Uncover the reasons why insurance agents need a digital marketing strategy to reach their target audience. Insurance agents can utilize digital marketing to retain business, generate new leads, and much more.

1. WHY YOU NEED A DIGITAL
MARKETING STRATEGY

2. TODAY’S AGENDA
TIPS & TRICKS LEAD GENERATION
Learn about Agent Pipeline’s
Lead Program.
WHY AGENTS CHOOSE US
Review all of the reasons why
agents choose us.
NEXT STEPS TO SUCCESS
What you need to do to get
started and how.
DIGITAL MARKETING
Discuss the types of digital
marketing opportunities.
MARKETING STRATEGIES
Review tips and tricks to execute
digital marketing plans.
Learn unique techniques for
your after AEP marketing.

3. WHO IS AGENT PIPELINE?

4. WHO IS AGENT PIPELINE?
• Regional Sales Staff
• Agent Services Division
• Marketing Team
• Compliance Department
STRUCTURE BUILT
FOR AGENT SUPPORT
Named #1 National Marketing Organization
in Medicare & ACA Sales.
$91 million in Medicare Supplement production, 215,000
Medicare Advantage Enrollments, 133,333 Medicare Part D
Enrollments.
Over 120 employees dedicated
to agent support.
We work with 45,000+ licensed agents
and processed 97,000+ agent
contracts.
Our company structure provides unlimited
opportunities with technology, marketing, compliance,
and product.
Founded in 1988 as Integrated Benefits and
entered the Senior Market in 2001.

5. DIGITAL MARKETING

6. WHAT IS DIGITAL MARKETING?
• Digital marketing is a must have for promoting your brand,
your products, and your services
• Some of the most effective marketing efforts are digital
– Websites
– Blogs/Articles
– Email Marketing
– Social Media
– Surveys
– Content Downloads
– Search Engine Optimization (SEO)

7. DIGITAL MARKETING CHANNELS
• Website – landing pages with a CTA =
lead generation
• Blogging for SEO (content marketing)
• Social media marketing – drive posts CTA
back to your blog/website
• PPC (Adwords Campaign) – drive
audience back to your blog/website
• Yelp Reviews for Branding
• YouTube explainer videos
Every
Minute of
the Day
72 hours of
videos
watched on
YouTube
Google
receives over
4 million
search
queries
Facebook
users share
2.6 million
pieces of
content
Twitter users
tweet
277,000
times
Apple users
download
48,000 apps
Yelp users
post 26,380
reviews
Pinterest
users pin
3,472
images

8. YOUR WEBSITE
• Having a professional website is a valuable asset for
your business
• Showcase the products you offer, where your
business is located, and how your prospects can get
in touch with you
• Create content used for optimization
• Creating content = lead generation

9. OPTIMIZATION
• Search Engine Optimization helps to generate leads
• When you produce content and optimize it, you can
start ranking on Google search results
• The more visitors you have, the most “credible” you
become
• Your Google Quality Score increases based on the
length of time you have been online vs. the algorithm
of credibility established

10. BLOGGING/ARTICLES
• Blogs or articles should be focused on topics
relevant to your business or products
• Think of keywords people would use when it comes
to your business, specific issues related to your
business or products
• Your articles or blogs should use those keywords or
keyword phrase focuses – this is your “key” to
optimization success

11. EMAIL MARKETING
• 72% of adults prefer to receive
communication through email vs. over
the phone
• Multiple email marketing platforms that
offer affordable automation
• Allows you to segment your target
audience by current clients, prospective
clients, by county, zip code, household
size

12. SOCIAL MEDIA ACCOUNTS
• Engagement, branding, and re-targeting
opportunities
• Build on relationships within your current
client’s network
• Yelp! & Google Business for reviews
• Facebook & Twitter for followers, likes,
shares/retweets, and branding

13. SURVEYS
• New trend in digital marketing efforts
• Net Promoter Score Surveys
– Promoters (9-10)
– Passives (7-8)
– Detractors (0-6)
• Better understanding of your rating based on
customer service, product availability, office location
and a good sense of where improvement is needed
in your marketing/business

14. AEP AFTERMATH REVIEW

15. AEP AFTERMATH TIPS & TRICKS
• Change your website and remove your AEP
marketing campaigns
• Review your AEP marketing plan
– What worked this AEP?
– What can I improve upon next AEP?
• Work with Agent Pipeline to identify new
products & opportunities available in your market
– Life insurance
– Telemedicine
– Hospital Indemnity
– Accidental
– Cancer Policy

16. WHY AGENTS CHOOSE US

17. WHY AGENTS CHOOSE US
Over 29 Years of Serving Insurance Agents & Agencies
Lead, Marketing, and Agency Building Programs
Industry Leading Product & Sales Training Sessions
Local Trained Market Experts & Business Consultants
Compliance Reviews & Assistance
Online Quoting & Enrollment Tools – New Mobile App!
Top Commissions Available
Open Release Policy
Local GA Partnership Opportunities
Robust Agent Support Structure
National Leaders in Medicare,
ACA, and Supplemental Sales

18. TAKE ACTION NOW

19. NEXT STEPS TO SUCCESS
1. Partner with Agent Pipeline today by
speaking with a Regional Sales Director
2. Create a Post-AEP marketing plan
3. Learn more about bonus & incentive
programs available
4. Take advantage of unique opportunities
available only to Agent Pipeline agents!
5. Get contracted with new products to
cross-sell outside of AEP

20. CONTACT US TODAY TO GET
STARTED.
800-962-4693 Agentpipeline.com
facebook.com/
agentpipeline
@agentpipeline
Don’t miss out on this exciting opportunity!
Contact a Regional Sales Director and learn how to get started now.
Partner with an FMO who knows your values,
meets your standards, and exceeds your expectations.
CALL 800-962-4693 NOW!