Analytics and Maintenance of ICT Projects

2. Analytics and Maintenance
of ICT Projects

3. Updating Content and Maintaining Traffic
to an ICT Project for Social Change
Regular Web site maintenance is essential to keep the viewers
of the Web site satisfied and its content error free.

4. Product Updates
• Items or services offered bythe Web are referred to as
products.
• This is very important to Web sites that are engaged in e-
commerce.
• Announcement of new products will surely encourage new
viewers and will certainly increase the number of visitors
of the Web site.

5. Discontinuation of Product
• Similar to the announcement of the new products,
viewers should be informed that a certain service or
product offered by the Web site has already been phased
out or no longer exist.
• This will ensure that viewers of the Web site the viewers
of the Web site are well informed and updated about the
products.

6. Change in Price
•The change in prices should be announced
on the Web site so that customers will not
be caught unaware when purchasing items
on your Web site.
•This is one of the most important content
updates that can be done.

7. Company or Organization News
• This update ensures that the viewers of the Web site are
aware of what is happening to the company or
organization that owns the Web site.
• In social change Web sites, can be in a form of infomation
regarding a government agency, a politician, or an issue
that the organization is safeguarding or investigating.
• Furthermore, this can inform viewers or visitors of the
Web site about an upcoming event, happening, or protest
organized by the group.

8. Feature Edition
• Upon the creation of the Web site, there are times
where activities are deadline bound.
• If there are less important elements or content that
were left out, this is the time to include them.
• The features or content left out can be included in the
update or the maintenance stage one by one when
there is not much work to do.

9. Link Checking
•Links are the most prone to errors, and what is why
it is must to check and maintain them and the Web
sites or pages they are directed to
•If a link is broken, viewers cannot identify that a
word or phrase is a link
•On the other hand, if the Web site or page in the
link is broken, a click in the link will direct the
viewer to an undesirable page or the Web site.

10. Composer
•This is a tool that is formerly part of Netscape and
Mozilla Web browsers.
•This can be downloaded free
•This tool is a WYSIWYG editor that can display
immediately any changes done in the structure or
the program of the Web site
•Simple changes such as text and image can be
easily done using this tool

11. FTP and FTP COMMANDER
• Acronym for file transfer protocol. This is a downloadable for free
• To edit the content of the Web site, a username and password is
required to access the folders found on the Web site window.Upon
connecting using the correct userame and password, the files,
folders,a nd directories associated with the Web site directory,
simply highlight the files and click the move button.
• The primary disadvantage of using this tool, however, is that
security of accessing and editing the Web site is not that
protected.
• Usernames and passwords can be very vulnerable to hacker

12. Xenu Link Sleuth (Xenu)
• One of the essential maintenance targets should be the
links of the Web site.
• Checking all the links of the Web site should be done
regularly to ensure that none is broken.
• Broken links of Web sites can result in decrease in visibility
in search engines.
• If a link broken, a notification will be sent containing what
link is broken, the reason why it is broken, and the solution
to fix it

13. Fixing and optimization of images
• There are problems brought about by different
images placed on the Web site.
• The quality of the image, distortion of the image,
and sometimes, the size of the image can be a
problem
• The solution can be applied in the maintenance
cycle of the Web site.

14. Increasing number of Images
•There would come a time when the Web site
becomes so crowded that it appears
cluttered.
•As a part of the maintenance of work,
thumbnail tools that can create albums and
collate image depending on categories can
be created

15. Monitoring the Social
Impact of Advocacies

16. Social network advertising or
social media targeting
• A term describes online advertising using social media and its
networking services.
• Because social media account registration requires different vital user
information, social media can be used byt his application to target
certain group of individuals with common demographic characteristics
• This method can be used by social change advertisement and campaigns
• By knowig the demographic information of different individuals, the
advertisement and campaigns can be sent or delivered t individuals who
are willing to participate in such campaigns

17. Internet Activism
•Refers to the use of ICT technologies to
communicate faster with individuals and citizen
movements efficiently
•There are three main categories of online
activism:awareness or advocacy, organinzation or
mobilization, and action or reaction
•The most popular type of activism is the
hashtag activism