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Attention™
ATTENTION GROUP
› Over 39 years of experience in design and
production
› International clientele
› Extensive portfolio
OUR VALUES
› International standards
rooted in Danish design
› Knowledge about the local
market
› Competitive pricing
ATTENTION DESIGN
Adelgade 15, 3
1304 Copenhagen K
Denmark
+45 31 31 00 33
info@attdesign.dk
ATTENTION ENGINEERING
Adelgade 15, 3
1304 Copenhagen K
Denmark
+45 31 31 00 33
info@attdesign.dk
ATTENTION PRODUCTION
Vedelsgade 7
4180 Sorø
Denmark
+45 70 23 15 19
info@attdesign.dk
ATTENTION VIETNAM
3rd
Flr. GB Land Bldg
55 Truong Dinh St., District 3, HCMC
Vietnam
+84 8 3930 0686
info@attdesign.vn
A.P. MØller / Advokatfirmaet FØlsgaard / Advokatfirmaet Plesner og LunØe / Advokatfirmaet Vestagervej / Aerospace / Alfa Laval Separation / Amoi / Art Form /
Asah-Medico / Assa Abloy / B&H el-artiklar / BØrma / Bantex / Baron Boltens Gaard / Basta / Bea / Besam AB / Birka Cruises / Bilka / Bornholmstrafikken / Bruel & Kjær
BRIO / Broem / Budde-Schou og Co / Caltronic / Carlsberg / Chris-Wine / Cimbrta / Cisco / CMA Software / Coloplast / Com Travel / Copenhagen Eyes / Crimp / Cubic
Transportation System / Danish Center / Danmarks Tekniske HØjskole / Dansk Data Elektronik / Danyard / DDE / De Danska Slagterler / Delta / Delta Lys & Optik / Denka
Lift / omiciDGT Volmatic / DIT International / Domicilla Gruppen / Dronningburg Industries / DSØ / DSB / Du Pont de Nemours / East Solution / EDVI / Elcold /
Electromatic / Elworks / Encotec / Epoke / Erhvervsregistret / Eudevi / Falck / FC Gruppen / Fendt / FL Schmidt / Flex Dental / Forskningssekretariatet / Forus / Fuji /
Furuno / Gambro A/S / Georg Fischer Disca / Gernl / Glunz & Jensen Intl / GMF / GN Nettest / GN Resound / Gourmet Coffee / Gram Commercial / Grundfos / Guldager /
Gram / Haier / Hanherred / Hardi International / HC Huset | Nyhavn / Hi press Novenco / Hitec / Hitec Vision / Hoffman / Holten Laminair / House of Prince /
Howaldtswerke Deutsche Werft / Hvldtved Larsen A/S / Ideal Standard / Intra Juvel / ISS Clorius / ISS Securitas / JØrgen Kruger / J.Lauritzen / Jabra / Jado BØrma / JAI /
Jakobsen / Jakobsson / Janssons Eftf. / Kompan / Kongskilde Industries / Kosan Crisplant / Kruger Elektrolyse / KTAS / Kunsthalien / Kverneland / Löwener / Laser Interface
/ Lattec / LB Systemer / LH Agro / Lyfta / Lyskær / Maersk Data / Maersk Drilling / Maersk Medical / Marinedesign / Massy Fergusson / Migatronic / Ministry of Economy
and Business Affairs / Motorola / NaturBornholm / Naturcenter Fosdalsgård / Necta Vending / Nifisk-Advance / NKT / Nokia / Nopa / Novo Nordisk / NTP / OBH Nordica
/ Odim Hitec / Oritron / Oticon / Pallas Informatik / Panda Stål / PBI Electronic / Perstorp AB / Polystan / Post Danmark / Progress / Qvortrup Medical / Rastronics / RE
Instruments / Reflex Promotion / Remy Danmark / Sany / SAS / Scandinavian Light / Scandlines / ScanMedico / SDS Bank Ltd / Semco / SFK Meat Processing / Skaarup &
Jespersen / Skandinavisk Tobakskompagni / Scloid Echberg / Skodisborg Sundhedscenter / Sonofon / Sons Terminalborde / SP Radio / SR Electronics / Stenestams
Industries / StenhØj / Taarup / Tetrapak AB / Thürmer / Thermoform / Thrane & Thrane / Tinder / Trace Company / Unomedical / Velfac A/S / VELUX / Vestfrost / Vilhelm
Lauritzen / Vingcard / VIR A/S / Visiworld / Water Living / Welfair Int. / Widex / Window Master / Wittenborg / Wodschow / ZOO / ZTE / Ødegaard & Danneskloid-SamsØe
/ Øresundstrafikken / Ørskow & Co
Our International Clients
ACB / Agtex 28 / Art Glass / Asia Food / BankInvest / Beer Lao / BV Pharma / Cai Mep International Terminals / Centria Golf Resort
Chan Thuan Thanh Plastic / Dai A Bank / D.A.N. Jewelry / Danish Embassy / DearMar / Dien Quang / Do Thanh Pharma - SPM
East Saigon / Emborg / Gamuda Land / Ha Long Brewery / Ha Long Canfoco / Halida Beer / Henkel / Hong Phat Real Estate
Hop Tri Agrochemicals / Hue Brewery / ICP / IMV / Intresco / Kido / Kronenbourg Vietnam Ltd / Masan / Meiji / MobiFone /
My Hao / Nam Chau A / NutiFood / Philip Morris Vietnam / Pitco Petrolimex / Power Company / PV Oil / Rong Viet Securities /
Sacomreal / Saroma / Seaspimex / Tafico / Tan Hiep Phat / Tan Tan / Thai Thinh Capital / Thanh Binh Consulting /
Tin Nghia Corporation / Tradewind Asia / Trung Nguyen Coffee / Tuong An Cooking Oil / United Pharma / Unza Vietnam
VietFund Management / Vinamilk / Yen Viet
Our Local Clients
Our design thinking.
