1. Fun with Social Media
Update your IT Skills

2. Swipe Festival

3. Twitter

4. Twitter

7. TRENDS

8. ME

9. Misc

10. Twitter Main

11. Twitter

12. •
@ - Twitter Handle
•
# - opening the debate

13. @ and # in action

14. Favouriting & Retweeting

15. Snapchat

16. Snapchat

17. Snapchat

18. Snapchat

19. Facebook

20. Facebook

21. Facebook

22. Profile vs. Page
•
Profile
– Personal timeline
– Non commercial
•
Page
– Organisations and businesses
– Not a separate account

23. Tools
•
Facebook Insights
•
Hootsuite
•
Post Planner

24. Facebook Insights
•
Provides measurements of your pages
performance
•
See how people interact and discover your
posts
•
Provide information to better reach your
audience
•
Demographic data

25. •
Allows you post on multiple social media sites
at the same time
•
Compiles analytics for all your social media
accounts in the one place
•
Schedule messages to post automatically
Hootsuite

26. Posting

27. Posting
•
What works best?
– Typically visual content is most popular but it
depends on your demographic
•
When to post?
– Experiment with different times to see what
works best
•
Use Insights to track what content and at
what time your post gets most engagement

28. Posting
•
Why?
– Why is your organisation on Facebook
•
What?
– What are your goals you are trying achieve?
•
Who?
– Who are you trying to reach?

29. Thank you for listening!