This is the PowerPoint for the initial plans for my FMP

1. Initial Plans
Jodie Wood

2. Initial Reaction
• My first reaction to the FMP was to revisit my print project. This is the project that I
have done the best in throughout the year, and the one that I enjoyed the most. It
seems fitting to carry on with that and create something like my magazine again.
However, I want to change the style of my magazine. Instead of going for a glitch
theme, I want to go for a more artsy/edgy style. Similar to the style of magazines such
as i-D or AnOther Magazine. These use the art of photography to advertise, rather
then focussing on one subject. I like the styles of this magazine because it opens so
many different ideas that I can use in my magazine. It also means that every page can
be in a different style, rather then having to follow the same structure, unlike
magazines like Vogue which stick to one style for each magazine. The consistency of
Vogue puts me off the idea of creating a full on fashion mag, whereas the
inconsistency and pure freedom of the pages in i-d or AnOther Magazine, pulls me in
more. It means that I am able to have full creative freedom over this project.
• I also thought of doing a video to go alongside this project. The video could be a short
documentary about the models or an art video which co-insides with the style of the
magazine or a perfume advert. I want to do this, so I can use both print and video. The
music video project we did, made me realise that I was actually quite good at video
work – filming, editing, planning etc, and I want to combine my two favourite projects
into one big one. I want the video and the magazine to go hand in hand, so they
reference each other. I already watch quite a lot of fashion art videos, do by designer
brands as a way of marketing their collections. These brands will also make dramatic
perfume adverts, to draw the viewer in to buy the perfume. Researching these adverts
will help inspire me when I am making the video to match my magazine.

3. Initial Reaction 2
• My second idea for my FMP was to create another music video. However,
this time I would make more of a vintage style video – using camcorders to
make the video seem more authentic and vintage. I want to create a video
inspired by 90s fashion and culture. Ariana Grande and Victoria Monet did
this style of video for their song Monopoly. I really like watching vintage
style music videos, which include 90s phones and recording equipment. I
like this style of video as most of the music I listen to is from the 90s or
early 2000s.
• I might use this style for my video to go alongside the article. I really like
the style of the 90s and 2000s and want to weave that into my FMP. I have
a full working 90s camcorder available to me so I can do this easily. The
accessories like phones, clothes or bags may be a bit harder to come
across, meaning I will have to hunt down models who already own these
products to make the video more authentic. Luckily, I do know at least 2/3
people who dress similar to the aesthetics that I would like to include in
my FMP, so that shouldn’t be a problem.

4. Mind Map

5. Mind Map

6. Min Hyun-woo –
A Gentle Korean
Summer
Sam Dameshek - PEOPLE
Ryan McGinley –
The Art of The
Human Body
Mood Board

7. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated colours/images
styles/fonts/tone/mood
• One of the common themes in my mood board is nature. The photographers I looked at
use nature in their photography. A few even go as far as to do nude photography and
use the human body as a form of art. Looking at photographer Min Hyun-moo, she uses
natural resources and the weather to make her photos neutral. Ryan McGinley also uses
nature in a similar way to Hyun-moo. He goes a step further and has most of his models
nude when doing photoshoots. However, I am mostly going to research his shoot with
Harry Styles for The Rolling Stones magazine.
• The most common theme on my mood board is people. All the photos I looked at all
included people, them being the focus of the photos. They all focus on the model while
using nature to exenterate the main focus. I want to use people to convey art/culture in
m project, so having loads of examples by different photographers will help me
immensely.
How will your mood board influence your final product?
• They style and placement in the photos will influence my product as I can use them as a
reference to my own pictures. The placement of the models shows me how I can use
nature to make the model stand out – the use of the elements can also help me
manipulate my photos. I will make sure to reference my mood boards as I take my
photos, to make sure that I keep in line with my research.

8. J’adore by Dior - by
Romain Gavras
I Can, We Will: Idôle
Fragrance - Lancôme
Gucci
Bloom –
by Glen
Luchfordy

9. Mood Board Analysis
Is there any repetition in the images you have collected? Repeated
colours/images styles/fonts/tone/mood
• The adverts use contrasting colours in their videos. For example, black and
gold, lilac and light blue with hints of orange then, green, pinks and purples.
This keeps the video aesthetics and consistent throughout the whole video.
The colour that ‘pops’ more is usually the colour of the perfume bottle itself,
whether it is gold, or orange or green – it will most likely be the more common
colour seen throughout the video. This makes the bottle seem more dominant
across the screen at the end when the bottle pops up on screen or when the
model is holding it.
How will your mood board influence your final product?
• Looking at adverts like these will help me be able to construct my own.
Looking at these screen clippings taken from the adverts will help me visualise
the placement of objects or the shots I should be doing in order to create the
best advert that I can. Even the audio will help, as I will have to potentially edit
a song for my video to go to. I will watch more perfume videos, work out the
average length then try cutting down different songs to fit this time length.