1 / UNDERSTAND
4 / IDEATE
2 / OBSERVE
5 / TEST & ITERATE
3 / DEFINE
6 / IMPLEMENT
1
Our work process.
CORPORATE IDENTITY
DEVELOPMENT
PACKAGING DESIGN
BRAND IMPLEMENTATION
INDUSTRIAL DESIGN
BRANDED SPACE PRINT DESIGN
Our expertise.
PACKAGING DESIGN
We started bydevelopingthe brand logofirst so
that it communicates the brand’s key message.
We incorporated the splash of milk in the logo
to create the imagery of nurture and care. The
master layout we developed emphasizes on
achieving a fresh and natural image.
BRAND IDENTITY
PACKAGING DESIGNDielac
Milk
CHALLENGE SOLUTION
•	 To create a brand identity system that can
be easily adapted to different variants
•	 To communicate the message “precious
nutrition from mother’s love”
The different variants of Dielac Milk using the
same master layout that we developed.
DIELAC VARIANTS
We developed a unique and distinctive
packaging design that was unlike any other
product in the milk category. We used a bold
and high contrast color palette that created
impact on the supermarket shelves.
BRAND IDENTITY
PACKAGING DESIGN
CHARACTER DESIGN
GrowPLUS+
Milk
CHALLENGE SOLUTION
•	 To create a brand identity with maximum
impact
•	 To create a layoutthat will connect withthe
rural target market and parents of children
with nutritional deficiencies
Our main design utilized a blue and yellow color
scheme.The brand logooccupied mostofthe layout
space and helped maximize its exposure. We also
developed a character to help personify the brand.
MAIN DESIGN
Shown are the different stages of development of
the GrowPLUS+ character. We wanted to show
characteristics in the boy that the target users will
aspire to achieve.
CHARACTER DESIGN
The visual strategy of the packaging shares
some similarities withthe competitors sothat a
sense offamiliarity is associated with the newly
launched brand. Differentiation is achieved
through the bright color palette and dynamic
layout of the packaging.
BRAND IDENTITY
PACKAGING DESIGN
MASTER LAYOUT DEVELOPMENT
Ngu Coc Dinh
Duong Cereal
CHALLENGE SOLUTION
•	 To capture the energy and vibrancy in a
breakfast cereal product
•	 To create differentiation from the
competitors
This is the adaptation fo the main design for the
Beauty variant.
MAIN DESIGN ADAPTATION
We achieved the premium visual positioning by
giving the packaging a more analogous color
scheme mixedwith metallic gold highlights.The
correct mix of colors is vital in order to keep
the packaging young to connect with its target
audience.
BRAND LOGO DESIGN
CHARACTER DESIGN
PACKAGING DESIGN
Nuvita Grow
Milk
CHALLENGE SOLUTION
•	 To use the existing brand identity of the
Nuvita brand and develop it into a more
premium line of products called Nuvita
Grow
We adapted the main design for the Tetrapak
packaging into the 400g and 900g can variants.
MAIN DESIGN ADAPTATION
We created packaging designs with elements
that connected with the female target market.
We used elements that evoked femininity --
caring hands and curved lines. We wanted the
packaging design to show a product that is
natural and organic.
BRAND IDENTITY
PACKAGING DESIGNSua Dau Nanh
Soya Milk
CHALLENGE SOLUTION
•	 To create a new packaging design for soya
milk for women
We developed additional concepts that utilized
curved shapes to communicate femininity and
to connect with the target market. We used soft
pastel colors to make the packaging look more
organic and natural.
ADDITIONAL DESIGN
We developed a master layout that maximized
the Spivital branding and lessened the number
of elements on the layout. The design style and
color palette highlights the pure and natural
source of the product.
