Blastbeat promotes to its community of students in up to 240 schools in greater London that will connect with up to 500,000 people ( excluding those touched by press, radio, TV etc) from May 2010 to July 2010 inclusive. The finalists will come from the six winning Blastbeat bands chosen at the semi finals in late June early July 2010. They will have been chosen out of 400 in the six categories of music ( rock, pop, punk, metal, indie, hop-hop, grime, other). Please see our introductory video on this YouTube link. The videos show you what Blastbeat does and what people think . The explanation of Blastbeat its titled Blastbeat Music Pro Mo & was made for us by two 16 year old Blastbeat alumni http://www.youtube.com/user/BlastBeatUK#p/u/0/0lVp53Onibo Followed by Blastbeat a testimonial collage put together by our kids http://www.youtube.com/user/BlastBeatUK#p/u/2/hcxr_GzjFW4 Followed by Sue John head teacher & London super teacher http://www.youtube.com/user/BlastBeatUK#p/u/1/L5nDE7Ap2RQ Followed by West MMC highlights (this features kids from South Central and other disadvantaged neighborhoods in LA talking about their Blastbeat experience, presenting what they did in their own Blastbeat music and multimedia companies (MMC’s). http://www.youtube.com/user/BlastBeatUK#p/u/3/e4loLyD3bik Followed by Blastbeat South Interview with Dr Joe Gonzalez, superintendent of schools from Austin Texas http://www.youtube.com/user/BlastBeatUK#p/u/24/Tus5PZqbBTE Followed by Kasie Kirkland one of our Blastbeat alumni from JKO high schools in NY http://www.youtube.com/user/BlastBeatUK#p/u/4/kBDws-uSLIA For more information about how your company can pair with a Blastbeat school in your community, contact Robert Stephenson on + 44 786 3122230 or [email_address]
Blastbeat Education UK is a registered UK charity that has developed a fun & exciting Music & Multimedia/ social enterprise progamme offered to teens schools and colleges around the world. Blastbeat utilizes music and social media to engage with teens, captivating them in a two to three-month social entrepreneurship co curricular / after schools programme. Blastbeat leverages young people’s passion for music, multimedia, social media, making and sharing friends and money as they have fun learning and experiencing first hand business, technical, inter-personal, intra-personal, team-work, communication, music, social, media & related skills. Please see our introductory video on this YouTube link http://www.youtube.com/user/BlastBeatUK#play/all/uploads-all/2/0lVp53Onibo
BLASTBEAT- Feedback & why to partner Blastbeat? Sponsors “ The Coca-Cola Blastbeat Sponsorship was an ideal opportunity for the Coca-Cola brand to enable teenagers to express themselves through music while at the same time encouraging them to gain confidence and experience along the way. Over the five years of our sponsorship we built broad awareness for the programme and were delighted with the results we achieved. The success of the Blastbeat programme is a testament to Robert’s enthusiasm and the dedication of his team and we have no reservations in recommending this programme to any sponsor”. Gavin O’Doherty, Marketing Manager, Coca-Cola IRELAND – 2009. How Blastbeat works . Within the Blastbeat schools challenge, there are two competitions in one. A) The battle of the bands/ acts live original music competition for competing artists winners get managed and recorded. B) The social enterprise competition - winners receive mentorship and investment. Students form their own Music & Multimedia Company (MMC) to compete against each other to win cash prizes and recording/ management deals etc. Each MMC is made up of pupils running their own social enterprise company, each choosing their own roles and working together as a team to stage the best battle of the bands/ acts event and to be the best music and multimedia company. Within a structured three-month period these MMC’s implement their own business plan, marketing activities and financial management etc, as part of organising and staging battle of the bands / acts featuring the top young acts they can find. Students keep profits from their work, but are encouraged to share 25% or more with charities of their own selection. This combination of personal reward and altruism fosters a good community service relationship (CSR) and social entrepreneur attitude, while teaching students real life lessons, rewards of fiscal responsibility and creates social community capital. By participating in the Blastbeat Programme, teenagers self-confidence, self-belief, self-esteem, social and life skills are boosted enormously. Through Blastbeat and its activities, tens of thousands of teenagers around the world have benefited from the opportunity to showcase musical and event promotion while developing their social entrepreneurial skills. This internationally tried and tested programme is currently running in England (London) funded by the Department of Schools, Children and Families. ---- Sponsorship Opportunity for Samsung. Top-Line Sponsorship Opportunities A range of opportunities for top-line sponsorship, particularly given Blastbeat easy adaptability as a model into Blastbeat’s planned proposed expansion into the dance, fashion & sport models of engagement. Blastbeat will deliver a Greater London Battle of the Bands /Acts Challenge from April 2010 and again a Nationwide Battle from Sept 2010. Discovering and monetizing new unsigned music talent, creating and online & offline youth community Blastbeat has an actual and potential physical presence in schools nationwide due to our partnerships with the DCSF & The Transformation Trust Sponsors and Global will benefit from the CSR aspect of the Blastbeat Challenge, with students nominating and donating 25% of profit to a wide range of charities. Blastbeat can offer a full range of digital offerings and the development for a large content & community creation network, with physical, mobile & web based educational ecommerce and entertainment platforms and opportunities. +++++++ The Way Forward Positive Profile Demonstrating relevance to the key community and government focus on education, need to increase initiatives on preparation for the work place, real life skills, broadening participation, creative media & enterprise agenda, whilst highlighting the wider power of music to transform lives and communities,while supporting the drive for social entrepreneurship. It is an inspirational programme combining social merit with commercial benefit. Blastbeat would look to develop a long term relationship with Coca Cola in the UK as Blastbeat did with Coca Cola from 2005 to 2009 inclusive in Ireland. Blastbeat would also look to launch internationally in other territories with Coca Cola as a main partner after our first year in the UK. Blastbeat exits in the USA, Japan and SA. Blastbeat has interest from many territories interested in licensing Blastbeat. Blastbeat is prepared to enter negotiations in good faith to agree terms for potential partnership with Coca Cola for the UK. Blastbeat believes that the best place to start is in April 2010 with the current Greater London focused Battle of the Bands/ acts competition that has its final in the O2 Arena 13 th July 2010 with 14,000 teens in attendance.
