1. World leader in online travel & related services
Jiayun Zou
alicezou@umich.edu
2. Main Problems:
• Travelers want prepare their trips at a cheap price with little hassle.
• Hotels, car rental companies, and restaurants want to be visible to potential customers.
3. Alice Murphy is a 25 years
old software engineer. She
loves traveling and
photography. Last summer,
she traveled to Norway to
enjoy the beautiful
landscape of Fjord. Her
dream is to travel to all
continents before 30.
Persona 1: Traveler
4. Mr. Robot is a 34 years old
hotel owner. His hotel only
has 60 rooms. But all of
them are comfortable and
clean. Mr. Robot hires two
front desk receptionists and
four cleaners. He wants to
make his hotel as full as
possible so that he can get
the maximum profits.
Persona 2: Hotel Owner
7. Founded in Connecticut as “Priceline.com Inc”
Became a public company via an initial public offering
Created Booking.com by merging Active Hotels and Bookings
Changed name from “Priceline.com Inc” to “The Priceline Group
Inc”
Acquired Agoda.com
Historical moment
1997
2006
1999
2006
2007
9. Leadership
Jay S. Walker
Founder
Glenn Fogel
Current CEO, President
Jeffery Boyd
Chairman
Former CEO
David I. Goulden
CFO
Peter J. Millones Jr
Executive Vice President and
General Counsel
