop Up
Sign-up Box
Stone and Glass
Glassblowing Artist in
Escondido
992 Website Visitor
32 New Email Subscribers
TalentEvolution.com
13. 7. Website
Sign-up in
Website Footer
Add a sign-up form to
your website.
If you put it in the footer
it will appear on all your
website pages.
TalentEvolution.com
14. 8. Share Your
Email on Social
Media
Share your email as a
social media post on
Facebook, Linkedin or
Twitter. Turn that post
into an ad and watch
your email list grow.
TalentEvolution.com
15. 9. Use Wisestamp
Use the Constant
Contact Marketplace to
find apps that integrate
with your sign-up form.
Wisestamp.com
TalentEvolution.com
16. Bonus Tip
Use Text to Join
Collect emails using Text
to Join.
Try it Right Now!
TalentEvolution.com
17. Thank You!
Submit Your Questions
on Twitter
@talentevolution
and
use hashtag
#EmailMarketing
TalentEvolution.com