This document outlines a 9 step selling system for writing effective sales copy. The 9 steps are: 1) Get attention, 2) Build credibility, 3) Show empathy, 4) Make a big promise, 5) Provide proof, 6) Make the offer, 7) Handle objections, 8) Create urgency, and 9) Close the sale. Following these steps is claimed to work for various sales mediums and get results. The author also promotes additional training products.

1. 9 STEP SELLING SYSTEM
9 STEP SELLING
SYSTEM
The elements you NEED in your sales copy to
make serious money online (even if you failed
your English GCSE)

2. 9 STEP SELLING SYSTEM
“salesmanship in print”

3. 9 STEP SELLING SYSTEM
THIS WORKS
EVERYWHERE
➤ Sales letters
➤ Sales pages
➤ Videos
➤ Pitches
➤ Emails
➤ Face to face selling
➤ Social media

4. 9 STEP SELLING SYSTEM
WHY LISTEN TO ME?
• Jody Raynsford - direct response copywriter
with clients in US and UK
• Sectors from health and fitness, personal
development, technology
• Responsible for multiple 6-figure sales letters
and combined sales of over one million dollars
• 14 years previous experience as journalist and
editor

5. 9 STEP SELLING SYSTEM

6. 9 STEP SELLING SYSTEM
Author of
The Engagement
Formula
Four part formula to help you
grab your readers’ attention,
win trust and transform them
into lifelong customers.
Available on Amazon or
download free here

7. 9 STEP SELLING SYSTEM
UK Copywriting
Academy
➤ 80/20 Copy Course
➤ Six Figure Sales Letter
Masterclass
➤ How To Sell Without Being
Salesy Online Workshop
➤ Business Blogging Mastery
www.ukcopywritingacademy.com

8. 9 STEP SELLING SYSTEM
THE 9 STEP
SELLING SYSTEM

9. 9 STEP SELLING SYSTEM
#1 ATTENTION

10. 9 STEP SELLING SYSTEM
NOTHING HAPPENS
UNTIL YOU’VE GOT THEIR
ATTENTION

11. 9 STEP SELLING SYSTEM

12. 9 STEP SELLING SYSTEM
BEST WAY TO ATTRACT
SOMEONE’S ATTENTION?

13. 9 STEP SELLING SYSTEM
“Getting into the conversation in
their head”

14. 9 STEP SELLING SYSTEM
WHAT IS CHALLENGING
THEM RIGHT NOW?

15. 9 STEP SELLING SYSTEM
KNOW YOUR AUDIENCE

16. 9 STEP SELLING SYSTEM
HEADLINES
SUBJECT HEADERS
OPENING LINES

17. 9 STEP SELLING SYSTEM
THE RIGHT WAY VS
THE WRONG WAY

18. 9 STEP SELLING SYSTEM
➤ News - “New discovery helps…”
➤ Danger - “WARNING: If you’re a 60 year old man with…”
➤ Shame/insecurity - “For the woman who is older than she looks”,
“Are they being promoted right over your head?”
➤ Curiosity - “What NEVER to eat on an airplane”, “Six types of
investors: which one are you?”
➤ Benefits - “How to win friends and influence people”, “You can
laugh at money worries”, “
➤ Insider knowledge - “What everybody ought to know…”, “
➤ Money - “Former barber earns $8,000 in 4 months”
➤ Irresistible offer - “Limited offer…”, “Save 50%…”, “

19. 9 STEP SELLING SYSTEM
#2 CREDIBILITY

20. 9 STEP SELLING SYSTEM
LIKE
➤ Tone
➤ Authentic
➤ Rapport
KNOW
TRUST
➤ Who are you?
➤ Why should I listen to you?
➤ What’s your story?
➤ Authority
➤ Educate, Entertain or Enrage
➤ Sharing, Curating, Simplifying

21. 9 STEP SELLING SYSTEM
#3 EMPATHY

22. 9 STEP SELLING SYSTEM
“the ability to share
someone else's feelings
or experiences by
imagining what it would
be like to be in that
person's situation”

23. 9 STEP SELLING SYSTEM

24. 9 STEP SELLING SYSTEM
SHOW, DON’T TELL

25. 9 STEP SELLING SYSTEM
AGITATE
PROBLEM
SOLVE

26. 9 STEP SELLING SYSTEM
#4 THE BIG PROMISE

27. 9 STEP SELLING SYSTEM
WHAT DOES YOUR BUYER
REALLY WANT?
HOW DO YOU DELIVER IT?

