1. Radio Adverts
LO: TO DISCOVER THE COMPONENTS OF A SUCCESSFUL RADIO
ADVERTISEMENT AND WRITE YOUR OWN ADVERTISEMENT
Monday, 14 March 2016
2. Radio adverts
In pairs, come up with a list of what you might include in
a successful radio advert.
What makes radio adverts different from other adverts?
4. Radio Adverts
Think about the two fold nature of these advertisements – to persuade listeners
to buy a product; to use clever and innovative speaking devices designed to
make people listen.
We are going to listen to 3 radio adverts.
For each advert, I want you to make notes about it:
what features it uses
and what speaking devices do they use (think about music/the voice of the
narrator or characters etc.)
5. Draw table in books
Advert Persuasive devices used Speaking devices (music/voice of
narrator/characters)
Weetabix – Girl’s big day
Heinz Soups – ‘Caroline’
Kellogg’s Crunchy Nut – ‘Silence is
golden’
6. Share what you have written with your
partner
What advert do you think was most effective?
7. The Amazing Jet Skate ZX9
Do you get bored of having to walk to school?
Do you feel your legs getting tired during PE?
(Questions to draw in the reader)
If the answer’s yes - this will solve all your problems. The Jet Skate ZX9 has been in development for more than 5 years and has
been thoroughly tested by Olympic athletes on the busiest of roads. As a result when you use the Jet Skaye ZX9 you will always
arrive safely at school, on time and with minimal effort.
(Company and how long in the making)
Are you tired of walking to and from school? Are you sometimes late for class? Not any more with the 'Jet Skate ZX9'! Yes, the Jet
Skate ZX9 will make sure that you will arrive at school, on time without breaking sweat. Not only that, you'll be the envy of all
your friends as well! Yes, it really is that fantastic!
However, it doesn't stop there. Just simply programme in your required destination into the on-board computer and the Jet Skate
ZX9 will take you there promptly and in style! Turn up to the end of year disco on your Jet Skate ZX9 or make an entrance at a
friends birthday. The choices are unlimited.
Parents too. Imagine not having to drive your child around! Gone are the days of the school run or even waiting for a club to
finish. Yes the Jet Skate ZX9 is truly life changing! Buy the Amazing Jet Skate ZX9. Skate your way to glory! £29.99.
(What it does)
1. Question to draw reader in
2. Explain what it does
3. Give peoples thoughts and
opinions
4. What is it made of
5. Make them think they can't live
without it
8. Task
Write your own radio advert. It must:
Include 3 + persuasive techniques
Explain the product to the audience
Think about the target audience
Include a slogan and a price
Challenge – write
the advert using
two characters!
9. Questions to help
Paragraph 1 – Rhetorical questions to draw the reader in
Paragraph 2 – Explain what it does
Paragraph 3 – Give people’s thoughts and opinions
Paragraph 4 – Include a slogan and the price
10. Sentences to help
Do you want to own something that will amaze
you?
This product will be the hit of the town
I promise you this will change your life
It’s beautiful, cheap and
affordable
The product will revolutionise
the way we work
You will not be disappointed
It has received a 100% rating by… It’s not just for you youngsters out
there, parents can use them too!
