Do you want to get your podcast into the China market? We've loaded the UnNoticed Show to Ximalaya and here are some early learnings.

1. The UnNoticed
on Ximalaya Analysis
This slide share is to share some of our analysis about how The
UnNoticed Show Ximalaya account performance and discuss ways to
potentially improve it.
Ximalaya is the #1 podcast platform in China.

2. Part A. Analysis based on current
performance
1. Current Account Evaluation
• TheUnNoticedShow
• 1 album including 214
episodes, with a
pace/speed of 2-3 posts per week.
• Current Level: 4th level
• Total Followers: 11
• Total Album Subscriptions: 5
• Total Comments: 3
• Total views: 7018
• Average views: around 32-33

3. 2. About the rules on Ximalaya
Ximalaya does not allow:
• direct ads
• selling-oriented information
• leave contact info
• personal privacy
• forbidden key words about polity,
i.e. name of president, negative
judgements about China and its society...
Click here to view the full rules.

4. • Some of the contents were deleted or hidden from background and we could
conclude the reasons based on the listed above.
• There is a WEIGHT calculation on Ximalaya as the same as other social media
platforms. One would get free flow with a higher rank on its weight to get
more exposure and display. Also, it has some paid and unpaid tools to help
attract new followers and flows.

5. • 3. Data issue
The UnNoticed show reached over 7,000 views by simply posting over
200 episodes, which is a great start, but is still ranking at a beginning
part on Ximalaya. Luckily The UnNoticed Show got some free push from
Ximalaya to get the contents displayed, so it has got these views and
followers.
Presumably, for each new content, Ximalaya would randomly release
30-50 recommendations/displays as an initial test, just like the other
platforms like Tiktok.

6. 4. Ways to improve
Improve the level and enjoy the benefits
What is the level system and how it works?
Anchor level rights description
The anchor level is the growth record of real-name certified anchors,
which represents the investment and growth of each anchor in the
Himalayas.
Read the whole article here.

7. What benefits could we get from a higher level?
• What privileges are corresponding to different anchor levels?
Himalaya anchors are divided into 16 levels. All privileges are unlocked when
reaching Lv.8. The corresponding unlocking privileges of Lv.1-Lv.8 are as follows:
Read the privileges here.

8. How to improve the ranking and level?
• How to achieve growth milestones?
Growth milestones are the accumulated records of your behaviors and
data on the Himalayas, such as publishing voices, conducting live
broadcasts, adding V certification, obtaining income, etc., as long as you
continue to work hard on the Himalayas platform, you can get
milestone rewards!

9. 1. Join Apple Podcast through Ximalaya
Ximalaya is one of the two official APPLE-recognized content holders in
mainland China. The show’s could be synced to Apple Podcast.
See how it works and some FAQs here.

10. 2. Take advantage of the free tools on Ximalaya
i. Ximalaya offers free functions to get more exposure of your content.
See this link to see how to increase the exposure of the anchor station
on the WeChat public account.
ii. Use the free flow pool and other free ways recommended by
Ximalaya. See this link.
iii. Special pool for beginners and small size accounts. See this link.

11. 3. Evaluate and try the paid tools with limited budget.
i. The internal advertisement platform on Ximalaya.
Voice Broadcast: The fastest way to get traffic
The sound broadcasting platform is one of the channels through which
the anchor promotes the album on the Himalaya platform.
Read more about it here.
Read how to set it up here.

12. Part B. Would it be a typical service in the
future?
1. What would be the service we could offer
Basic service
• upload up to 4 audios /
episodes per month
• create head-title and
description
• goes with a machine-
generated subtitle
• monthly report
Silver service
• upload up to 12 audios / episodes per
month
• create head-title and description
• goes with a machine-generated subtitle
• weekly comments management
• assistance in using the plug-in to
WeChat. Not including the management
on WeChat.
• focus on level ranking and unlock all the
free tools on Ximalaya
• monthly report
Gold service
• all services including Silver service
• suggestions and management for
paid promotion within Ximalaya
• create account on Apple Podcast
and sync contents on it
• One 60-min Zoom meeting per
month