(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
Geo Fencing by Go DiGinius
1. Fully Automated Next Gen Flyers Track Real-Time
Response
Engage Potential
Customers
Introduces
2. What is Geo Fencing Automation?
We use our data analytics algorithm to provide
the strongest tool possible for our clients to reach
its target audience and engage them through
mobile platform.
Geo Fencing is a tool which BRAND can use to
derive the ACUTE PROFILING of its consumer and
target the right profiles with right message at the
right time and right location.
3. Geo Fencing Methodology
Mobile Device Location
Data Analytics
Device ID’s Profiling Ads Penetration
Ads Optimization Creative Modification Lead Generation
4. Geo Fencing Explanation With Example
Problem Statement
Let’s assume a problem statement
There is satsang event going to happen in Radha Soami Satsang
Beas, Delhi. This event will have an approximate gathering of 100,000
people. It’s a 3 days event and there will be a bunch of HNIs & NRIs
would present.
Its an opportunity to capture HNI & NRI prospects from the
event by using the location based device ID analytics.
The objective is to serve the serve the adverts of your property
property range to right NRI & HNI who are active at the target
location.
5. Proposed Solution
In this scenario, prospects are tapped with Publisher Targeting to reach
to the device IDs of the targeted audience which are active on their
mobile devices in a geofence periphery and having a profile that
meets with the parameters of potential HNIs & NRIs.
Now, once the profile criteria is matched, the targeted targeted device
IDs are liable to receive the banner/ push text ads. These pop up/test
ads while a user is active on a mobile application or a mob site or in an
active server session but not using the device. Here, the interested
prospects would be captured as leads and redirect to
http://goparty.co.in/delhi/geo-fencing.html.
Passerby to the geofenced region is also liable to see the ads but only if
he/she meets our profiling and demographic criteria.
Complete analytics would be saved to optimize the campaign for
better user engagement and lead generation.
Verified creatives & content would be served to grab the attention of
target people.
6. Case Studies
LET US TAKE YOU THROUGH SOME OF OUR SUCCESSFULLY COMPLETED CAMPAIGNS
12. o Profiling of the target audience
o Creation of web banners
o Location tagging with latitude & longitude
o Create and manage the landing page
o Ads creation & optimization
o Campaign setup
o Dashboard creation for live updates
o Campaign LIVE
§ Brand need to provide basic content about the offer or product or service along with logo and website link.
Go DiGinius Key Deliverables