Followed by West MMC highlights (this features kids from South Central and other disadvantaged neighborhoods in LA talking about their Blastbeat experience, presenting what they did in their own Blastbeat music and multimedia companies (MMC’s). http://www.youtube.com/user/BlastBeatUK#p/u/3/e4loLyD3bik Followed by Blastbeat South Interview with Dr Joe Gonzalez, superintendent of schools from Austin Texas http://www.youtube.com/user/BlastBeatUK#p/u/24/Tus5PZqbBTE Followed by Kasie Kirkland one of our Blastbeat alumni from JKO high schools in NY http://www.youtube.com/user/BlastBeatUK#p/u/4/kBDws-uSLIA Followed by Sue John head teacher & London super teacher http://www.youtube.com/user/BlastBeatUK#p/u/1/L5nDE7Ap2RQ
Here is some recent media on Blastbeat http://www.musicweek.com/story.asp?sectioncode=1&storycode=1039927&c=1 http://www.socialenterpriselive.com/section/features/people/20100415/the-bottom-line-jedward-social-entrepreneur http://www.thisislondon.co.uk/standard/article-23804125-schools-sound-out-local-talent-in-blastbeat-battle-to-find-next-jedward.do http://hounslow.hounslowchronicle.co.uk/2010/04/hounslow-borough-schools-to-ru.html
Company Confidential Blastbeat links three very important elements that make the programme very compelling for schools, students and parents. Blastbeat leverages young people’s passion for music, multimedia, social media, making and sharing friends and money as they have fun learning and experiencing first hand business, technical, inter-personal, intra-personal, team-work, communication, music, social, media & related skills. Students keep 75% of the profits from their work, they agree in advance to share at least 25% with charities of their own selection. This combination of personal reward and altruism fosters a good community service relationship (CSR) and social entrepreneur attitude, while teaching students real life lessons and rewards of fiscal responsibility and encouraging young artists to song write and perform more all participants gain real life experiences & career opportunities. Blastbeat promotes understanding of how music enterprise works, and re-enforcing industry “Music Matters” and support Live Music campaigns.
Company Confidential The Four Blastbeat pillars that build our global community and business are… The Blastbeat schools programme.- Is the corner stone that builds the community/ market/ customer base, it covers it’s costs through government funding, sponsorships, foundation grants and has charity status. The Blastbeat schools programme can be licensed as a franchise internationally. The Blastbeat Artist/Creative talent funnel / 360’management / service provider for artists – We sign on the talent that we develop though our schools battle of the bands/ acts system / network. Revenue streams in this section of the business would come from the exploitation of all the artists creative works, song writing, publishing, licensing, live gigging, touring, merchandising, sponsorship, film, TV or any work in the field of entertainment. The Blastbeat Web TV Network & incubator for youth talent – An independent IPTV programme development, content creation broadcasting network and Multi Media training centre. This again is funded privately and gains it’s income from the making and selling of TV shows, educational programming series, news, issue driven programming, generally & particularly focused on a youth or under 25 audience, digital entertainment, video games, visual content for Mobile aggregation etc. There will be two sides to Blastbeat Web TV- 1 . Blastbeat Edu TV , which will be about learning, educational videos and workshops on line teacher type content. 2 . Blastbeat TV that is cutting edge TV by the kids for the kids. This will have the best programme ideas that the kids then selves dream up/ create with the help of our professional mentors. The Blastbeat mobile social network – where our community hangs out online, creates and shares. Blastbeat.tv is a more creative Facebook, MySpace or BeBo but aims to work more off a mobile platform or series of mobile mini sites for Mobile users. It will also house or tool kits for teens our Blastbeat how to do whatever the kids want to know starting with Blastbeat’s “organize a gig” tool kit. There are many ways to monetize this mobile community once we have it.
Six young bands managed by Six young entrepreneurial teams battle it out to win enough money & professional help to kick-start their musical & impresario careers. And throughout all the trials, tears and tribulations, we’ll be following our teams as they fight to become the next big thing. Will they make it? Or will they fall apart due to artistic and management differences under intense pressure? Blastbeat Battle Acts – it’s all about young people on the make: making friends and enemies, influencing people (or pissing them off?) making money and careers in the music business making real life decisions for themselves, their bands and their generation making music and fun for themselves, their friends and fans making fools of themselves or becoming famous making change happen – ordinary young people become extraordinary social entrepreneurs and stars before our very eyes
Feedback.. From Artists “ Just a quick note to reiterate our gratitude for the once in a lifetime opportunity with the whole Blastbeat programme; it was a dream come true. On a personal note, the exposure and media hype we've received off the back of the well organised and put together TV series and different publications has been unreal and really helped us off our feet to go and do bigger and better things . (Pod, Steer Clear, now lead vox / guitar “ Jody has a Hit List” Meteor award nominees 2010 Ireland Students This whole experience so far has been amazing. I have got to meet many new people made new friends and learned a lot about the real world on the way. Before Blastbeat came to our school I had never really had any leadership qualities. I have now gained a lot of respect from my fellow class mates, am a lot more confident around new people. I have learned a lot about music in general, business and the music business. This is and has been a great opportunity for me and I would gladly do it all again . James Brady CEO “ The Blastbeat programme gave me a great opportunity to learn about the world of business and music whilst having fun and helped me develop new skills. It isn’t just a schools competition and a series of concerts, but also a real and fun community initiative that works.” Jason O’Neill, CEO, St Malachy’s school Belfast Teachers “ Blastbeat has helped our students come within the top 5% in the country… I strongly recommend Blastbeat to head teachers & principles across the UK as it serves a very important part of the work related curriculum and