DemStars Entertainment Brand Identity Project By: Danielle Scott
Brand NameDemStars Entertainment (DSE), this name was selected out of hosts ofother names thought of. When you hear the words Dem Stars the rst thingthat comes to mind is “em Stars,” referring to the agents and company asa whole. We are stars in our own right and this company will shine throughthe competition. DSE falls under the category of a descriptive mark we aregenerally not protectable under the USPTO outline. At least not until after aconnection has been made with our service, acquiring distinctivenessamongst our target audience.
Logoe laws of shape and color aresupported by the use of a simplistictypeface. We chose to use a simplefont that is attractive and easy toread. e logo hues are grey ( anatural color) Black, which ispowerful and red, to give the logo its“pop” eﬀect. We chose the star redto oﬀset the neutral hues of thetypeface. Since DemStars is ourname it will only serve us right forthe Star to be the most dominantcolor. I believe this logo is eﬀectivedue to its simplicity, yet boldness incolor. DemStars Entertainment’slogo is best suited under thepictorial mark category.
Competitore colors of this pictorial marklogo are too subtle; there is nosubstance, de nition, anythingto make this brand stand out.Its evident by the color schemethat a woman, there owns thiscompany is no masculinityanywhere in the picture. eonly thing that stood out to meis the word “the” because it is adarker shade of pink then theother words
Favorite LogoAlthough, our logo is alreadydesigned I’ve always had anattraction to the refox logo.e use of the bright orangeand yellow, combined with thesubtle blue hues is eye catching.Not to mention the picture ofchoice captures the essence ofthe typeface ”FireFox”, the fox’stail is on re and he is facingthe world. Which represents theworld, wide, web.
Corporate Culture At DemStars Entertainment it’s our objective to bring an anointed purpose to every event or campaign. Unlike other typical talent agencies we make outsourcing easy. Meaning, we handle everything from:‐ Investigating entertainment solutions that cater to the talent buyer’s needs and budget‐Negotiating 8inancial conditions and contractual premises/clauses with the artists’ management ‐ Ensuring the satisfaction of both parties prior to event date, so every event will be worth the time, money and effort set forth.
Corporate Culture• An example of how DemStars Entertainment will develop a strong culture based on our values and beliefs is never loosing sight on the task at hand. Making every client feel as if his or her event is our main priority and always having his/her best interest at heart. Independently, all company operators have continuous dealings with a vast number of artist management teams. This acquaintance will allow us more negotiating power in terms of booking the artist at a lower than normal rate. At this day and age saving money is important. Any amount of money that I can save a client due to an established relationship with the artist, while providing a substantial payoff to them both is well worth the work.• Another way DemStars Entertainment’s values and beliefs will be exempli8ied is keeping God 8irst in all that we do. Never letting the industry or corporate pitfalls determine our fait as a company. Although, we are a talent agency our Christian beliefs will never be conformed.
About Our MantraAlthough, our mantra is not apart of the logo It will be communicated on all promotional advertisements, Letterheads and company documents. This statement is directed to both customers and employees. Yes, this statement incorporates direction, focus, policy, meaning, challenge and passion. Why? Because its our goal to be your only source for talent. Keeping the task of booking easy, speedy bene8icial. Yes, I feel this statement is concise, unique and memorable. No other company uses that tagline. Yes, it tells our company store in less then 30 seconds. It’s unique from our competitor because of its simplicity, yet through explanation of our service.
About Our TaglineThis descriptive tagline is effective because we incorporate both our brand name and the industry at hand. Yes, the tagline reinforces the brands message. We are distinguished from our main competitor do to the fact that we have a tagline. Not only does this tagline command action, it is short, unique, easy to say and positive. Most importantly it tells you who we are and what we do