BRAND IDENTITY
PACKAGING DESIGN
MASTER LAYOUT DEVELOPMENT
Spivital Spirulina
Supplement
CHALLENGE SOLUTION
•	 To refresh the brand identity of Spivital that
best communicates the organic nature and
effectiveness of their product
•	 To create a master layout that is easy to
adapt to the different variants
•	 Tocreateanewidentitythatwilldifferentiate
Yen Viet from its competitors
•	 To build a brand imagethat will create more
trust in the Yen Viet brand
We developed a packaging design that drew
inspiration from Imperial Vietnam. The ornate
background and textures applied to the label
helped achieve a more premium look.
BRAND IDENTITY
PACKAGING DESIGNYen Viet Bird’s
Nest
CHALLENGE SOLUTION
A giftset box was designed especially for theTet
holidays. We designed the box so that it looked
larger than the competitors while at the same
time keeping the production costs low.
TET GIFTSET
We developed a different design style for their
packaged raw bird’s nest. We designed it so
that the customers feel the luxuriousness of the
packaging as they open it and therefore help
increase the perceived value of the product.
PREMIUM PACKAGING
We developed a different design style for their
packaged bird’s nest. We designed it so that the
customersfeelthe luxuriousnessofthe packaging
as they open it and therefore help increase the
perceived value of the product.
PREMIUM PACKAGING
We developed the bottle design for Romano
shampoo with a silhouette that resembles the
V-shape of a muscular man. The bottle design
also incorporated sporty details and ergonomic
features.
PACKAGING DESIGN
CONTAINER DESIGNRomano
Shampoo
CHALLENGE SOLUTION
•	 To design a shampoo container bottle that
communicatedthestrengthandmasculinity
of the Romano brand
We wanted to continue the tapered look of the
original bottle but atthe sametime making it look
more premium and sophisticated. We minimized
the cap height in order to maximize the label area.
BOTTLE DESIGN REFRESH
We used city imagery to achieve the urban
look for the packaging. The client also wanted
to achieve a very masculine and scientific look
so we designed the brand logo and the formula
icon to answer these needs.
BRAND IDENTITY REFRESH
PACKAGING DESIGNDr. Men
Shampoo
CHALLENGE SOLUTION
•	 TodesignalabelforDr.MenShampooforthe
fast-paced lifeofyoung urban professionals
Attention Vietnam designed a more elegant
looking packaging for Eversoft White to match
its premium positioning. The design puts
focus on the pearl element of the product
and immediately communicates the product’s
benefits, high quality and natural ingredients.
PACKAGING DESIGN
Eversoft
Whitening
CHALLENGE SOLUTION
•	 To create a design that will cater to urban
women and emphasize the pearl element
of the product
We developed variant labels and color schemes
that put less focus on the old bottle shape. We
alsodesignedthe new cap sothat it helps create
a new silhouette for the old bottle.
PACKAGING DESIGN
CAP DESIGNCoast
Deodorant
CHALLENGE SOLUTION
•	 To create a cap design and label design to
help refresh the oldCoast deodorant bottle
We develop a label and packaging design
system that would appeal to this young and
fashion-conscious market through the use of
a very graphic art and pop culture design style
and a very bright color scheme that appeals to
the young girls.
BRAND IDENTITY
PACKAGING DESIGNFantasy
Perfume
CHALLENGE SOLUTION
•	 To create a packaging design that will cater
to Vietnamese teenage girls
We developed a brand identity that utilized
the elephant imagery to help connect the new
packaging with the previous one. To make the
packaging look more established, we designed
the master layout to look like a coat of arms
with a predominantly gold color palette.
BRAND IDENTITY
PACKAGING DESIGNHalida
Beer
CHALLENGE SOLUTION
•	 To refresh the Halida brand and create a
more memorable brand identity
The new design for the export bottle borrows
from historical and traditional cues of the
Carlsberg brand name and symbol.
PACKAGING DESIGN
Carlsberg
Beer
CHALLENGE SOLUTION
•	 To design a new export bottle shape that
references the long history of the Carlsberg
brand
We developed a packaging design that looked
like it was a canister of icy water. We wanted
the layout to look as minimalistic as possible
to help create the look of purity. The variant
flavour image adds a splash of color contrast
to help keep the packaging interesting.
BRAND IDENTITY
PACKAGING DESIGNLasegar Cooling
Water
CHALLENGE SOLUTION
•	 To create a packagingdesignfor atraditional
medicinal concoctionthattalksto ayounger
target market
•	 To emphasize the purity of the product
We developed an ice cream container with a
windowed lid so that customers can see the
product inside.
PACKAGING DESIGN
CONTAINER DESIGN
FOOD STYLING
Merino
Ice Cream
CHALLENGE SOLUTION
•	 To create a packaging design for Merino Ice
Creamthatwillsetitapartfromthestandard
container designs of its competitors
BRAND IDENTITY
PACKAGING DESIGNJuicie
Orange Drink
BRAND IDENTITY
PACKAGING DESIGNO°
Green Tea
BRAND IDENTITY
PACKAGING DESIGNYomilk
Yogurt Milk
PACKAGING DESIGN
Unif
Mi Vua Bep
Werevampedthepreviousminimalistpackaging
design of Cafe Moment and gave it a more
traditional master layout design. This new
design connected morewiththe consumers and
helped increase the brand awareness.