enterprise, which is essential. We have had a lot of support from the Blastbeat personnel”. Sue John, Head Teacher Lampton schools Hounslow 2009. “ Blastbeat really does exactly what it says on the tin – they help you, there’s a really good programme online for teachers and kids and it’s really good fun” Andy Smith - Assistant Head Teacher, Leytonstone School, London – 2010 Parents “ The effort put into organising the competition by you and the rest of your team is clearly immense, so I am writing to you so that you might hear from an initially somewhat sceptical parent, the incredibly positive effect you all have had on my son Alex’s life. The Blastbeat competition has given him the opportunity as part of a team to practice and develop his talent in a very positive and real way. In combining the music and business world's in the competition you have created a safe environment for high school students to develop real world creative and business skills. Alex has had to learn how to be part of a team, how to work under pressure, how to meet deadlines in order to deliver the final product he has had to fast-track his technical ability. Over the past few months we have experienced his growth in getting along with people, his commitment and his quiet satisfaction at being recognised for his achievements. So thank you all for providing the opportunity for him to shine, and from the positive atmosphere I witnessed at the finals, you have clearly had similar influence on a large number of students from an array of backgrounds”. Ian Williams, father of Blastbeat SA multimedia student. Press and online links Here is some recent media on Blastbeat etc that is bringing good focus, industry attention, sponsor, media, schools, TV and general awareness on to what we are doing. http://www.musicweek.com/story.asp?sectioncode=1&storycode=1039927&c=1 http://www.thisislondon.co.uk/standard/article-23804125-schools-sound-out-local-talent-in-blastbeat-battle-to-find-next-jedward.do
Blastbeat will deliver a battle of the bands/ acts schools and colleges competition in the Greater London and touching into the Home Counties from April to July 2010 with the finals in the O2 13 th July. Blastbeat will then run a UK wide Battle of the Bands Acts Challenge from September 2010 to July 2011 touching into 1,200 schools plus across the UK Discovering and monetizing new unsigned music talent and creating a massive youth community and brand awareness and loyalty for sponsors. Blastbeat has an actual and potential physical presence in schools nationwide due to our partnerships with the DCSF & The Transformation Trust Sponsors will benefit from the CSR aspect of the Blastbeat Challenge, with students nominating and donating 25% of profit to a wide range of charities
Blastbeat can provide assurance that we are geared up to protect the rights of sponsors throughout the process and sponsorship nationally, working with the Dept of Schools Children and Families, the Transformation Trust. See also the letter of recommendation from Coca Cola Ireland where we had a 4 year relationship.
Why Partner with Blastbeat? 1) Blastbeat is the only real tried and tested contender worth considering in the area of assess to schools and colleges in the UK for those interested in the development of a real creative music youth movement, community building and monetizing opportunity, with proper educational, CSR, longevity and scalability. 2) Blastbeat is a relevant, tested and supported programme. 3) Blastbeat is a programme that is approved and financially supported by the Dept of Children, Schools and Families. 4) Blastbeat is established in London for three years now, working very well in over 66 London Schools, touching into a further 240 and has a clear path to scale Nationwide across the UK in schools from Sept 2010 with the support of the Transformation Trust and Dept for Education. The plan is to be in 250 Hub schools touching into 1,250 schools in 2010/ 2011, Thereafter 500 touching into 2,500 schools in 2011/ 2012 and to have a presence in practically every school in the UK by 2015. 5) Blastbeat has the proven ability to network, to grow organically and virally in High Schools & Colleges and soon in Universities globally, tapping into students passion for fashion, music, dance, fashion, making friends, social networking, their desire to make some money and gain stature by being “independent” young adults. 6) Blastbeat is naturally moving up the educational chain, from secondary into Colleges and Universities in the UK and thence Internationally. Blastbeat has the real potential to grow to become a very large global brand / movement over the next seven years. 7) Blastbeat has started building a very large networked community of young creative and entrepreneurial people, change makers who are the leaders, the stars of tomorrow. 8) Blastbeat knows how to grow a community of young people online and off line. Blastbeat has a clear and achievable goal of 40 million plus connected young social entrepreneurs, united also in a desire to bring about change and to create a whole new renaissance in music through social media, live performance and youth TV by kids for kids. 9) Blastbeat is proven to be the best programme of its type over the 7 years it has been running in schools in four continents including in Ireland, North and South, the USA (7 cities), the UK, South Africa, Belgium, the Check Republic, Slovakia, and now Japan.( www.blastbeat.jp). There are many countries that now want to take Blastbeat and we are ready to start licensing in India, the Far East and South East Asia and North America. 10) Millions of pounds and seven years of hard work has already been invested to develop and establish the Blastbeat expertise and programme around the world, our online ad offline tool kits etc, there is no other contender that is even close to delivering what Blastbeat does so well. 11) The Blastbeat team exits and is fully focused on the continued success of Blastbeat – Blastbeat is our sole professional occupation and passion. 12) Blastbeat Education has developed several new products that will further enhance our offering, including A) Our mentoring programme for third level institutions, B) “Blastbeat Pro Mentor” the corporate mentoring programme where professional will mentor Blastbeat kids in secondary schools and colleges. C) “Blastfactor” the Primary school version of Blastbeat where kids run a simpler version, a talent show event in their class or school. D) The Blastbeat teach the teacher programme for very underserved communities or schools. 13) Blastbeat is now ready to start licensing 15 more countries in the next year. 14) Blastbeat has developed a Dance and a Fashion version of Blastbeat, which we can offer schools from September 2010.
