Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Sea275 digital social media-cymc
1. SOCIAL MEDIA:
THE PITCH
A presentation by:
Sandeep Virk
Mary-Margaret Courtney
Luis Eduardo Castillo Guillen
Jiahui Ye
2. Goal: Become the leading music
competition for youth in Canada.
“We want to create a premier
platform to engage young Canadians to
be innovative and to be excited about
arts, entertainment and music.”
Management Team
About
3. SEPT. - MARCH 2016
Marketing and
advertising campaigning
begins
SEPT. – DEC. 2015
High school students from across
Canada can submit their music
videos at cymc.ca.
SEPT. – DEC. 2015
High school students from across
Canada can submit their music
videos at cymc.ca.
FEB. 2016
Top three finalist
groups/individuals are selected
through combination of CYMC
team and ratings by fans online.
MARCH 2016
Finalists arrive in Calgary, Alberta
Winner is determined at CYMC
Finalist Event a week prior to the
2016 Junos
Winner performs at 2016 Junos!
Event Details
6. Brand Awareness
Exclusivity & Goodwill
Increase Sales
Educate & Build Relationships
Promote Canadian culture (arts
and entertainment), tourism and
businesses
Cross Promotion
Social Media Exposure
Sponsorship Benefits
Music Corporations
Food & Beverages
Industry
Telecommunications
Financial Institutions
Transportation
Services
CorporateSponsorshipOpportunities
CYMC
7. CYMC: Sponsors
VIA Rail Canada
Junos
CTV
Music Canada
Corus Entertainment
HMV
Tim Hortons
YamahaYamaha
8. To provide an accessible platform for high school students (solo artists,
bands, singers) across Canada to showcase their artistic skills and get
the opportunity to be awarded for their contribution to CYMC.
Become the leading music competition in Canada due to its
uniqueness, its reach and its purpose to create an environment of
global inclusion.
CYMC Goals
To create partnerships with organizations, businesses and communities
across Canada in order to build strong networks and connections that
share similar objectives with CYMC.
9. .
Measurable Target Objectives
To promote the creativity,
quality and the inviting
culture of CYMC to the
Canadian youth through
social media campaigns by
March 2016. .
Differentiate itself from the
competition in the music
industry and gain a positive
socio-cultural reputation by
providing a unique online
experience from September
2015 to March 2016.
Increase gross sales and
brand awareness of CYMC’s
sponsors (5) by a combined
5% over the span of 2 years
through various marketing
initiatives.
To establish top-of-the-mind
awareness as a unique and
engaging music competition
through a total of 1000 online
impressions (Facebook,
Youtube, Instagram, Twitter,
etc.).
♪
To receive 300 video
submissions by high school
students from all across
Canada in CYMC’s first year.
10. Strategy
Strategy:
To increase and engage
social media
involvement, in relation
to the Canadian Music
Youth Competition, of
high school students and
community members
across Canada.
Hashtag(s):
#CYMC
#CYMCTop10
#CYMCTop3
#CYMC2016
Twitter
Facebook
Website
Instagram
Eventbrite
Blogging
YouTube
What are some Digital
Marketing and Social
Media Tools?
11. Pre-Event During Event Post-Event
Create a CYMC Event
Page
Facebook Ads:
Event (join/attend option),
“Multi-Product” (slide show
images of finalists)
Create a photo album
tagging attendees,
sponsors, organizations, etc.
Contests:
Submit video of original
song/cover to win a
chance to perform at
JUNOs & recording
contract
Make participants
“superstars” – photos, links
and bios of CYMC finalists
Testimonials from
winner/finalist, event day
attendees, music lovers,
sponsors, etc.
Facebook Ads:
Domain (traffic to CYMC
website), Page Post Link
(Images with options to like,
comment and share)
Post pictures, videos and
quotes
Thank staff, volunteers,
sponsors, organizations, &
attendees.
Build buzz for next year’s
event.
Facebook
14. Pre-Event During Event Post-Event
Follow and like similar
accounts (JUNOs,
MuchMusic, MTV,
potential sponsors,
etc.)
Post 15 second
videos of finalists
Continue to use
CYMC hash tags and
post relevant and
engaging content.
Behind-the-scenes of
event day and
CYMC, various music-
related posts, etc.
Get featured on the
Instagram Explore
Tab to gain more
followers/awareness
Highlight user-
generated content
from CYMC fans and
participants.
Post consistently (at
least once a day)
Instagram
17. Pre-Event During Event Post-Event
Find and follow most
influential and relevant
followers.
Tweet blogs and
interesting articles with
eye-catching images
(finalists, feature high
schools across
Canada).
Share images and
videos (visual content)
of pre, during and post-
event coverage.
Connect with other
digital and social media
platforms.
Tweet engagements:
Encourage users to
retweet, answer
questions and provide
opinions.
Thank staff, volunteers,
sponsors, organizations,
& attendees.
Build buzz for next year’s
event.
Contests: Give free
tickets away for final
event (retweet,
favourite, follow, etc.)
Be responsive to feedback and criticism from
followers and Twitter users.
Twitter
19. Eventbrite
Blogging
-Blog Series: Top 10
finalists
-Interviews/Q&A
-Industry News
Pre and Post-Survey: Facebook
1.Online Poll
2.Attendee Satisfaction
3.Fun Surveys
Digital Media Tools