BRAND IDENTITY
PACKAGING DESIGNCafé
Moment
CHALLENGE SOLUTION
•	 To create a new brand identity for Cafe
Moment that will be more appealing to the
Vietnamese market
The main design adapted to the can, pouch and
sachet product lines.
CAFE MOMENT RANGE
PACKAGING DESIGN SYSTEM
BRAND IDENTITY
PACKAGING DESIGNDielac
Milk
Our master layout was adapted to the various sub-
brands of the Dielac product range.
DIELAC VARIANTS
Adaptation of the Dielac brand identity to shelf
talkers, carton boxes and standees.
DIELAC POSM
PACKAGING DESIGN ADAPTATION
KRONENBOURG
1664
We developed the main design into secondary
packaging such as carton boxesfor beer cans and
six-pack boxes.
MAIN DESIGN ADAPTATION
We adapted the main design to secondary carton
box packaging for the bottles.
MAIN DESIGN ADAPTATION
Implementation of the brand identity to the
beer cases.
MAIN DESIGN ADAPTATION
BRAND IDENTITY
PACKAGING DESIGNHalida
Beer







We developed the brand identity into bottle
labels for the body, neck and cap.
MAIN DESIGN ADAPTATION
Elephant with Barley LOGO CMYK
GOLD: CMYK: 00-20-50-30 or PANTONE 874 C
(NB: Similar to Stella Artois Gold)
BLACK: Process BLACK or PANTONE BLACK
GREY: CMYK 60-45-45-00 or PANTONE 326-4
LOGO CMYK:DARK BACKGROUND
GOLD: CMYK: 00-20-50-30 or PANTONE 874 C
(NB: Similar to Stella Artois Gold)
BLACK: Process BLACK or PANTONE BLACK
GREY: CMYK 60-45-45-00 or PANTONE 326-4
Detail of the Halida brand identity that was
adapted to the different packaging.
BRAND IDENTITY DETAIL
HORIZONTAL BANNER - SOLID BACKGROUND
Pantone 7405 C
Pantone 1795 C
Pantone 874 C
Pantone Black C
6.000
6.000
5.000
4.000
3.000
1.2001.000
1.000
1.000
800
The brand identity was also developed for POSM
items such as shop signages and carton boxes.
MAIN DESIGN ADAPTATION
BRAND IDENTITY
PACKAGING DESIGNCafé
Moment
The Cafe Moment main design was adapted for the
different 3-in-1 variants.
3-IN-1 VARIANT ADAPTATION
Designdevelopmentforthe sachet, sachet stick, box
and carton boxes.
3-IN-1 VARIANT ADAPTATION
We adaptedtheCafe Moment brand identityforthe
Moment Hot Chocolate export variant.
EXPORT VARIANT
We adaptedtheCafe Moment brand identityforthe
Moment Hot Chocolate export variant.
EXPORT VARIANT
We adaptedtheCafe Moment brand identityforthe
Moment Hot Chocolate export variant.
EXPORT VARIANT
INDUSTRIAL DESIGN
We developed a specific design style based on
Marlboro’s key visuals for the year. The visual
styling for each item all had something in
common to make them look consistent.
POINT-OF-SALE DESIGN
INDUSTRIAL DESIGNMarlboro
Vietnam
CHALLENGE SOLUTION
•	 To create a point-of-sale materials system
that showed the Marlboro look without
showing the branding
Checkout counter design that incorporated
storage and product display. This was installed in
the checkout aisles of LotteMart.
CHECKOUT COUNTER
We developed an endcap shelf design that
incorporated both storage and product display.
The key visual display is central in the design and
made sure that Marlboro’s key visual exposure
was maximized.
ENDCAP SHELF
Cutaway view of the endcap shelf showing the
slanted shelving system that maximizes the
storage space.
ENDCAP SHELF
Designdevelopmentforastorageanddisplayunit
that can be installed into existing supermarket
shelving. This design shares similar elements
with the checkout counter and helps create a
consistent look throughout the different POSM
units.
SUPERMARKET SHELF
We developed a free-standing product display and
cigarettedispenserthatwas installed in convenience
stores all around Ho Chi Minh City.
UNIFLEX DISPLAY
We developed design proposals that improved
the usability of pushcarts and provided more
convenience for the pushcart owners. We also
incorporated indirect Marlboro branding in the
design.
PUSHCART DESIGN
WedevelopedthespecialcharacterintheBorma
name into the actual shape of the exhibition
booth. This created association and sparked
interest among the exhibition participants
especially when they see discovered the
connection between the shapes themselves.
EXHIBITION BOOTH DESIGN
INDUSTRIAL DESIGNBørma
Exhibition Booth
CHALLENGE SOLUTION
•	 To design an exhibition booth for Borma
that maximized brand exposure.
