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Booking Holdings Inc alicezou
- 1. World leader in online travel & related services Jiayun Zou alicezou@umich.edu
- 2. Main Problems: • Travelers want prepare their trips at a cheap price with little hassle. • Hotels, car rental companies, and restaurants want to be visible to potential customers.
- 3. Alice Murphy is a 25 years old software engineer. She loves traveling and photography. Last summer, she traveled to Norway to enjoy the beautiful landscape of Fjord. Her dream is to travel to all continents before 30. Persona 1: Traveler
- 4. Mr. Robot is a 34 years old hotel owner. His hotel only has 60 rooms. But all of them are comfortable and clean. Mr. Robot hires two front desk receptionists and four cleaners. He wants to make his hotel as full as possible so that he can get the maximum profits. Persona 2: Hotel Owner
- 6. Business Model • Agency • Merchant • Advertising and other revenues
- 7. Founded in Connecticut as “Priceline.com Inc” Became a public company via an initial public offering Created Booking.com by merging Active Hotels and Bookings Changed name from “Priceline.com Inc” to “The Priceline Group Inc” Acquired Agoda.com Historical moment 1997 2006 1999 2006 2007
- 8. Acquired Rentalcars.com Acquired Kayak.com Acquired OpenTable Changed name from “The Priceline Group Inc” to “Booking Holdings Inc” Historical moment 2014 2010 2018 2013
- 9. Leadership Jay S. Walker Founder Glenn Fogel Current CEO, President Jeffery Boyd Chairman Former CEO David I. Goulden CFO Peter J. Millones Jr Executive Vice President and General Counsel
- 10. Hot Product
- 11. Secret Sauce • Agency Model • Breadth of supply • Digital marketing • UI design
- 12. Secret Sauce • Agency Model • Breadth of supply • Digital marketing • UI design
- 13. Secret Sauce • Agency Model • Breadth of supply • Digital marketing • UI design
- 14. Competition Booking Holdings Inc Expedia Group Airbnb Trip.com Group Google Hotels Rentals Restaurants International Homestay
- 15. Prediction Challenged, but still successful • Agency model • COVID-19 • Competitions
- 16. Questions?
- 17. Reference • https://skift.com/oral-history-of-booking-acquisition/ • https://skift.com/2012/06/25/how-booking-com-conquered-world/ • (D&B Hoovers Database accessed with Umich account) https://app- avention-com.proxy.lib.umich.edu/company/1438833d-8d34-30b9- 9df7-0e843e65818a#report/company_summary • https://ir.bookingholdings.com/static-files/92c3d5b6-8f42-4686- afc1-f6bd61b94e06 • https://ir.bookingholdings.com/static-files/89094e34-8f33-4153- 830f-f3db33342fa9 • https://ir.bookingholdings.com/static-files/d0dcbba1-c150-4a1f- 9d1b-858cbfc8180a • https://ir.bookingholdings.com/static-files/b8b5291e-c57f-4597- 96db-96ae95fe7040 • https://ir.bookingholdings.com/static-files/52c8f565-1f02-4f0f- 9931-6485fc838d5c • https://ir.bookingholdings.com/static-files/0938b3ec-3a8e-425d- 9308-99406f4077behttps://ir.bookingholdings.com/static- files/df1fb95d-f391-43ad-8034-93c9b4b80beb • https://en.wikipedia.org/wiki/Booking.com • https://finance.yahoo.com/quote/BKNG/ • https://www.booking.com/ • https://www.forbes.com/sites/greatspeculations/2019/08/26/booking -holdings-and-expedia-are-both-growing-steadily-but-in-very- different-ways/#17f73bfa1f04 • https://skift.com/2019/02/27/booking-and-airbnb-are-now-in-a- homesharing-dead-heat/ • https://www.bookingholdings.com/about/leadership/#leadership • https://www.kayak.com/news/what-is-kayak-and-how-does-it- work/#:~:text=KAYAK%20is%20a%20travel%20search,to%20help%20focu s%20your%20search. • https://craft.co/booking- holdings/competitors?competitors=booking- holdings%2Cctrip%2Cairbnb%2Cexpedia-group