We can achieve this over the next three years through Blastbeat is bringing a physical and virtual presence into thousands of schools & gigs across the UK. Tens of thousands of competitors over the next three years. A National TV series on a network (written offer Chanel 5, others interested). Online presence with our own social network that is allowed in schools Massive media campaign – media already love the Blastbeat initiative to help and inspire young people Physical poster & flyer campaign ops Orchestrated online campaign using all the Social Media changes Huge most impressive Blastbeat Finals in the O2 Arena with over 14,000 young people , teachers, family, musicians / artists both new and famous, celebs, politicians , entrepreneurs, media, live streaming etc Opportunities in many other areas to extend the range of the property, including live tours and gigs e.g. at shopping centres during the schools holidays. Blastbeat Web TV (IPTV) network International roll out once the UK model has proven itself Blastbeat could establish a new televised creative CSR youth awards, to recognise and celebrate the new generation of stars we find thought our programme TV opportunity. Blastbeat will bring a brand and its association with youth music entrepreneurship and community action to tens of millions of the population, not just the 5 million plus students Blastbeat can connect with in educational establishments but families and the general public, who love what Blastbeat is all about. According to the survey Omnibus survey commissioned by Coca Cola in 2008 carried out Millard Brown, After running with Blastbeat brand recognition in Ireland for our headline sponsors Coca Coal was 76% of the teen population of the country, approval ratings from teens & parents was in excess of 94% for both and 11 % of teens and 5% of parents said they drank more coke as a result of Coca Cola’s association with Blastbeat. TV The Blastbeat TV series format its like The Apprentice with guitars meets the Xfactor with twists. With broadcast offers from National TV networks in the UK, Blastbeat can deliver all the messages and strategic gaols in the areas of Youth, New Music, but also Dance, Fashion and even Sport as the Blastbeat programme will also be rolled out in these areas in the next few years. We can develop all these opportunities with our main partner in the next three years. How Blastbeat works . Within the Blastbeat schools challenge, there are two competitions in one. A) The battle of the bands/ acts live original music competition for competing artists winners get managed and recorded. B) The social enterprise competition - winners receive mentorship and investment. Students form their own Music & Multimedia Company (MMC) to compete against each other to win cash prizes and recording/ management deals etc. Each MMC is made up of pupils running their own social enterprise company, each choosing their own roles and working together as a team to stage the best battle of the bands/ acts event and to be the best music and multimedia company. Within a structured three-month period these MMC’s implement their own business plan, marketing activities and financial management etc, as part of organising and staging battle of the bands / acts featuring the top young acts they can find. Students keep profits from their work, but are encouraged to share 25% or more with charities of their own selection. This combination of personal reward and altruism fosters a good community service relationship (CSR) and social entrepreneur attitude, while teaching students real life lessons, rewards of fiscal responsibility and creates social community capital. By participating in the Blastbeat Programme, teenagers self-confidence, self-belief, self-esteem, social and life skills are boosted enormously. Through Blastbeat and its activities, tens of thousands of teenagers around the world have benefited from the opportunity to showcase musical and event promotion while developing their social entrepreneurial skills. This internationally tried and tested programme is currently running in England (London) funded by the Department of Schools, Children and Families. Creative Talent and Enterprise In contrast to the Xfactor, the key focus with Blastbeat is fostering original creative talent and enterprise, promoting live music event creation, including development of real life & job skills with 14 different key music business management positions, encouraging song writing & music performance in schools, colleges, universities & communities. The programme has been developed, run & refined over seven years in a variety of territories around the world including Ireland, the UK, USA, SA, Belgium, Slovakia, and Japan. There is huge interest now from dozens of territories around the world, Blastbeat intends licensing internationally to 20 plus territories in the coming 12 months. Credible Relationship with Grassroots Development Blastbeat offers Samsung a robust mechanism for building a really credible lasting dynamic relationship at the grassroots level. Blastbeat also promotes a CSR profile whilst widening and deepening the networks into the company for the next generation of innovative creative and business talent. Top-Line Sponsorship Opportunities A range of opportunities for top-line sponsorship, particularly given Blastbeat easy adaptability as a model into Blastbeat’s planned proposed expansion into the dance, fashion & sport models of engagement. . Positive Profile Demonstrating relevance to the key political focus on the education, preparation for the work place, real life skills, broadening participation, creative media & enterprise agenda, whilst highlighting the wider power of music to transform lives and communities, and supporting the drive for social entrepreneurship. It is an inspirational programme combining social merit with commercial benefit. Music Matters Promoting understanding of how music enterprise works, and re-enforcing a “Sponsor/ Blastbeat Green Live Music” campaign.
What is the Blastbeat Mission? Blastbeat utilizes music, multimedia and mobile communication to create a world of empowered entrepreneurial youth working for positive social change through the medium of Music, Multi & Social Media. Our mission is to provide a self sustaining organization that can support and grow an International framework for youth creativity and community building, social entrepreneurship, fun learning experiences, ecological awareness & action whereby young people can, through their own decisions & deeds, learn real Life skills, good non sectarian teamwork, social Inter-action, green awareness & social capital creation both on & offline.
Blastbeat has employed one of the very top PR agencies in London PHA, Wardour Street. We have our finals at the O2 Arena best most popular venues in the UK. Blastbeat and our partners the Transformation Trust will have some of the top music, entertainments, business political & community there as judges, VIP guests including some very well known celebs and stars. There will be very significant media interest in this event. There are also offers on the Table from TV channels to make a series around the Blastbeat battle of the Acts. This will also cause a lot of media interest.
The Blastbeat TV format could allow many cool product placing opportunities as does the Blastbeat WEB TV format.
There will be two huge screens on the backdrop of the main stage at the O2 Arena on the 13 th – this can be offered to Coca Cola to promote and link their brand with Blastbeat on the 13 th July and there will be many product placing opportunities.
Besides the huge LCD screens on the Main stage at the o2 Arena there will be many other places that can be used to brand the event like the social entrepreneur village at the entrance to the event where 66 schools and college companies will present and create a student village atmosphere before the arena show opens.
A full range of Merchandise can be developed– this is not included in the Blastbeat Sponsorship fee and will be a separate marketing budget that a sponsor will agree in advance.
We are very experienced in this whole area of content generation after 30 year in the Music business- the Arena finals will be filmed and recorded professionally to the highest standards.
