We are THE CO., an integrated, full service advertising agency based in India. We are a team of advertising and marketing professionals who have worked on leading national and international brands across various industries.

2. WHO ARE WE?
THE CO. was established in 2011 by S.A. Menon, the then creative head of Mudra
Ahmedabad, along with Akrita Shrivastava, a creative writer at Mudra Ahmedabad and
Arnav Kumar, a freelance filmmaker and an NID alumnus.
In a short span of four years, THE CO. has acquired an impressive clientele consisting
of some of Gujarat’s biggest brands. In the past one year alone, we have been
instrumental in the launch 5 national brands.
We are a team of seasoned professionals from leading national and multinational
agencies with rich experience across disciplines like advertising, marketing, digital, design
and filmmaking.
THE CO. combines experience and expertise to offer integrated marketing and brand-
building solutions.

3. WHAT CAN YOU EXPECT FROM US?
As an integrated marketing and communication company, THE CO. offers a
comprehensive repertoire of specialized services:
Strategic Planning
Creative Services
Film Production
Design

4. ALLIED SERVICES
Digital marketing
Photography
Consultation
Film and celebrity engagement
Celebrity endorsement

5. HOW DO WE WORK?
We build brands, we build loyalty, we build faith; most importantly we build relationships
between clients and their customers, between products and people. How do we do this?
We start by asking questions. What does the client need from us? What does his customer
need from him? Why do people think the way they do? We question our questions. We
even questions their answers.
It's our way of getting to know our clients and their clients. Getting to know them so well,
that we become them.
We translate curiosity, insight, instinct, reason and common sense into strategic creative
solutions that entertain, inform, remind and change the way people think and do things.

6. WHO ARE YOU IN THE COMPANY OF?
Advertising and marketing professionals who have worked with leading multinational,
private sector and public sector companies, with experience across industries like FMCGs,
media and entertainment, consumer durables, hospitality and tourism, manufacturing and
engineering, cosmetics, banking, fashion, apparel, IT, telecom, personal care, real estate,
retail, pharmaceuticals, automotives, food and beverage, homes and interiors, healthcare
and finance.

7. S.A. MENON (CEO & CCO)
In a career spanning over 2 decades, S.A. has lent his marketing, strategic and creative
expertise to several multinational agencies including Lowe, Grey, DDB and Mudra as
creative head. At Grey Bangalore, S.A. was branch head and regional creative director,
South.
Over the years S.A. has been instrumental in launching and building some of India's
largest and most successful brands.
S.A. launched Lee Jeans in India and was instrumental in making it India’s no. 1 denim
brand 3 years in a row.
He is credited with the launch of several iconic brands including Britannia Milk and
Cheese, ITC Ashirwad ready to eat products, Kitchens Of India as well as Actilife from
Zydus Cadila, India’s very first mobiles services Usha Martin Telecom and Modi Telstra as
well as SBI credit cards.
He led the team on the highly successful Hungry Kya campaign for Dominos.
S.A. has won several national and international awards for his work.

8. BRANDS WORKED ON:
He has worked across brands including Bajaj Auto, Bajaj Electricals, HLL, Park Avenue,
Kamasutra Condoms, SBI Corporate, Siemens, Castrol, Philips Televisions, ITC
Cigarettes, Shaw Wallace, ICI Dulux Paints, Modi Telstra, Mobile Net Services, Exide
Batteries, Tata Steel Cement, Wockhardt Hospital, Sterling Hospitals, Park Hotels, Usha
Martin Telecom, BJP, Apollo Tyres, Caltex, Indian Airlines, Dainik Jagran, Business
Today, General Motors, Glaxo Smithkline Healthcare / Oral Care, SBI Cards, BSNL,
Domino’s Pizzas, Hindustan Times, Revlon, Oracle, Mars Pedigree Dog Food, Britannia
Dairy, Good Day, ITC Foods - Kitchens of India, Aashirvaad, Arvind brands – Lee,
Excalibur, Arrow, TTK healthcare , (EVA Deo, Eva Moisturiser), AV Thomas & Co.,
MICO (Blaupunkt), Biocon India Ltd., Madura Coats, HMT Limited, Wrigley India Pvt.
Ltd., Vijaya Bank, Paramount Cosmetics Ltd (Tips & Toes/ Shringar/Shilpa), Sara Lee,
Trianz, Manipal Education, 3M, Unibic, Titan, Archidply, Gujarat Tourism, Nirma Ltd.,
Elite foods Pvt. Ltd., Adani, Sintex Industries. Zydus Nutralite, Zydus Actilife, Divya
Bhaskar Corporation Ltd., Bhima Jewellers, CRY, Kerala Tourism, Cavin Care – Nyle
Shampoo, Indica Hair Dye. Sara Lee , Kiwi, Medimix, Livon, Itchguard, Dermicool,
Krack, Borosoft, Nilons, Forever Jewellery, Wagh Bakri Tea & Vadilal Ice Creams.

