This is not the E-Myth by Gerber. 4 different communication styles of entrepreneurs.

1. Holy Trinity of PR
The approach to PR to increase your sales.
Jim James
jim@theunnoticed.cc

2. >220

3. 61%
Of companies said generating leads is their biggest
marketing challenge.

4. 91%
Authenticity is the most essential
characteristic in a vendor.

5. The rise of authentic

6. 67%
People feel they are being lied to by the media.
2022-edelman-trust-barometer

7. Simon Sinek
"People don't buy what you do; they buy
why you do it. And what you do simply
proves what you believe."

8. Tell your story
The best way to demonstrate authenticity

9. Simple and free

10. 80%
Brand memory retention loss in
fi
rst 24 hours.
Advertising Research Foundation

11. Consistency is the solution.

12. Cadence
Normal times

13. Cadence
In times of crisis
Daily

14. The process
Content
fl
ywheel

15. The tools
9,932 martech apps.
(Source: chiefmartech.com)
The martech stack

16. Measure the work
The Active Communications Index
Content x Channels x Frequency = ACI

17. It’ seems obvious
Some founders ruin it for the rest of us.

18. 4 Types of Communicator
Which one do you want to be?

19. Holy Trinity of Trust
This is how you will get there.

20. Just be you.

21. 90%
Customers expect a response within 10 minutes.
Before you go…
Be ready to answer, quickly.
HubSpot

22. Jim James
jim@theunnoticed.cc
https://www.jimajames.com
Holy Trinity of PR
The approach to PR to increase your sales.