Brand identity

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Brand identity

  1. 1. DemStars Entertainment Brand Identity Project By: Danielle Scott
  2. 2. Brand NameDemStars Entertainment (DSE), this name was selected out of hosts ofother names thought of. When you hear the words Dem Stars the rst thingthat comes to mind is “em Stars,” referring to the agents and company asa whole. We are stars in our own right and this company will shine throughthe competition. DSE falls under the category of a descriptive mark we aregenerally not protectable under the USPTO outline. At least not until after aconnection has been made with our service, acquiring distinctivenessamongst our target audience.
  3. 3. Logoe laws of shape and color aresupported by the use of a simplistictypeface. We chose to use a simplefont that is attractive and easy toread. e logo hues are grey ( anatural color) Black, which ispowerful and red, to give the logo its“pop” effect. We chose the star redto offset the neutral hues of thetypeface. Since DemStars is ourname it will only serve us right forthe Star to be the most dominantcolor. I believe this logo is effectivedue to its simplicity, yet boldness incolor. DemStars Entertainment’slogo is best suited under thepictorial mark category.
  4. 4. Competitore colors of this pictorial marklogo are too subtle; there is nosubstance, de nition, anythingto make this brand stand out.Its evident by the color schemethat a woman, there owns thiscompany is no masculinityanywhere in the picture. eonly thing that stood out to meis the word “the” because it is adarker shade of pink then theother words
  5. 5. Favorite LogoAlthough, our logo is alreadydesigned I’ve always had anattraction to the refox logo.e use of the bright orangeand yellow, combined with thesubtle blue hues is eye catching.Not to mention the picture ofchoice captures the essence ofthe typeface ”FireFox”, the fox’stail is on re and he is facingthe world. Which represents theworld, wide, web.
  6. 6. Corporate Culture At DemStars Entertainment it’s our objective to bring an anointed purpose to every event or campaign. Unlike other typical talent agencies we make outsourcing easy. Meaning, we handle everything from:‐
Investigating
entertainment
solutions
that
cater
to
the
talent
buyer’s
needs
 and
budget‐Negotiating
8inancial
conditions
and
contractual
premises/clauses
with
the
 artists’
management ‐
Ensuring
the
satisfaction
of
both
parties
prior
to
event
date,
so
every
 event
will
be
worth
the
time,
money
and
effort
set
forth.

  7. 7. Corporate Culture• An
example
of
how
DemStars
Entertainment
will
develop
a
strong
culture
based
on
 our
 values
 and
 beliefs
 is
 never
 loosing
 sight
 on
 the
 task
 at
 hand.
 Making
 every
 client
feel
as
if
his
or
her
event
is
our
main
priority
and
always
having
his/her
best
 interest
at
heart.
 
Independently,
 all
company
operators
have
continuous
dealings
 with
 a
vast
 number
 of
 artist
management
teams.
 This
acquaintance
will
 allow
 us
 more
negotiating
power
in
terms
of
booking
the
artist
at
a
lower
than
normal
rate.
 At
this
day
 and
age
saving
money
 is
important.
 
Any
 amount
of
money
 that
I
 can
 save
a
 client
due
 to
 an
 established
 relationship
 with
 the
 artist,
 while
 providing
a
 substantial
payoff
to
them
both
is
well
worth
the
work.• Another
 way
 DemStars
 Entertainment’s
 values
 and
 beliefs
 will
 be
 exempli8ied
 is
 keeping
God
8irst
in
all
 that
we
do.
Never
letting
the
industry
or
corporate
pitfalls
 determine
our
 fait
as
a
company.
 
 Although,
 we
are
a
talent
 agency
 our
 Christian
 beliefs
will
never
be
conformed.

  8. 8. Mantra“Outsourcing
talent
made
easy”
  9. 9. About Our MantraAlthough,
our
mantra
is
not
apart
of
the
logo
It
will
be
communicated
on
all
 promotional
 advertisements,
 Letterheads
 and
 company
 documents.
This
 statement
 is
 directed
 to
 both
 customers
 and
 employees.
 
 Yes,
this
statement
 incorporates
 direction,
 focus,
 policy,
 meaning,
 challenge
 and
passion.
 Why?
 Because
 its
 our
 goal
 to
 be
 your
 only
 source
 for
 talent.
Keeping
 the
 task
 of
 booking
 easy,
 speedy
 bene8icial.
 Yes,
 I
 feel
 this
statement
 is
 concise,
 unique
 and
 memorable.
 No
 other
 company
 uses
that
tagline.
 
Yes,
it
tells
our
company
store
in
less
then
30
seconds.
It’s
unique
 from
 our
 competitor
 because
 of
 its
 simplicity,
 yet
 through
explanation
of
our
service.

  10. 10. TaglineWe
put
the
STAR
in
Entertainment
  11. 11. About Our TaglineThis
 descriptive
 tagline
 is
 effective
 because
 we
 incorporate
 both
 our
brand
 name
 and
 the
 industry
 at
 hand.
 Yes,
 the
 tagline
 reinforces
 the
brands
message.
 
We
are
distinguished
from
our
main
competitor
do
to
the
 fact
 that
 we
 have
 a
 tagline.
 
 Not
 only
 does
 this
 tagline
 command
action,
 it
 is
 short,
 unique,
 easy
 to
say
 and
 positive.
 Most
 importantly
 it
tells
you
who
we
are
and
what
we
do

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