We utilized the ACB blue as our main color
for the ATM booths. We also incorporated
a signature shape for the awnings as well as
adding features within the booth for more
convenience to customers.
BRAND IMPLEMENTATION
INDUSTRIAL DESIGNACB
ATM Booth
CHALLENGE SOLUTION
•	 To develop a new design for ACB ATM
Booths that will make them more visible
in the streets as well as helping build the
ACB brand
SINGLE BOOTH
TRIPLE ATTACHED
ATM KIOSK
Thank you for your
For more of our work visit us at
www.attdesign.vn

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Attention Vietnam Packaging Design Credentials

  • 1.
  • 2. Your big brand ideas deserve a dose of Attention™
  • 3. ATTENTION GROUP › Over 39 years of experience in design and production › International clientele › Extensive portfolio OUR VALUES › International standards rooted in Danish design › Knowledge about the local market › Competitive pricing
  • 4. ATTENTION DESIGN Adelgade 15, 3 1304 Copenhagen K Denmark +45 31 31 00 33 info@attdesign.dk ATTENTION ENGINEERING Adelgade 15, 3 1304 Copenhagen K Denmark +45 31 31 00 33 info@attdesign.dk ATTENTION PRODUCTION Vedelsgade 7 4180 Sorø Denmark +45 70 23 15 19 info@attdesign.dk ATTENTION VIETNAM 3rd Flr. GB Land Bldg 55 Truong Dinh St., District 3, HCMC Vietnam +84 8 3930 0686 info@attdesign.vn
  • 5. A.P. MØller / Advokatfirmaet FØlsgaard / Advokatfirmaet Plesner og LunØe / Advokatfirmaet Vestagervej / Aerospace / Alfa Laval Separation / Amoi / Art Form / Asah-Medico / Assa Abloy / B&H el-artiklar / BØrma / Bantex / Baron Boltens Gaard / Basta / Bea / Besam AB / Birka Cruises / Bilka / Bornholmstrafikken / Bruel & Kjær BRIO / Broem / Budde-Schou og Co / Caltronic / Carlsberg / Chris-Wine / Cimbrta / Cisco / CMA Software / Coloplast / Com Travel / Copenhagen Eyes / Crimp / Cubic Transportation System / Danish Center / Danmarks Tekniske HØjskole / Dansk Data Elektronik / Danyard / DDE / De Danska Slagterler / Delta / Delta Lys & Optik / Denka Lift / omiciDGT Volmatic / DIT International / Domicilla Gruppen / Dronningburg Industries / DSØ / DSB / Du Pont de Nemours / East Solution / EDVI / Elcold / Electromatic / Elworks / Encotec / Epoke / Erhvervsregistret / Eudevi / Falck / FC Gruppen / Fendt / FL Schmidt / Flex Dental / Forskningssekretariatet / Forus / Fuji / Furuno / Gambro A/S / Georg Fischer Disca / Gernl / Glunz & Jensen Intl / GMF / GN Nettest / GN Resound / Gourmet Coffee / Gram Commercial / Grundfos / Guldager / Gram / Haier / Hanherred / Hardi International / HC Huset | Nyhavn / Hi press Novenco / Hitec / Hitec Vision / Hoffman / Holten Laminair / House of Prince / Howaldtswerke Deutsche Werft / Hvldtved Larsen A/S / Ideal Standard / Intra Juvel / ISS Clorius / ISS Securitas / JØrgen Kruger / J.Lauritzen / Jabra / Jado BØrma / JAI / Jakobsen / Jakobsson / Janssons Eftf. / Kompan / Kongskilde Industries / Kosan Crisplant / Kruger Elektrolyse / KTAS / Kunsthalien / Kverneland / Löwener / Laser Interface / Lattec / LB Systemer / LH Agro / Lyfta / Lyskær / Maersk Data / Maersk Drilling / Maersk Medical / Marinedesign / Massy Fergusson / Migatronic / Ministry of Economy and Business Affairs / Motorola / NaturBornholm / Naturcenter Fosdalsgård / Necta Vending / Nifisk-Advance / NKT / Nokia / Nopa / Novo Nordisk / NTP / OBH Nordica / Odim Hitec / Oritron / Oticon / Pallas Informatik / Panda Stål / PBI Electronic / Perstorp AB / Polystan / Post Danmark / Progress / Qvortrup Medical / Rastronics / RE Instruments / Reflex Promotion / Remy Danmark / Sany / SAS / Scandinavian Light / Scandlines / ScanMedico / SDS Bank Ltd / Semco / SFK Meat Processing / Skaarup & Jespersen / Skandinavisk Tobakskompagni / Scloid Echberg / Skodisborg Sundhedscenter / Sonofon / Sons Terminalborde / SP Radio / SR Electronics / Stenestams Industries / StenhØj / Taarup / Tetrapak AB / Thürmer / Thermoform / Thrane & Thrane / Tinder / Trace Company / Unomedical / Velfac A/S / VELUX / Vestfrost / Vilhelm Lauritzen / Vingcard / VIR A/S / Visiworld / Water Living / Welfair Int. / Widex / Window Master / Wittenborg / Wodschow / ZOO / ZTE / Ødegaard & Danneskloid-SamsØe / Øresundstrafikken / Ørskow & Co Our International Clients
  • 6. ACB / Agtex 28 / Art Glass / Asia Food / BankInvest / Beer Lao / BV Pharma / Cai Mep International Terminals / Centria Golf Resort Chan Thuan Thanh Plastic / Dai A Bank / D.A.N. Jewelry / Danish Embassy / DearMar / Dien Quang / Do Thanh Pharma - SPM East Saigon / Emborg / Gamuda Land / Ha Long Brewery / Ha Long Canfoco / Halida Beer / Henkel / Hong Phat Real Estate Hop Tri Agrochemicals / Hue Brewery / ICP / IMV / Intresco / Kido / Kronenbourg Vietnam Ltd / Masan / Meiji / MobiFone / My Hao / Nam Chau A / NutiFood / Philip Morris Vietnam / Pitco Petrolimex / Power Company / PV Oil / Rong Viet Securities / Sacomreal / Saroma / Seaspimex / Tafico / Tan Hiep Phat / Tan Tan / Thai Thinh Capital / Thanh Binh Consulting / Tin Nghia Corporation / Tradewind Asia / Trung Nguyen Coffee / Tuong An Cooking Oil / United Pharma / Unza Vietnam VietFund Management / Vinamilk / Yen Viet Our Local Clients