9. ARNAV KUMAR (COO)
An NID graduate and a film maker, Arnav has over a decade’s experience with various
production houses and agencies such as the Moving Pixels Company, Vama
Communications, Grey worldwide and Mudra. He has worked on formats such as
documentaries, corporate films, multi-screen fiction, ad films, etc. He has also worked as a
visiting faculty at MICA, DAIICT and NID.
Brands worked on:
Gujarat State Petroleum Corporation, Gujarat Industrial Development Corporation,
CERC, Forever Jewellery, Su-raj Diamonds, Matrix Telecom Solutions, 108 Emergency,
House Of Aman, Entrepreneurship Development Institute, Troikaa Pharmaceuticals,
Valen’s Health Care, Government Of Gujarat, Anmol Builders, Blue Buddha, BJP,
Carbon Fine Jewellery, Arvind Ltd., Corona Remedies Pvt. Ltd., Wagh Bakri Tea and
Vadilal Ice Creams.

10. AKRITA SHRIVASTAVA (ECD & CREATIVE STRATEGIST)
A gold medallist in advertising and corporate communications, Akrita began her career
with Mudra advertising and has garnered a rich experience across categories including
food and beverage, fashion and lifestyle, automotive, FMCG, beauty and healthcare, real
estate, jewellery, furnishing and furniture, electronics and IT. In a short span of just 7
years she has proven her mettle and expertise as a creative director and account planner.
Brands worked on:
Nirlife, Safal, Bsafal, Zydus Wellness- Nutralite, Actilife, Erstwhile Paras Pharma- Moov,
Livon, Itchguard, Dermicool, Krack, Borosoft, Gujarat Tourism, Yo Bykes, Vinsura
Winery Pvt. Ltd., Elite Foods Pvt. Ltd., Adani, Sintex Industries, Halonix, Ramdev Food
Products Pvt. Ltd., Divya Bhaskar Corporation Ltd. Nilons, Symphony, Cera, TGB,
Sterling Hospitals, Okaya Batteries, Bharat Forge, Dudhsagar Dairy, Royale Touche -
Luxury Laminates, Vitrified Tiles, Aluminium Extrusions, Forever Jewellery, Carbon Fine
Jewellery, Saffron Traders, Blue Buddha, A.K . Zaveri, Anmol Builders, EG Lifestyle,
Shivalik Builders, Valen’s Healthcare, Troikaa Pharmaceuticals, Su-raj Group, Wagh Bakri
Tea and Vadilal Ice Creams, Pure Temptation Chocolates, Malayala Manorama.

11. CLIENTS
• VADILAL ICE CREAMS
• ADJAVIS VENTURE LIMITED
– LAYER’R SHOT
– LAYER’R WOTTAGIRL
– LAYER’R SHOT ABSOLUTE
– LAYER’R WOTTAGIRL CLASSIC
• VIACOM 18 – COLORS GUJARATI
• PURE TEMPTATION CHOCOLATES
• STERLING HOSPITALS
• N.K. PROTEINS LIMITED
• WAGH BAKRI TEA GROUP
• ARVIND AGRIBUSINESS
• FOREVER JEWELLERY

12. CLIENTS
• CARBON FINE JEWELLERY
• GEMESIS
• SHIVALIK PROJECTS
• A.K ZAVERI
• RANJIT
• EG LIFESTYLE
• CORONA REMEDIES
• DEEPKALA SILK HERITAGE
• TROIKAA PHARMACEUTICALS LIMITED
• ROYALE TOUCHE LAMINATES
• SAFFRON LIFESTYLE

13. THE CO. WORK

14. LAYER’R

19. VADILAL ICE CREAMS

22. VADILAL 2014 CALENDER
A CALENDAR FEATURING THE WINNERS OF
VADILAL’S FREEZE THE MOMENT CONTEST

29. VADILAL 2015 CALENDER

31. SAFAL CONSTRUCTION PVT. LT.D.

34. TIRUPATI OILS RANGE

38. PURE TEMPTATION CHOCOLATES

40. FOREVER JEWELLERY

46. ROYALE TOUCHE
LUXURY LAMINATES

49. A.K.ZAVERI JEWELLERY

54. DEEPKALA SILK HERITAGE

57. MINDGLOW CLINIC

63. LANDMARK AUTO
(Internal Branding)

64. INTERNAL SIGNAGE

65. POSTERS TREATED LIKE SIGNAGE

66. MOUSEPAD

67. BLOOMZBURY CAFE
(Internal Branding)

68. TABLE MATS

73. EG LIFESTYLE
CLOTHING LABLE
(Visiting Card Design)

75. FILMS AT: https://www.youtube.com/user/THECOINTEGRATED

76. THANK YOU