How to build a car brand in China, or any other brand, without any advertising
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I built the Morgan Motor Company brand in China from zero to 65 cars, from zero visibility to over 200,000 unique visitors in a period of 5 years. This presentation was compiled in 2016 for potential investors, and shows how the brand was built with a 3 D strategy: Digital, Drive and Display.
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How to build a car brand in China, or any other brand, without any advertising
- 1. Morgan cars china Marketing report 2016
- 2. Marketing Activities • Social Media • Website • MOG China • Morgan Travel • Event & Exhibition • PR • Morgan China Owner Club • Online Shop Morgan cars china Marketing report 2016
- 3. SOCIAL MEDIA - WECHAT Morgan cars china Marketing report 2016
- 4. SOCIAL Media - Youku
- 5. Morgan cars china Marketing report 2016 SOCIAL MEDIA - WEIBO
- 6. Morgan cars china Marketing report 2016 SOCIAL MEDIA - WEIBO
- 7. Morgan cars china Marketing report 2016 SOCIAL MEDIA - QRC Announcement Event Interactive Posters
- 8. Morgan cars china Marketing report 2016 CHINA WEBSITE - homepage
- 9. Morgan cars china Marketing report 2016 CHINA WEBSITE – news update
- 10. Morgan cars china Marketing report 2016 CHINA WEBSITE – car configurator
- 11. Morgan cars china Marketing report 2016 CHINA WEBSITE – google analytics
- 12. Morgan cars china Marketing report 2016 CHINA WEBSITE - Chat
- 13. Morgan cars china Marketing report 2016 Social Shares
- 14. Morgan cars china Marketing report 2016 MOG china
- 15. Morgan cars china Marketing report 2016 MOG china
- 16. Morgan cars china Marketing report 2016 MOG china
- 17. Morgan cars china Marketing report 2016 MOG china
- 18. Morgan cars china Marketing report 2016 MOG china
- 19. Morgan cars china Marketing report 2016 Morgan travel
- 20. Morgan cars china Marketing report 2016 Morgan travel
- 21. Morgan cars china Marketing report 2016 EVENT & EXHIBITION Shopping Mall British Party
- 22. Morgan cars china Marketing report 2016 EVENT & EXHIBITION Property Show Classic Car Event
- 23. Morgan cars china Marketing report 2016 EVENT & EXHIBITION - Lifestyle Luxury China 2016 6th – 8th May
- 24. Morgan cars china Marketing report 2016 EVENT & EXHIBITION – Co-branding Alfred Dunhill 24th May
- 25. Morgan cars china Marketing report 2016 EVENT & EXHIBITION – auto show Shenzhen HK Macau International Auto show June 2016
- 26. Morgan cars china Marketing report 2016 EVENT & EXHIBITION - Classic Thrill On The Hill 23rd July
- 27. Morgan cars china Marketing report 2016 EVENT & EXHIBITION - Classic China Classic Car Rally 17th – 28th Sep
- 28. Morgan cars china Marketing report 2016 EVENT & EXHIBITION – sports car British Motorsports Festival October
- 29. Morgan cars china Marketing report 2016 EVENT & EXHIBITION - Classic Bund Classic October
- 30. Morgan cars china Marketing report 2016 PUBLIC RELATIONSHIP 1. Automotive portal website. 2. Magazines content cooperation. 3. Developing lifestyle & new medias.
- 31. Morgan cars china Marketing report 2016 Morgan china owner club It’s time for us to organize Morgan China owner party This August first China owner trip to Inner Mongolia
- 32. Morgan cars china Marketing report 2016 ONLINE SHOP - TAOBAO
- 33. Morgan cars china Marketing report 2016 ONLINE SHOP - secoo
- 34. Morgan cars china Marketing report 2016 Thank you
- 35. Morgan cars china Marketing report 2016 Jim James Managing Director Morgan Cars China M: +8613910731967 T: +86 10 65530942 E: jim@morgan-cars.com.cn Wechat: jimajames Skype: jim.a.james Showroom Address: 中国.北京市朝阳区工人体育场16-17 看台 邮编：中国 100027 Stand 16-17, Worker stadium Chaoyang district Beijing. CHINA 100027 Wechat: morgancarchina Twitter: @morgancarschina Http://www.morgan-cars.com.cn Hand Built British Sports Cars since 1909 www.morgan-cars.com.cn