Why get involved? “ If organisations want to speak to, and connect with the youth generation these days, they need to find ways of incorporating music into their development projects ” - Carl J. Schramm, CEO, Kauffman Foundation “ Entrepreneurship education is essential for developing the human capital necessary for the society of the future…it needs to be central to the way education operates. Educational institutions at all levels need to adopt 21st century methods & tools to develop the appropriate learning environment for encouraging creativity, innovation & the ability to “think out of the box” to solve problems” - The Global Education Initiative Report: World Economic Forum, April 2009
Student feedback examples Hey Rob, Sandy here, best PR in Blastbeat this year woo!! Rob, from the bottom of my heart I would like to thank you sincerely for this opportunity to prove to ourselves, our school, our teachers, and our families, just how mature and responsible teenagers can be when given the chance to be. Rob, to be honest with you this is how I feel... In today's world, I feel that only bad press concerning teenagers is reaching society’s ears.. Every few days we see and hear about tragic teenage murders, heartbreaking teenage suicides, and unsociable thugs roaming streets intimidating all they find.. Sad I fear that teenagers are becoming stereotyped, and the good that is inside each young adult is being lost among a sea of bitter news.. Then like a phoenix from the ashes along came Blastbeat! Blastbeat has opened the door of opportunity for us teenagers! Now people see that we are able to contribute towards society in a positive and helpful way. We have proved to ourselves and all who have witnessed the hard work and dedication the mini companies have thrown into Blastbeat, that there are many optimistic and constructive inputs to be found when people like you Rob give us that chance. Blastbeat is a wonderful chance for teenagers and bands alike to shine. Keep up your amazing work! It’s appreciated!! I would love any aperture to get involved in promoting Blastbeat. I feel it has done so much for me as a person and I want to give something back.. We’re so happy for Audio Circus!! We’re joining forces with them this Summer and hopefully organising a few charity gigs, keep an eye out for them!! Mr. Green We want to help them as much as we can, not that they need it! Smile Sandy PR Manager SurrealSounds What Blastbeat meant to me. Blastbeat is the most important and productive project I have been involved in not only in this school year but in my life. It encompasses every aspect of the music business which 99% of can be put in practice in any other business. An important point is that not just people who are interested in music can take part. There is opportunity for everyone to be involved whatever their interest may be. It is a real hands-on experience and gives great freedom for young people to express themselves creatively and artistically, unlike other school projects I have been involved with, to me this is about learning about yourself, picking up new skills and helping you decide what career path is for you. The Blastbeat competition is the sole reason I have progressed in each of these areas. Being a teenager isn't easy and I have had a particularly bad experience of adolescence. My life seemed to serve no purpose and was very depressed. In complete darkness, Blastbeat came along as a glimmer of light and provided a distraction from my internal agony. For the last few weeks I have been working very hard as PR manager of my company and have received great praise from Robert Stephenson. I could not put into words how much his support as well as the hand of friendship which he has extended to me has meant. Coming from someone I admire so much and who I see as the perfect role model has given me an enormous boost. I have gone from not wanting to get out of bed in the morning to an enthusiastic young go-getter! ( 16 year student, name withheld) Blast:beat & Phonic_TY What we’ve learned By Niall McCauley CEO My teacher brought Blastbeat to our attention in school; I knew I was up for the challenge. I knew I was going to give it 110%, because I didn’t want to waste the opportunity given to me. I put myself forward for CEO, got the job, and it started form there. When we first heard about the Blastbeat challenge we all were enthusiastic about the entire competition. We knew that it was going to be a huge undertaking but we liked the idea of a challenge, just as Blastbeat says; look at every problem as a challenge to be solved. It is a great programme, because even though the company does all the work, we are helped along the way. There is a set criterion of assessment procedures that we have to follow, which informs us on what to do. So, it doesn’t seem as hard as it first presents itself. As a CEO, Media Editor and a Website Designer I have learned a lot along the way, e.g. how to develop a Business Strategy, Multimedia Strategy, how to run a company fairly and efficiently, Organisation skills, Consistency skills and most importantly, delegation skills. In order to run a company properly, delegation is necessary. It’s a real company, It’s not like the BBC programme, The Office, and I’m not Ricky Gervais, It’s a serious business which requires all of the above skills, which I didn’t have at the start but I gained quickly along the way. When something went wrong I didn’t get up on the table and start dancing, I tried to sort it out, like a real CEO would do. That’s what I learned in this process, and that’s just me, I can’t speak for the rest of the Company, but I’m sure that they’ve learnt a lot along the way too e.g. Event Management, Marketing/ PR skills, Initiative and ingenuity skills. Also a CEO has to make a lot of harsh decisions that may affect friendships but the way Phonic TY have done things, whatever happens in the MMC (Music Mini Company), stays in the MMC. There are no repercussions outside, for example, if the Sales Manager has to be fired because he/she isn’t doing a good job, fire him/her, (but it shouldn’t be personal). I’ve also learned how people really behave and how mature some people really are. So in the end up, we’ve all matured immensely, which is another valuable aspect of the TY programme. Even though there was a lot to do, I eventually learned how to cope with the pressures of other manager’s problems. If ever anything goes wrong the CEO has to be consulted with, in all matters “Communication” is the key to run a successful company, along with teamwork, which major emphasis is put on by Blastbeat. Together Everyone Achieves More As a Company, we have learned how to work together as a team, as we are only a group of teenagers, we can only work as well as can be expected. We’ve learned how great an experience the Blastbeat programme really is. We’ve also learned that it was a highly rewarding experience. Not only do we have the honor of being the best MMC in the land, We’ve learned that the key to solving a problem is to meet it face on. We’ve learned that mistakes can and will be made, but they can always be fixed. It may get boring for some people but there’s always work to be done. What happened up in Phonic TY HQ, when a certain officer has nothing to do he/she assists someone who is very busy e.g. after the BOTB the event manager won’t have much to do, so he/she could help the CEO or Marketing Manager, who were always busy. Blastbeat gave Phonic TY, especially me, a wide range of opportunities, I had my heart set on law before Blastbeat but now, I’m definitely going for Business Management or something in the Multimedia Business. I am confident that my CV will also be very impressive. I hope that Blastbeat can give future students the opportunities that were availed of by myself and my company and I hope that new gates will be opened for them too. Niall McCauley CEO Phonic_TY. St Columbas,
Blastbeat leverages students passion for Music, Mobile & Social Media, making friends and money to drive a new hunger for learning, using mobile education platforms and mobile payments technology, empowering the entrepreneurs, the impresarios and stars of tomorrow.
