Follow these 8 steps to set up your LinkedIn member profile and build the foundation of your success on the platform.

1. The professional profile of record
Identity

2. 1. Background photo
2. Professional headshot
3. Title, Industry, 500+ Connections
4. Tiny URL
5. Summary (3 Paragraphs)
6. Work Experience
7. Skills
8. Volunteer Experience & Causes
Professional Profile

3. Add a
background image
1
3
Visitors see your background and profile
images first

4. Add a
professional photo
2
More views with a profile
photo than without
14x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
4

5. Populate the basics &
Boost your connections
3
Explain what it is you do
Show your passion and value
5
Identify your community
Build your credibility

6. Own your URL
4
Personalize your URL so that people can
easily find you on LinkedIn
6

7. Draft a
compelling summary
5
Focus on career accomplishments and
aspirations
Recommend 40 words or more
Include keywords – not buzzwords
7

8. Summary
l
Paragraph 1:
Career Highlights, what is a common theme in your professional career? Are you self
employed, are you an entrepreneur, do you work for an F500 company?
Paragraph 2:
What are you doing in your current role today? How does that translate into what you
are passionate about?
Paragraph 3:
Something cool or unique about you. What do you do beyond the 9-5? Do you sit on
a board? Do you coach your kids soccer team? Do you volunteer with the Red
Cross? Do you run tri-athlons on the weekend?

9. Detail your past
work experience
6
More profile views than
those without
12x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
9

10. Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
Add examples of your work
in photos presentations &
videos
Give a dynamic, visually appealing
representation of your professional story
10
6

11. Add skills and get endorsed
for them
7
Include a mix of high level
and niche skills
Limit the number of skills you list to 10 to
maximize the number of recommendations
you receive in key areas
11

12. Include Volunteer
Experiences & Causes
8
More profile views than
those without
6x
Source: https://iwww.corp.linkedin.com/wiki/cf/display/PRT/Value+statements+for+Profile+Editing
12

13. 13
Engage with that network and stay top-of-mind by
leading or participating in the conversation
Build up your network with contacts that make
sense to your career and your business
Control your professional brand and ensure
you can be found
Now you’re ready to
own your professional
brand