The document outlines Realatrends' content strategy to establish itself as an authority on Laguna Beach real estate. It aims to expand its audience by highlighting over 33 years of expertise through original and insightful content on local real estate trends and lifestyle. The content will educate readers and overlap interests in properties and local attractions to showcase the value of an honest real estate agent and the Laguna Beach lifestyle. A coordinated content calendar and social media strategy will help promote and manage the various content channels.

2. THE
PURPOSE
Establish Realatrends as the experienced
authorities on Laguna Beach real estate.
Expand to a greater/fresher audience by
highlighting over 33 years of expertise, a no
bullshit philosophy, and a solid principle of
straightforward integrity that culminates into
genuine obtainable results.

3. Content
Strategy
• Educate and enlighten about the realities of
real estate. Substantiate position with original
sought after content, trends, and behaviors
• Overlap interests in Laguna Beach properties
and augment with local interests/lifestyle.
Focus on the reliability of an honest agent to
welcome into the beauty of a Laguna Beach
lifestyle
• Provide socially visible, relevant, and
shareable content to integrate with local
attractions, how-to-guides, events, etc.

5. KNOW…
YOUR AGENT
THE SALE
THE PURCHASE
THE INDUSTRY

6. KNOW
your agent …
PRACTICES
DO YOU REALLY KNOW YOUR AGENT?
personal stories
Credentials
GUIDES
Daily Experiences
Special Services

7. KNOW
the industry …
construction
DO YOU REALLY KNOW THE MARKET?
HOME SALES
Surveys
STATISTICS
regional figuresStudies

8. KNOW
the sale …
staging
DO YOU REALLY KNOW THE DEAL?
PAPERWORK
Appraisals
estimates
improvements pricing

9. KNOW
the purchase …
mortgage
DO YOU REALLY KNOW THE ACQUISITION?
LEGALITIES
Credit
agreements
inspections broker

11. Content
Management
• Coordinated Content Calendar
• E-mail Calendar
• Promotion
• Social Media
• Inbound Marketing
• Rebrand / Logo Re-design
• Blogger Outreach
• Curated/Premium Posts (Blog)

12. EXTRA
Management
• Office Design
• Snail Mail

13. thanks!