My BlastBeat Experience Cara van der Vyver In the beginning of the year when I first started with the BlastBeat project, I wanted to do it for the fun and experience but I would never in my life have guessed that I would have learned so much and gained this much knowledge not just about the business world but life and working with people. I have never before been a prefect at school and never associated myself with leading people and organizing events, but this whole experience has changed my life dramatically in a way that no one will ever realize except me. People have been coming to me for advice and asking me to do planning for school related subjects and I have gained so much respect from my peers. I have gained self-confidence and in the same time a better understanding for less privileged people and what hardship they have to go through everyday of their lives. It makes me humble to see what other people do for their neighbors and even though I’m only sixteen, I feel that I have to make up for all the years in my life that I have lived in isolation to the worlds problems. This BlastBeat experience has in a positive way changed my life and made me a more understanding, organized, disciplined and trustworthy person to lead people and dedicate my life for something bigger than myself. Thank you BlastBeat for making me part of this project - Cara van der Vyver Subject: Re: THANK YOU FROM THE BOTTOM OF OUR HEARTS Robert Thank you so much for the trip and for the opportunity. this has been the single greatest experience i could ever have asked for. the music and music production industries have always been a dream job for me, whether i would have been teaching or if i had been managing events. this will give me the experience i need to help make my decision.tell me if there is any way that i can help with Blastbeat, as i think that all pupils should have the opportunity to experience what i have in the last week. i met so many fantastic people who i share interests with. thanks again, it really means the world to me. Julien Fievez
Feedback from Mary Bruton -I think the Blastbeat competition is providing a great focus for my 16 year old daughter, Fionnuala, presently participating in transition year. It is obvious that she is learning many new skills and utilising her talents in a team approach with her class. In their mini-company my daughter has adopted the role of Art and Design Manager, where she has enjoyed using her creativity to design the company logo, posters for promotion and the backdrop for their concert. I believe Blastbeat has increased her confidence remarkably, the proof being the fact that she co-presented their Blastbeat gig. This is a role I could not have imagined her undertaking a few months ago.The Battle of the Bands gig was the culmination of lots of work from everyone in the team and when the companies managing director informed Fionnuala of the letter of positive feedback to the group which you sent her made all the work seem worthwhile. I am delighted that Fionnuala is involved in such an interesting and positive programme.( Mother of Blastbeat student) The Blastbeat programme has had a very positive influence on my daughter. She was always a gifted writer but her position of journalist in the mini-company Pulse Ty has prompted her to follow a career in journalism. She is hoping to use her articles and assignments for the competition as part of her portfolio. As there is no home work as such assigned to students in transition year I am thrilled to see Bronagh spending her spare time working hard on blast beat, I Feel it is an extremely good opportunity for all the kids involved this year. I am truly delighted to hear about how motivated they all are about this and to see them all so enthusiastic about it. I hope the hard work pays off in the end. I simply can not find anything negative to say about this programme.( Mother of student) ----------- I think Blastbeat is an excellent idea, because it teaches transition year students how to run their own business while making a positive impact on the local music scene, as well as promoting young musical talent all over the country. I was delighted to hear that our school was competing in the competition again this year as it was a very well-run operation two years ago when Phonic TY won the competition outright, which my eldest son, Sean, was a part of. This was an amazing experience for him which helped build his confidence a lot from doing things like being interviewed on the radio various times. The Mini Company's development this year has been closely monitored both by their teachers and the Blastbeat Team in Dublin. From hearing about all the work the Pulse TY gang is putting in I'm sure it will be a great success again this year. The format of the competition enables the Mini Co's to learn from their mistakes, which I believe is an important lesson to learn in life. Best of luck to all those participating this year. Paul Armstrong Father of Blastbeat student.
Great Memories are made of Blastbeat expeiances Hey Robert! Shona Daniels here from the Scandalous Sounds team. I just wanted to tell you how grateful I am for allowing me the opportunity to experience such an amazing and memorable time in my life. I love Dublin so much and hopefully will persuade my parents to take me there again. The people are so friendly and Dublin is truly beautiful. Thank you also for looking after us in London! Everyone agrees that you must be an angel!! I wish there were more Robert's in the world, hahaha. We are all looking forward to seeing you again and are even more motivated thanks to the trip. We are all trying to stay in contact with the other companies. Thanks again, lots of love Shona xXx Hello Robert. I just wanted to say thanks for including my daughter and her company of friends in all of the festivities at the blast beat world finals...your generosity is remarkable and your passion for your work is very evident...alexia had a wonderful time and i know that she will take this terrific experience with her out into the business world. Best of luck to you, Scott garland, alexia garland's father High voltage Santa Monica, California hi there rob. hope you are well I just wanted to extend a further personal thank you to you and your people, you probably tired of hearing them by now, seeing you do so many good things for so many people. not to sound cliché but THANK YOU ROBERT STEPHENSON, and i truly mean that. You have changed my life drastically, business and socially wise. You have been nothing but honest to me and given me advice whenever you saw fit. my confident levels when tackling business matters and whatever mission i am on; has increased overwhelmingly, i now live by the quote i heard from Kanye West (American rapper) &quot;for me giving up is way harder than trying&quot; thank you 3 much Rob you have been a friend, business partner and mentor its been nothing but a learning a fun experience for me. cant wait to see what the future holds.. stay being the grand person you are, and i can tell you now ur hard work isn't going in vain. thank you Lauren Wilson's Blog http://www.blastbeat.tv/MizzBailey/blog * last entry 18 March 2009, 8.13 AM Latest Entry For whom it may concern... 18 March 2009, 8.13 AM What can I say about Blastbeat, about Tori Eldridge, about Robert Stephenson? How can I describe all it’s done for me? How can I ever show the gratitude I feel? How can I ever express just how… proud, nay, privileged I am, involved with this program? Written words truly are just about as close you can get to expression, just below music. And that’s what this program is about: expression, music, charity, love, and peace. I have met some of the most inspiring people I’ll ever meet through this program. I have felt, for the first time, the glow of pride in not only myself, but a group effort. This program let me become who I never thought I could be. I was professional, I was responsible, I wanted to work hard, I wanted to deserve a victory. I wanted to be a part of everything. I love Blastbeat because it gave me everything I needed to know I was more than just another “worthless teen.” I love Blastbeat because there is no better world than the world of music. I love Blastbeat because it gave me an excuse to try. It was well organized. It was precise. More than anything, it gave me something to look forward to in life. I have to be honest. There were times when I thought, “What’s the point?” There were times when I thought I had no importance in this company. There were times where I would have rather gone home and slept than go to another dreadful meeting. All I had to do was stick around to see this company in action, and I wouldn’t have reason to quit anymore. I know Robert has asked for criticism as well as praise. I know he wants me to be brutally honest – which we all know isn’t exactly a challenge for me – but I’m limited. I’ve sat here and stared at my computer screen, awaiting that big problem that kept arising to… arise once more, finally to be publicized. Still, nothing comes to mind. I solemnly do believe that there is always room for improvement, and I trust that improvement is a constant. Music is my life, and will continue to be my life until my life is over. Blastbeat is now a part of that life. I hope to make this business my true business, my career. I hope to forever have this solace. I thank you, Robert, Tori, and Sixty One Avenue Industries.