  • 7. Our design thinking. 1 / UNDERSTAND 4 / IDEATE 2 / OBSERVE 5 / TEST & ITERATE 3 / DEFINE 6 / IMPLEMENT
  • 9. CORPORATE IDENTITY DEVELOPMENT PACKAGING DESIGN BRAND IMPLEMENTATION INDUSTRIAL DESIGN BRANDED SPACE PRINT DESIGN Our expertise.
  • 11. We started bydevelopingthe brand logofirst so that it communicates the brand’s key message. We incorporated the splash of milk in the logo to create the imagery of nurture and care. The master layout we developed emphasizes on achieving a fresh and natural image. BRAND IDENTITY PACKAGING DESIGNDielac Milk CHALLENGE SOLUTION • To create a brand identity system that can be easily adapted to different variants • To communicate the message “precious nutrition from mother’s love”
  • 12. The different variants of Dielac Milk using the same master layout that we developed. DIELAC VARIANTS
  • 13. We developed a unique and distinctive packaging design that was unlike any other product in the milk category. We used a bold and high contrast color palette that created impact on the supermarket shelves. BRAND IDENTITY PACKAGING DESIGN CHARACTER DESIGN GrowPLUS+ Milk CHALLENGE SOLUTION • To create a brand identity with maximum impact • To create a layoutthat will connect withthe rural target market and parents of children with nutritional deficiencies
  • 14. Our main design utilized a blue and yellow color scheme.The brand logooccupied mostofthe layout space and helped maximize its exposure. We also developed a character to help personify the brand. MAIN DESIGN
  • 15. Shown are the different stages of development of the GrowPLUS+ character. We wanted to show characteristics in the boy that the target users will aspire to achieve. CHARACTER DESIGN
  • 16. The visual strategy of the packaging shares some similarities withthe competitors sothat a sense offamiliarity is associated with the newly launched brand. Differentiation is achieved through the bright color palette and dynamic layout of the packaging. BRAND IDENTITY PACKAGING DESIGN MASTER LAYOUT DEVELOPMENT Ngu Coc Dinh Duong Cereal CHALLENGE SOLUTION • To capture the energy and vibrancy in a breakfast cereal product • To create differentiation from the competitors
  • 17. This is the adaptation fo the main design for the Beauty variant. MAIN DESIGN ADAPTATION
  • 18. We achieved the premium visual positioning by giving the packaging a more analogous color scheme mixedwith metallic gold highlights.The correct mix of colors is vital in order to keep the packaging young to connect with its target audience. BRAND LOGO DESIGN CHARACTER DESIGN PACKAGING DESIGN Nuvita Grow Milk CHALLENGE SOLUTION • To use the existing brand identity of the Nuvita brand and develop it into a more premium line of products called Nuvita Grow
  • 19. We adapted the main design for the Tetrapak packaging into the 400g and 900g can variants. MAIN DESIGN ADAPTATION
  • 20. We created packaging designs with elements that connected with the female target market. We used elements that evoked femininity -- caring hands and curved lines. We wanted the packaging design to show a product that is natural and organic. BRAND IDENTITY PACKAGING DESIGNSua Dau Nanh Soya Milk CHALLENGE SOLUTION • To create a new packaging design for soya milk for women
  • 21. We developed additional concepts that utilized curved shapes to communicate femininity and to connect with the target market. We used soft pastel colors to make the packaging look more organic and natural. ADDITIONAL DESIGN
  • 22. We developed a master layout that maximized the Spivital branding and lessened the number of elements on the layout. The design style and color palette highlights the pure and natural source of the product. BRAND IDENTITY PACKAGING DESIGN MASTER LAYOUT DEVELOPMENT Spivital Spirulina Supplement CHALLENGE SOLUTION • To refresh the brand identity of Spivital that best communicates the organic nature and effectiveness of their product • To create a master layout that is easy to adapt to the different variants
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  • 26. • Tocreateanewidentitythatwilldifferentiate Yen Viet from its competitors • To build a brand imagethat will create more trust in the Yen Viet brand We developed a packaging design that drew inspiration from Imperial Vietnam. The ornate background and textures applied to the label helped achieve a more premium look. BRAND IDENTITY PACKAGING DESIGNYen Viet Bird’s Nest CHALLENGE SOLUTION
