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bluepath solution for Banking and Finance

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bluepath solution for Banking and Finance sector providing Indoor Positioning, Indoor Navigation, Proximity Notifications, Asset Tracking and Location Based Services.

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bluepath solution for Banking and Finance

  1. 1. www.bluepath.me for Banking
  2. 2. Transform customer experience to the next level Creating a bridge between physical and digital world.
  3. 3. Static sources of information Can contain competitor advertising Mono directional channel No way to propose Bank services through analog channels Persistent touchpoint for the bank Customers can access their favorite contents Can be used as an effective channel to advertise Bank Services Immediate chances of conversion Your customers are offering real estate on their phones – are you going to take it? In-Bank Experience Evolution From analog to digital. Customers habits while in the bank have changed. 
 Waiting time is spent using digital devices like smartphones instead of newspapers or magazines. Past Present
  4. 4. Static sources of information Can contain competitor advertising Mono directional channel No way to propose Bank services through analog channels Persistent touchpoint for the bank Customers can access their favorite contents Can be used as an effective channel to advertise Bank Services Immediate chances of conversion Past Present
  5. 5. Mobile apps in banking: From nice-to-have to make-or-break of banks have a
 mobile apps 87% conversion time for the 55% of mobile triggered actions 1 hour< mobile searches
 that resulted in a 
 local purchase/conversion 71% As today’s consumer-driven technology continues to evolve, the at-branch environment is in the best position to utilise these new tools. Through mobile, banks can engage customers on the spot, enhance their experiences and ultimately influence their decisions right at the point of purchase.
  6. 6. Mobile apps in banking: From nice-to-have to make-or-break of banks have a
 mobile apps 87% How to take advantages of this widespread channel to drive the customer in-bank experience?
  7. 7. Indoor Positioning Way finding Indoor Location-Based services iBeacon iBeaconiBeacon + iBeacons iBeacon available on 
 iOS and Android Empower customers’ in-bank experience with
  8. 8. Use cases
 bluepath technology Improving user experience with bluepath Technology
  9. 9. Welcome Communication As customers pass or enter a branch, the bank can deliver a welcome message to the customer and a summary of services available at the branch. 
 