Blastbeat June 2010
Compuor C A major partnership music opportunity impacting the global student market. Presented to June - 2010
Blastbeat - Mission <ul><li>Developing new exciting education programs, empowering musicians, entrepreneurs, impresarios to be the stars of tomorrow, today. </li></ul><ul><li>Leveraging the above youth interests & mediums to create a sustainable community of 40 million plus young change makers united for the common good in a fun cool way. </li></ul><ul><li>To create a global youth movement centred around students passion for Fun, Music, Mobile & Social Media, Making friends & Youth Enterprises . </li></ul>
Introduction to Blastbeat Where music & social entrepreneurship is born. Join the music revolution <ul><li>I recommend Blastbeat . Gavin O’Doherty, Marketing Manager, Coca-Cola Ireland. (see below) </li></ul><ul><li>Tried and tested model run by experienced team </li></ul><ul><li>1,000 plus concerts around the world </li></ul><ul><li>Featuring over 4,000 bands </li></ul><ul><li>Performing to over 360,000 young people </li></ul><ul><li>O2 Arena Finals = 14k teens, top acts, TV series - 5 million students plus families etc </li></ul>
Introduction to Blastbeat See YouTube video clips <ul><li>This explanation of Blastbeat was made for us by two of our 16 year old Blastbeat alumni </li></ul><ul><li>http://www.youtube.com/user/BlastBeatUK#p/u/0/0lVp53Onibo Followed by Blastbeat a testimonial collage put together by these young video makers </li></ul><ul><li>http://www.youtube.com/user/BlastBeatUK#p/u/2/hcxr_GzjFW4 </li></ul>
Case Study: by Coca-Cola on Blastbeat (Irl) <ul><li>38% of teens said the sponsorship made Coca Cola cooler </li></ul>(Independent omnibus survey conducted by Coca-Cola following Blastbeat programme, Ireland- 2008) 76% of teens & 61% of parents correctly named Coca Cola as the sponsor 18% of teens & 11% of parents said they buy more Coke as a result of Coke’s sponsorship of Blastbeat Summary of Coca Cola research Teen media recall TV recall = 53% PR recall = 55% Digital recall = 28% Newspapers = 26% 62% of all teens and 36% of parents were aware of the Blastbeat programme 94% of teens and 92% of parents believe that Coca-Cola sponsorship of Blastbeat is a good idea. 53% of parents more inclined to associate Coca Cola with positive activities for teenagers
Sample of recent Blastbeat press <ul><li>Blastbeat is global programme that offers high schools the opportunity to teach entrepreneurial business skills, promote young musicians and support youth communities on a local and worldwide level. (Music Week 5th Feb 2010). </li></ul><ul><li>The Government has backed the Blastbeat project founded by Irish music entrepreneur Robert Stephenson, credited with bringing Irish band U2 to the UK for the first time 30 years ago. He has organised similar contests in Ireland , Belgium , South Africa and America . (Evening Standard Feb 2010) </li></ul><ul><li>For under -18s, gaining entry to concerts in licensed venues is a constant problem. But the regular Blastbeat gigs provide a solution: up-and coming bands play shows to a teenage crowd in a venue serving nothing stronger than Coca Cola. ( Hot Press) . </li></ul>
Train, nurture and empower youth talent with business skills around areas of passion, music, dance, fashion, sport and social media Creating a National youth community with scope for international reach centred around music innovation and sharing Facilitate responsible empowerment & entrepreneurship in a fun way Education Social Entrepreneurship Music Blastbeat – 3 in 1 Proposition
Blastbeat Unravelled - the pillars to our business model Schools Live Gigs & tours Social Media/ Web TV Mobile Music Industry TV/Broadcast Students Bands/Fans Social/Creation Networking Content Distribution/Promotion Content Creation/Collaboration (National & International Music Multimedia Youth Community Creation
Blastbeat.TV series = big scalability <ul><li>Two national UK TV networks have agreed to broadcast an add supported, ten part Blastbeat TV series, we start a WEB TV series in Oct 2010. </li></ul><ul><li>The young apprentices / artists are set challenges to see if they have what it takes to have a career in the music / entertainments industry.. </li></ul><ul><li>Huge potential for global licensing of the TV series and program in schools / colleges growing community, building our social media, content creation & community interactivity. </li></ul>
Blastbeat = Connectivity, Community, Creativity, Credibility, Education, Entertainment, Enterprise, Empowerment, <ul><li>A superb self sustaining CSR programme to support connecting with creative, socially entrepreneurial young people with a strong CSR, mentoring real global potential. </li></ul><ul><li>Excellent proven pedagogy integrity & scalability </li></ul><ul><li>Empowering youth communities to tackle social, educational & environmental issues. </li></ul><ul><li>Safe yet cool environment for teens to have fun being creative. </li></ul><ul><li>Endorsement by all stake holders students, schools, teachers, parents, government, sponsors and artists </li></ul>
Promotion , Profile, Penetration. Promise <ul><li>UK then international brand recognition opportunity for Coke centered around teen music content creation community online & offline. </li></ul><ul><li>April 2010 /July 2010 - Greater London ‘Battle of the Acts’ & Yong Social Entrepreneur Competition, UK Finals @ O2 Arena 13 th July. 10,500 live audience - young people, teachers, parents, artists, media, music industry etc </li></ul><ul><li>Sept to 2010 to July 2011 - Nationwide ‘Battle of the Acts’ & Yong Social Entrepreneur Competition – Finals 02 Arena July 2011- 14,500 live audience as above </li></ul><ul><li>Presence in 250 London schools/Colleges April/July 2010. </li></ul><ul><li>Presence in 1,200 UK schools/Colleges Sept 2010/July 2011 </li></ul><ul><li>Presence in 2,400 UK schools/Colleges Sept 2011/July 2012 </li></ul><ul><li>Potential to reach over 5 million UK students by 2012. </li></ul><ul><li>Web TV possible from Oct 2010 </li></ul><ul><li>National TV primetime series Oct 2011(separate proposal) </li></ul><ul><li>Big CSR offering with government & media recognition </li></ul>