  • 27. A giftset box was designed especially for theTet holidays. We designed the box so that it looked larger than the competitors while at the same time keeping the production costs low. TET GIFTSET
  • 28. We developed a different design style for their packaged raw bird’s nest. We designed it so that the customers feel the luxuriousness of the packaging as they open it and therefore help increase the perceived value of the product. PREMIUM PACKAGING
  • 29. We developed a different design style for their packaged bird’s nest. We designed it so that the customersfeelthe luxuriousnessofthe packaging as they open it and therefore help increase the perceived value of the product. PREMIUM PACKAGING
  • 30. We developed the bottle design for Romano shampoo with a silhouette that resembles the V-shape of a muscular man. The bottle design also incorporated sporty details and ergonomic features. PACKAGING DESIGN CONTAINER DESIGNRomano Shampoo CHALLENGE SOLUTION • To design a shampoo container bottle that communicatedthestrengthandmasculinity of the Romano brand
  • 31. We wanted to continue the tapered look of the original bottle but atthe sametime making it look more premium and sophisticated. We minimized the cap height in order to maximize the label area. BOTTLE DESIGN REFRESH
  • 32. We used city imagery to achieve the urban look for the packaging. The client also wanted to achieve a very masculine and scientific look so we designed the brand logo and the formula icon to answer these needs. BRAND IDENTITY REFRESH PACKAGING DESIGNDr. Men Shampoo CHALLENGE SOLUTION • TodesignalabelforDr.MenShampooforthe fast-paced lifeofyoung urban professionals
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  • 34. Attention Vietnam designed a more elegant looking packaging for Eversoft White to match its premium positioning. The design puts focus on the pearl element of the product and immediately communicates the product’s benefits, high quality and natural ingredients. PACKAGING DESIGN Eversoft Whitening CHALLENGE SOLUTION • To create a design that will cater to urban women and emphasize the pearl element of the product
  • 35. We developed variant labels and color schemes that put less focus on the old bottle shape. We alsodesignedthe new cap sothat it helps create a new silhouette for the old bottle. PACKAGING DESIGN CAP DESIGNCoast Deodorant CHALLENGE SOLUTION • To create a cap design and label design to help refresh the oldCoast deodorant bottle
  • 36. We develop a label and packaging design system that would appeal to this young and fashion-conscious market through the use of a very graphic art and pop culture design style and a very bright color scheme that appeals to the young girls. BRAND IDENTITY PACKAGING DESIGNFantasy Perfume CHALLENGE SOLUTION • To create a packaging design that will cater to Vietnamese teenage girls
  • 37. We developed a brand identity that utilized the elephant imagery to help connect the new packaging with the previous one. To make the packaging look more established, we designed the master layout to look like a coat of arms with a predominantly gold color palette. BRAND IDENTITY PACKAGING DESIGNHalida Beer CHALLENGE SOLUTION • To refresh the Halida brand and create a more memorable brand identity
  • 38. The new design for the export bottle borrows from historical and traditional cues of the Carlsberg brand name and symbol. PACKAGING DESIGN Carlsberg Beer CHALLENGE SOLUTION • To design a new export bottle shape that references the long history of the Carlsberg brand
  • 39. We developed a packaging design that looked like it was a canister of icy water. We wanted the layout to look as minimalistic as possible to help create the look of purity. The variant flavour image adds a splash of color contrast to help keep the packaging interesting. BRAND IDENTITY PACKAGING DESIGNLasegar Cooling Water CHALLENGE SOLUTION • To create a packagingdesignfor atraditional medicinal concoctionthattalksto ayounger target market • To emphasize the purity of the product
  • 40. We developed an ice cream container with a windowed lid so that customers can see the product inside. PACKAGING DESIGN CONTAINER DESIGN FOOD STYLING Merino Ice Cream CHALLENGE SOLUTION • To create a packaging design for Merino Ice Creamthatwillsetitapartfromthestandard container designs of its competitors
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  • 46. Werevampedthepreviousminimalistpackaging design of Cafe Moment and gave it a more traditional master layout design. This new design connected morewiththe consumers and helped increase the brand awareness. BRAND IDENTITY PACKAGING DESIGNCafé Moment CHALLENGE SOLUTION • To create a new brand identity for Cafe Moment that will be more appealing to the Vietnamese market
