Organizational customers types :
1. Commercial Enterprises:
a. Industrial dealers
b. Original Equipment Manufacturers
c. Users
2. GOVERNMENT AGENCIES
3. INSTITUTIONS
9. QUALITY
AND DEPENDABILITY
OF END PRODUCT
HOW PRODUCTS AND
SERVICES SERVE THE
CUSTOMER
PROMPT, PREDICTABLE
DELIVERY AND MAINTENANCE
SERVICE
HOW PRODUCTS
MATCH THE NEEDS
OF
CUSTOMERS
20. INDUSTRIAL
PRODUCTS
MATERIALS AND PARTS
Raw Materials
Farm
Products
Natural
Products
Manufactured
Materials
Component
Materials
Manufactured
Parts
CAPITAL ITEMS
Installations Equipment
SUPPLIES AND
SERVICES
Maintenance
& Repair
Supplies/Ser
vices
Operating
Supplies
21. I. MATERIALS AND PARTS
A. Raw Materials
Farm Products
Natural Products
B. Manufactured Materials
Component Materials
Manufactured Parts
-goods that enter the product directly