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Eyesore to Eyecandy: Elevate Your Brand Online!
- 1. Eyesore to Eyecandy: Elevate Your Brand Online! Jeremy Emerson Partner, Creative Director, Saffire
- 17. A Little Bit About Me I’ve been drawing and painting since I can remember Art School at Portland State University Professionally designing websites for 20 years Founded first company in 1998, continuing with Saffire today Unique perspective: Board member with the Portland Rose Festival in Portland, OR
- 19. Our History
- 21. Our Team Kendra Wright Founder Aaron Pederson President Jeremy Emerson Partner, Creative Director Cassie Roberts Senior Director of Marketing & Partnerships Chris Lugar Technical Director Jessica Bybee-Dziedzic Director of Partnerships Brandi Jo Reilly Director of Client Experience Ashley Zema Client Experience Manager Travis Milum Marketing Manager Daniel Bunn Software Engineer Jeff Seymour Front End Developer Jodi Buresh Director of Partnerships Phil Thompson Client Experience Manager Katie Bobzien Jr. Designer J’ena SanCartier Front End Developer Jessica Carlo Marketing Coordinator Amy Pelzl Director of Ticketing Partnerships Erica Zimmerman Ticketing Service Manager
- 22. Client Retention
- 23. Families pic
- 31. Part One:
- 45. v
- 46. v
- 50. What is YOUR Fair’s Brand?
- 51. Your Brand It’s a promise. It’s an image people associate with you. It’s a set of core values. It’s an emotion.
- 75. Core Values 1) We are Smart & Creative Innovators 2) We Make Nerdy Fun! 3) We are Dedicated Team Players 4) We Treat Our Clients Like Family
- 78. Core Focus Our passion is empowering people to feel smart and successful Our niche is simple, integrated websites and ticketing
- 83. Cool, thanks dude. So where can I get a little help?
- 88. But there’s really no substitute for working with professionals.
- 92. Part 2: Striking Photography
- 110. What Makes a Good Photo?
- 112. Quality – Physical Size
- 113. Image Quality 25% Effectiveness 25% User Response 25% Message 25% Physical Size, Quality Composition, Emotion, Interest
- 116. Emotion, Interest
- 117. Emotion, Interest
- 118. Image Quality 25% Effectiveness 25% User Response 25% Message 25% Physical Size, Quality Composition, Emotion, InterestMessage to Your Users
- 119. Message Wait a minute, is this place a parking nightmare? That place looks like fun!
- 120. Message OMG – what a sweaty sea of humanity! Wow, I want to take the kids here for some fun!
- 121. Image Quality 25% Effectiveness 25% User Response 25% Message 25% Physical Size, Quality Composition, Emotion, InterestMessage to Your Users Influence Decisions
- 123. Now, Go Get Some!
- 129. PHOTOGRAPHY Online resources for Online Resources
- 145. Find Your Own Photos Online
- 173. Consider Your Space!
- 181. So what do I do?
- 190. Thank you. jeremy@saffire.com More Online Marketing Tips Website www.saffire.com Facebook TeamSaffire Twitter @TeamSaffire Instagram teamsaffire Pinterest saffire YouTube saffirestudio