1. Statistics: Statistics in Market Analysis, Quantitative
and Qualitative Research Methods, and Advanced
Correlation and Regression Methods
Media: Social Media, Media Management and Media
Psychology
Advertising: Creative Strategies, Digital Metrics,
Digital Graphics Communication, Integrated
Communications Management, Marketing
Foundations, Writing for PR and Theories of
Persuasion
The University of Texas at Austin
M.A., Advertising May 2017
University of St. Thomas, Houston TX
B.A., Art History, History Aug 2008
Relevant Course Work
Education
Jessica Scaffjscaff13@yahoo.com
281.813.4429
Osteria Pronto: Worked with JW Marriott Austin,
White Lodging, and Social Distillery to create brand
awareness and a new brand narrative for Osteria
Pronto using traditional and non-traditional media
(Team: Anonymous Rabbit).
• Created a media plan with a year of scheduled
events and print/web campaigns for $10,000
• Projected 30% reach increase and increase brand
awareness by 20% in target audience (http://bit.
ly/2cVrKRi )
Persuasion: Created a website on the use of
Narrative as persuasion (http://rockh8.wixsite.com/
narrativeadventure)
Optimization: Created a new strategy to optimize
airline-boarding processes through rewards and social
media (http://bit.ly/2cR3rqI )
Projects
Experience
McCombs School of Business at UT Dec 2011-Aug 2016
Financial Aid Officer II
Alfred Angelo - Bridal Consultant Aug 2008 – April 2009
Bank of America – Personal Banker April 2009-Nov 2011
West Marine – Inventory Manager March 2006 – Dec 2006
• Organized focus groups to determine needs of target market to
structure and build new training platform
• Increase employee engagement by 100% and improved accuracy by
80% with new training program & curriculum
• Managed 30 work-study students and over 2,000 student financial aid
files
• Enhanced quality control standards to measure post-training
• Personal conversion rate was 8% on new customer accounts
• Rated in the in top 10% of market in sales
• Established and cultivated long term business and consumer
relationships
• Managed and attended 4 days of Bridal Expo trunk shows attended by
over 170,000 brides across the US
• Managed merchandising & store inventory with vendors and clients,
while meeting sales goals
Skills
Computer
NUVI, SPSS, Spreadfast, Adobe
Connect, Excel, PowerPoint,
Word, and Outlook
Design
Adobe Photoshop, Illustrator,
InDesign, Premiere Pro, Canva,
Square Space, and Word Press
Certifications
Completing: Google Analytics
and Google Adwords
Finance Chair for The
Advertising Graduate Council
2016
Public Relations Coordinator
for the Association for
Professionals in Student Affairs
Aug 2015 - May 2016
Social Listening Team Lead
specializing in NUVI
Affiliations