 This could include a personalised map of the Bank environment and the specialists currently available to assist. Any special offers can also be highlighted and promoted.
  10. 10. Customer Recognition When a customer enters a branch, branch personnel can be alerted and also provided with the transaction history and sales prompts for interacting with the customer based on their profile. This enhanced recognition can improve service and loyalty and above all giving a personal touch.
  11. 11. Customer Recognition When a customer enters a branch, branch personnel can be alerted and also provided with the transaction history and sales prompts for interacting with the customer based on their profile. This enhanced recognition can improve service and loyalty and above all giving a personal touch.
  12. 12. Location based Personalised 
 Product Offers Offers based on customer’s previous activity, account ownership even demographics and credit score can be sent to the customer’s smartphone upon entering the branch. This could allow for dynamic pricing of services or rewards offers based on the customer’s current relationship or relationship potential. Offers can be pushed also when the Bank App closed
  13. 13. Way finding in large branches Banks’ customers can follow turn-by- turn directions to reach a specified office in the bank. Imagine a meeting with an advisor in a large bank where you have never been before. 
 Your smartphone with bluepath technology will guide you.
  14. 14. Increase Surveying participation bluepath iBeacon technology can provide a way to solicit customer opinions and service ratings when the customer visits or exits the branch.
  15. 15. Integration with Queue 
 Management Systems
 With bluepath Beacon technology the Bank Mobile app can detect the nearest queue counter and obtain a client token. Customers can receive notifications when its their turn and the bank will be able to promote their services during the waiting period. Token information and estimated waiting time Bank can promote targeted services in the same screen Customers receive a notification on their turn
  16. 16. Integration with Queue 
 Management Systems
 With bluepath Beacon technology the Bank Mobile app can detect the nearest queue counter and obtain a client token. Customers can receive notifications when its their turn and the bank will be able to promote their services during the waiting period. App shows informations about the teller and counter
  17. 17. Post Visit
 Retargeting The ability to communicate with the customer via mobile, online, phone, etc. after a branch or an ATM visit is only possible by learning from the data collected during the previous visits.
  18. 18. Branch Analytics With bluepath iBeacon Technology, banks will be able to understand which customers are using the branches, the busiest times, how long in an average do customers spend in branches and the type of services they use This data can assist in optimising the branch experience for customers in the future. 8.00 - 9.00 9.00 - 10.00 10.00 - 11.00 11.00 - 12.00 12.00 - 13.00 13.00 - 14.00 14.00 - 15.00 15.00 - 16.00 16.00 - 17.00 Time Avg.Waitingtime Monitor the behaviours of your customer segments Eg. Regular customers waiting time
  19. 19. Branch Analytics With bluepath iBeacon Technology, banks will be able to understand which customers are using the branches, the busiest times, how long in an average do customers spend in branches and the type of services they use This data can assist in optimising the branch experience for customers in the future. 8.00 - 9.00 9.00 - 10.00 10.00 - 11.00 11.00 - 12.00 12.00 - 13.00 13.00 - 14.00 14.00 - 15.00 15.00 - 16.00 16.00 - 17.00 Time Avg.Waitingtime Monitor the behaviours of your customer segments Eg. VIP customers waiting time
  20. 20. Branch Analytics With bluepath iBeacon Technology, banks will be able to understand which customers are using the branches, the busiest times, how long in an average do customers spend in branches and the type of services they use This data can assist in optimising the branch experience for customers in the future. 8.00 - 9.00 9.00 - 10.00 10.00 - 11.00 11.00 - 12.00 12.00 - 13.00 13.00 - 14.00 14.00 - 15.00 15.00 - 16.00 16.00 - 17.00 Time Avg.Waitingtime Compare, mix and process data to extract brand new customer metrics
  21. 21. Branch Analytics With bluepath iBeacon Technology, banks will be able to understand which customers are using the branches, the busiest times, how long in an average do customers spend in branches and the type of services they use This data can assist in optimising the branch experience for customers in the future. Improve bank layout with bluepath Heatmaps
  22. 22. Integrated with
 realtime tracking Available on mobile Instant messaging between staff and customers bluepath platform can be the single touchpoint for all the communications between customers and staff. Platform is available also on the web based backend.
  23. 23. Android Wear and Apple Watch compatible Proximity notifications on your wrist Wearable Devices support 
 Receive notifications directly on your wrist with the built-in 
 Wearable devices support.
  24. 24. Security advantages Take the most of the existing iBeacon infrastructure increasing security and safety
  25. 25. Track guards, staff and VIP customers position within the venue Improve venue security tracking all the staff and security personnel in realtime from a mobile or from the central web based platform.
  26. 26. Day: 23/12/2014 Time: 13:23 Area: Security Check Coordinates 15.0355:25.054650 Available on modern web interface Rebuild detailed user history on the map Build the path followed by a staff or user within a specific time range after an event. This feature is accessible on bluepath Cloud Manager through an interactive Map. User and Date Timestamp and Position ID Venue and area infos
  27. 27. Strengths of bluepath Indoor Location Platform High accuracy precision from 1 to 3 meters Use existing Apps and integrate the SDK Turnkey solution
 with the App if needed. Smartphones or Smart Tags tracking Unobtrusive and green Beacon infrastructure Integrated Analytics Dashboard
  28. 28. ✓ Increase customers satisfaction and in-bank experience ✓ Increase Return of Investment ✓ Deliver the right message at the right time in the right place ✓ Decrease marketing costs, while improving users’ conversion ✓ Use heatmap, footfall analysis and branch analytics tool to improve your 
 business ✓ Connect with new customers and strengthen loyalty with VIPs ✓ Achieve and monitor sales targets with immediately deployable campaigns Business results
  29. 29. Thank you and welcome to the world of bluepath AG Schlossstrasse 19 82031 Gruenwald Germany www.bluepath.me
 +49 89 21543088 info@bluepath.me


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