28. 9 STEP SELLING SYSTEM

29. 9 STEP SELLING SYSTEM

30. 9 STEP SELLING SYSTEM

31. 9 STEP SELLING SYSTEM

32. 9 STEP SELLING SYSTEM
BENEFIT+TIME-OBJECTION

33. 9 STEP SELLING SYSTEM
#5 PROOF

34. 9 STEP SELLING SYSTEM
THEY NEED PROOF THAT:

35. 9 STEP SELLING SYSTEM
YOU CAN HELP THEM

36. 9 STEP SELLING SYSTEM
YOU HAVE HELPED PEOPLE LIKE THEM

37. 9 STEP SELLING SYSTEM
THEY CAN DO IT

38. 9 STEP SELLING SYSTEM
PEOPLE LIKE THEM HAVE DONE IT BEFORE

39. 9 STEP SELLING SYSTEM
TESTIMONIALS
CASE STUDIES
STATISTICS

40. 9 STEP SELLING SYSTEM
1. ATTENTION
2. CREDIBILITY
3. EMPATHY
4. THE PROMISE
5. PROOF
6.
7.
8.
9.
9.S.S.S

41. 9 STEP SELLING SYSTEM
#6 THE OFFER

42. 9 STEP SELLING SYSTEM
REMOVE RISK
CLEAR OFFER
RIGHT PRICE
INCENTIVES/BONUSES
USP

43. 9 STEP SELLING SYSTEM
#7 HANDLE OBJECTIONS

44. 9 STEP SELLING SYSTEM

45. 9 STEP SELLING SYSTEM
➤ Price - “I can’t afford it…”
➤ Knowledge - “I don’t know enough”
➤ Value - “I can get this free on the internet”
➤ Alternatives - “Isn’t product X better for me?”
➤ Differentiation - “This is no different to X…”
➤ Time - “I don’t have time to do this…”
➤ Self-belief - “I can’t do this myself…”
➤ Need - “Do I really need this?”
➤ Experience - “I’ve done this before and it failed, how is this
different?”
➤ What if? implications - “What if this works - what next?”

46. 9 STEP SELLING SYSTEM
#8 URGENCY

47. 9 STEP SELLING SYSTEM
WHY NOW?

48. 9 STEP SELLING SYSTEM
SCARCITY
TIME LIMIT, LIMITED AVAILABILITY,
SPACE, EXCLUSIVITY

49. 9 STEP SELLING SYSTEM
DANGER OF NOT ACTING
WHAT IF YOU DON’T BUY? (EXTERNAL, INTERNAL)

50. 9 STEP SELLING SYSTEM

51. 9 STEP SELLING SYSTEM
#9 CLOSE

52. 9 STEP SELLING SYSTEM

53. 9 STEP SELLING SYSTEM
1. TELL THEM EXACTLY WHAT TO DO
2. SHOW WHAT WILL HAPPEN WHEN THE
BUY
3. REMOVE ALL DOUBT
4. RESTATE BENEFITS AND PROMISE

54. 9 STEP SELLING SYSTEM
1. ATTENTION
2. CREDIBILITY
3. EMPATHY
4. THE PROMISE
5. PROOF
6. THE OFFER
7. HANDLE OBJECTIONS
8. URGENCY
9. CLOSE
9.S.S.S

55. 9 STEP SELLING SYSTEM
USE THIS AND YOU
WILL GET RESULTS

56. 80/20 COPY
WANT TO TAKE NEXT STEP?
THE 80/20 COPY COURSE
10-part video course, includes:
➤ How to write killer headlines that forces
your audience to read
➤ Exactly how to write benefits vs features
➤ Strategies to unlock what your buyer is
REALLY wants… so you can sell it to them
➤ Perfect proof to skyrocket your sales
Today just
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www.ukcopywritingacademy.com/8020

57. 80/20 COPY
Click here to book your session today
BOOK YOUR FREE STRATEGY
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58. 9 STEP SELLING SYSTEM
Want a copy of these slides?
Simply email SLIDES to
marketing@jodyraynsford.com

59. 9 STEP SELLING SYSTEM
www.JRCopywriters.com
Email : jody@jodyraynsford.com
Tel: 01273 921430
Twitter: @jodyraynsford