Coca-Cola's mission is to refresh the world by developing superior carbonated and non-carbonated beverages that create value for the company, bottling partners, and customers. Their vision includes achieving sustainable growth through profit maximization, inspiring employees, anticipating consumer desires with their beverage portfolio, nurturing partnerships, and being a responsible global citizen. Their key objectives are maximizing long-term shareholder value through cash flow and ensuring strong and efficient production, distribution, and marketing systems.

1. Coca-Cola’s Mission
Mission + Commitment = Focus
Focus + Action = Results
 Mission statement:
 “We exist to create value for our share owners on a
long-term basis by building a business that enhances
The Coca-Cola Company’s trademarks. This is also our
ultimate commitment. As the world’s largest beverage
company, we refresh that world. We do this by
developing superior soft drinks, both carbonated and
non-carbonated, and profitable non-alcoholic beverage
systems that create value for our Company, our bottling
partners and our customers.”

2. Vision
 To achieve sustainable growth, we have established a
vision with clear goals.
 Profit: Maximizing return to share owners while being :
mindful of our overall responsibilities.
 People: Being a great place to work where people
are :inspired to be the best they can be.
 Portfolio: Bringing to the world a portfolio of :
beverage brands that anticipate and satisfy peoples’
desires and needs.
 Partners: Nurturing a winning network of partners :
and building mutual loyalty.
 Planet: Being a responsible global citizen that makes
a : difference.

3. Coca-Cola’s Objectives
 Coca-Cola’s first objective is to
maximize share owner value over
time.
 Maximize long-term cash flow
 To ensure the strongest and most
efficient production, distribution, and
marketing systems possible