<ul><li>Stage 1 May to July 2010 </li></ul><ul><li>66 hub schools & colleges (touching into 240 schools) </li></ul><ul><li>- </li></ul><ul><li>Stage 2 Sept 2010 July 2011 </li></ul><ul><li>UK 6 cities - 250 hub schools & colleges </li></ul><ul><li>(touching into 1,200 schools) </li></ul><ul><li>- </li></ul><ul><li>Stage 3 Sept 2011/July 2012 </li></ul><ul><li>UK 10 cities-500 hub schools & colleges </li></ul><ul><li>(2,400 UK schools/Colleges) </li></ul>Official Sponsor / Partner in the UK
Why partner with Blastbeat? <ul><li>Already proven to work very well, funded by the Dept for Education, ticks all CSR, HR and PR boxes. </li></ul><ul><li>Focused access to huge youth network with integration of online & offline activities around music & social media. </li></ul><ul><li>High profile association with music a key lifestyle interest of the teen demographic, traditionally difficult to engage. </li></ul><ul><li>A significant corporate social responsibility & environmental programme – recycling phones etc </li></ul><ul><li>Access to a constant stream of live music events, exclusive content and strong competition elements </li></ul><ul><li>A programme which will aid youth educational & personal development, Music & business/entrepreneurship skills </li></ul><ul><li>Significant media coverage & major brand awareness opportunity on TV, Radio, Social Media, Online Youth grassroots community network, building, creating new revenue streams . </li></ul><ul><li>Helping kids to create new enterprises, link with employers etc </li></ul>
Activating Blastbeat <ul><li>Generate music & lifestyle content online and offline, create new content, huge viral marketing opportunities. </li></ul><ul><li>Many press, radio and TV opportunities, tap directly into niche online social media. </li></ul><ul><li>National TV series sponsorship/ adds etc, plus WEB TV series </li></ul><ul><li>Many branding opp’s leading up to and including at the gigs etc, etc </li></ul><ul><li>Cross-leveraging opportunities with other potential partners like O2 etc </li></ul><ul><li>Volunteering opportunities for employees into schools & colleges to help mentor participating students, Recruitment CSR, PR & HR solutions. </li></ul><ul><li>Recycling programmes in schools and colleges is part of the Blastbeat programme </li></ul>JOIN THE MUSIC REVOLUTION
<ul><li>Music </li></ul><ul><li>Bands, Artists, Gigs, Download Music, Videos, Merch’ payment via mobile – empowering students to mobile commence.. </li></ul><ul><li>Blastbeat discovering & fostering new talent creating Intellectual property that Nokia can have exploitation right to. </li></ul><ul><li>Social Responsibility </li></ul><ul><li>Students Donate 25% of profits to charity to their choice. </li></ul><ul><li>Blastbeat provides alcohol/drug free events </li></ul><ul><li>Creative outlet for young people </li></ul><ul><li>Business & Entrepreneurship </li></ul><ul><li>Students learn how to run their own company </li></ul><ul><li>Discovering & working with young entrepreneurs, artists & stars of the future- creating a hob of the best talent internationally </li></ul><ul><li>Inspiration </li></ul><ul><li>Blastbeat providing a positive lifestyle change to young people both locally & globally plus the celebs / stars of tomorrow today </li></ul>Marketing Communications – Key PR Messages
Blastbeat in the UK Marketing Communications – Key Distribution Poster and flyer campaigns around all Blastbeat events (MMC Concerts, Semi Finals and O2 Arena UK Final) PHA PR agency to continue to secure major Media coverage. Advertising through various online social networks (Blastbeat.tv, Facebook, MySpace, Youtube, Twitter, MSN etc) Advertising in gig and entertainment listings (online and offline) Key media partnerships to be agreed
Blastbeat.TV – Social Media Website <ul><li>home page branding </li></ul><ul><li>‘ Splash pages’ Hyperlinks </li></ul><ul><li>Video/picture/Music streaming </li></ul><ul><li>Lots of other opps’ like online & mobile competitions around lyrics song-writing etc </li></ul><ul><li>All Social Media covered by thousands of active teens networking to promote their gigs, bands, etc </li></ul>
Blastbeat Onsite Branding Primary venue onsite at the Semi Finals and the Finals @ the Arena on July 13 th plus the 276 Blastbeat Gigs between Jan & July 2011. Signage e.g. Use of Big Screens on stage at the Arena to project logos etc to 14,000 students. All semi final and final venues, poster sites, banner sponsor accreditation boards All signage of Blastbeat Schools Music Companies, team shirts/ hoodies/ hats etc
On-site Promotion <ul><li>WiFi / mobile connectivity </li></ul><ul><li>Bluetooth interactivity (e.g. download video, music, interviews, lessons, games, tool kits and info on blastbeat events etc.) </li></ul><ul><li>Product Showcasing / testing of new product ranges to early adapter groups of fashion & trend setting kids </li></ul>
Content Rights <ul><li>Sponsor/ partners can have </li></ul><ul><li>Use of images for marketing and communications. </li></ul><ul><li>Use of all the music & video & songs created </li></ul><ul><li>(all above subject to standard contract and child protection laws) etc </li></ul><ul><li>Access to the major artists/performers and celebs for promotional purposes, such as event appearances, endorsements of the Blastbeat charity/ cause etc </li></ul>
Blastbeat & Coke – “Life Changing experience ” <ul><li>Over the past few months we have experienced Alex’s growth in getting along with people, his commitment and his quiet satisfaction at being recognised for his achievements. So thank you all for providing the opportunity for him to shine, and from the positive atmosphere I witnessed at the finals, you have clearly had similar influence on a large number of students from an array of backgrounds” . Ian Williams, father of Blastbeat student. </li></ul><ul><li>“ Blastbeat has helped our students come within the top 5% in the country… I strongly recommend Blastbeat to head teachers & principles across the UK as it serves a very important part of the work related curriculum and enterprise, which is essential. We have had a lot of support from the Blastbeat personnel”. Sue John, Head Teacher Lampton schools Hounslow, Nov 2009. </li></ul><ul><li>This whole experience so far has been amazing. I have got to meet many new people made new friends and learned a lot about the real world on the way.Before Blastbeat came to our school I had never really had any leadership qualities, now I am CEO and having fun too. James B student CEO </li></ul>