1. Lead generation has become an important strategy for modern marketers, as they strive to create
demand and get their messages heard by increasingly sophisticated, multi-channel buyers. In
today’s complex world, marketers should use lead generation to build brand awareness, nurture
prospects and customers, qualify leads, and ultimately generate measurable revenue.
In this comprehensive, 160 page guide, we cover topics ranging from content marketing and
website SEO to telesales and content syndication — all through the lens of lead generation.
Packed full of checklists, charts, and thought leadership from the leading experts in marketing
today, The Definitive Guide to Lead Generation will teach you how to collect information from
prospects across every channel, and deliver the highest quality leads to your sales team.
You’ll learn how to:
 Define a lead and understand his or her buying journey
 Build a robust lead generation strategy through marketing automation
 Use content marketing, social media, your website, SEO, and paid programs for lead
generation
 Build enduring customer relationships with Middle-of-Funnel (MOFU) techniques
 Test, optimize, and measure your lead generation campaigns