Enjoy copy examples, landing pages, editorial creative and commercial achievements.

1. IT’S
SHOWTIME
PORTFOLIO
M&W AW14 STYLE REPORT!
• Project
managed,
briefed
photographers,
social
media
responsible
and
creaBvely
managed
designers.
Wrote
copy
and
directed
tone
of
voice
via
social
channels
• Fully
omni-­‐digital
and
interacBve
page
to
boost
engagement
and
easy
cross
plaHorm
coverage
• Increased
Facebook/Twi2er/
Pinterest
engagement
by
39%
first
2
week
of
launch
• Style
notes
and
Bps
to
up-­‐sell
products
and
offer
a
more
authoritaBve
tone,
enhanced
with
a
high-­‐fashion
editorial
inspired
layout
• Inspiring
catwalk/lifestyle
imagery
to
inspire
and
increase
engagement
• WW:
23.5k
views
since
launch
&
increased
Bme
on
site
to
avg
41
sec
+3
sec.
MW:
6.5k
views
since
launch
&
increased
Bme
on
site
to
avg
47
sec
+
9secs

2. A WEEK IN TED’S SHOES !
!
• AIM:
To
increase
footwear
sales,
specifically
brogues
styles
including
the
more
fashion-­‐forward
casual
designs
• ACHIEVEMENT:
The
sites
first
illustrated
feature,
it
lead
to
70
pairs
of
brogues
being
sold
in
the
first
week
of
launch
• I
sourced
the
appropriate
illustrator,
briefed
and
directed
them
throughout
as
well
as
conBnually
feeding
back
to
ensure
the
assets
reflected
the
brands
idenBty,
whilst
appealing
to
a
variance
in
customer
ages
and
preferences
via
tone
of
voice/narraBve.
• I
arranged
the
features
to
be
distributed
everyday
of
the
week
across
social
media
as
conBnued
mini
shoes
campaign
Kellie
Hill
PORTFOLIO

3. Holding Page! WW SS14 SUMMER EDIT!
Kellie
Hill
PORTFOLIO

4. SCARF BOUTIQUE SS14!
Kellie
Hill
PORTFOLIO

5. Kellie
Hill
PORTFOLIO

6. Kellie
Hill
PORTFOLIO