  • 47. The main design adapted to the can, pouch and sachet product lines. CAFE MOMENT RANGE
  • 50. Our master layout was adapted to the various sub- brands of the Dielac product range. DIELAC VARIANTS
  • 51. Adaptation of the Dielac brand identity to shelf talkers, carton boxes and standees. DIELAC POSM
  • 53. We developed the main design into secondary packaging such as carton boxesfor beer cans and six-pack boxes. MAIN DESIGN ADAPTATION
  • 54. We adapted the main design to secondary carton box packaging for the bottles. MAIN DESIGN ADAPTATION
  • 55. Implementation of the brand identity to the beer cases. MAIN DESIGN ADAPTATION
  • 58. Elephant with Barley LOGO CMYK GOLD: CMYK: 00-20-50-30 or PANTONE 874 C (NB: Similar to Stella Artois Gold) BLACK: Process BLACK or PANTONE BLACK GREY: CMYK 60-45-45-00 or PANTONE 326-4 LOGO CMYK:DARK BACKGROUND GOLD: CMYK: 00-20-50-30 or PANTONE 874 C (NB: Similar to Stella Artois Gold) BLACK: Process BLACK or PANTONE BLACK GREY: CMYK 60-45-45-00 or PANTONE 326-4 Detail of the Halida brand identity that was adapted to the different packaging. BRAND IDENTITY DETAIL
  • 59. HORIZONTAL BANNER - SOLID BACKGROUND Pantone 7405 C Pantone 1795 C Pantone 874 C Pantone Black C 6.000 6.000 5.000 4.000 3.000 1.2001.000 1.000 1.000 800 The brand identity was also developed for POSM items such as shop signages and carton boxes. MAIN DESIGN ADAPTATION
  • 61. The Cafe Moment main design was adapted for the different 3-in-1 variants. 3-IN-1 VARIANT ADAPTATION
  • 62. Designdevelopmentforthe sachet, sachet stick, box and carton boxes. 3-IN-1 VARIANT ADAPTATION
  • 63. We adaptedtheCafe Moment brand identityforthe Moment Hot Chocolate export variant. EXPORT VARIANT
  • 64. We adaptedtheCafe Moment brand identityforthe Moment Hot Chocolate export variant. EXPORT VARIANT
  • 65. We adaptedtheCafe Moment brand identityforthe Moment Hot Chocolate export variant. EXPORT VARIANT
  • 67. We developed a specific design style based on Marlboro’s key visuals for the year. The visual styling for each item all had something in common to make them look consistent. POINT-OF-SALE DESIGN INDUSTRIAL DESIGNMarlboro Vietnam CHALLENGE SOLUTION • To create a point-of-sale materials system that showed the Marlboro look without showing the branding
  • 68. Checkout counter design that incorporated storage and product display. This was installed in the checkout aisles of LotteMart. CHECKOUT COUNTER
  • 69. We developed an endcap shelf design that incorporated both storage and product display. The key visual display is central in the design and made sure that Marlboro’s key visual exposure was maximized. ENDCAP SHELF
  • 70. Cutaway view of the endcap shelf showing the slanted shelving system that maximizes the storage space. ENDCAP SHELF
  • 71. Designdevelopmentforastorageanddisplayunit that can be installed into existing supermarket shelving. This design shares similar elements with the checkout counter and helps create a consistent look throughout the different POSM units. SUPERMARKET SHELF
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  • 73. We developed a free-standing product display and cigarettedispenserthatwas installed in convenience stores all around Ho Chi Minh City. UNIFLEX DISPLAY
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  • 75. We developed design proposals that improved the usability of pushcarts and provided more convenience for the pushcart owners. We also incorporated indirect Marlboro branding in the design. PUSHCART DESIGN
  • 76. WedevelopedthespecialcharacterintheBorma name into the actual shape of the exhibition booth. This created association and sparked interest among the exhibition participants especially when they see discovered the connection between the shapes themselves. EXHIBITION BOOTH DESIGN INDUSTRIAL DESIGNBørma Exhibition Booth CHALLENGE SOLUTION • To design an exhibition booth for Borma that maximized brand exposure.
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  • 78. We utilized the ACB blue as our main color for the ATM booths. We also incorporated a signature shape for the awnings as well as adding features within the booth for more convenience to customers. BRAND IMPLEMENTATION INDUSTRIAL DESIGNACB ATM Booth CHALLENGE SOLUTION • To develop a new design for ACB ATM Booths that will make them more visible in the streets as well as helping build the ACB brand
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  • 84. Thank you for your For more of our work visit us at www.attdesign.vn